Southwest Airlines values hiring people with the right attitude and training them in skills. The company has clear values that are followed religiously, resulting in a winning team. Employees are asked to disclose opinions as their own when posting about Southwest on social media and are accountable for their comments. Violating policies or leadership expectations through social media posts can result in discipline up to termination. Employees are aware that customers may record and distribute their actions online.

1. Southwest Airlines: People are The Key Ingredient “ We spend time hiring the right people for their attitude and then training them for their skills. You need to have clear values and follow them religiously. We turned out to be a winning team.” - Colleen Barrett, Southwest Airlines President Emeritus

2. Gravity Summit at Harvard August 31, 2009 Our Employees Are ALWAYS On

3. Empower Field Reporters