16. New Car Launch Challenge: The graphic below shows how conversation related to the new car spiked when a video was âleakedâ to YouTube. The video received mostly negative sentiment, because it was a teaser that failed to show images of the car. Solution : The car brand adjusted its video release plan. The brand had planned to release the same video the day before the LA Auto Show, but changed their strategy based on the predominantly negative sentiment expressed toward the video. Instead, the brand was able to edit the video and release it after the LA Auto Show. In addition, a photo-seeding campaign leveraged sites and authors identified by TruCast to maintain buzz coming out of the LA Auto Show.
17. You Have Two Choices ⌠.or procrastinate and then join the conversation later on anywayâŚ. Join the conversationâŚ.
21. Social Media Sources by Vertical By understanding the mix of channels that drive social media for your brand and vertical, you can design an optimal social media outreach and marketing strategy. Pharmaceutical Brand Automotive Brand Kids Movies
Zune Media Player main menuâŚ. Being social is now a mediumâŚ.but itâs different from other media, because itâs also a way that ideas about media are transmittedâŚ.Facebookâs idea of âuser generated programmingâ. .....with Social Media, is the Message also the Medium? In other words, is the act of being social now like the act of singing, or acting or painting? Can someone be better at it? i.e., more friends, more influence, GO TO TRUCAST DEMOâŚ..better reputation?