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INTERNATIONAL BUSINESS
HAS ANCHORED IN POLAND
Findings from a survey regarding investment climate
in Poland, conducted by Polish Information and Foreign
Investment Agency in partnership with Grant Thornton
and HSBC Bank
2015 edition
TABLE OF CONTENTS
INTRODUCTION2
KEY FINDINGS  3
Chapter 1
GENERAL EVALUATION 4
Chapter 2
POLAND’S STRENGTHS AND WEAKNESSES  12
Chapter 3
WHAT CHANGED AS TIME PASSED 19
Chapter 4
FOREIGN DIRECT INVESTMENTS IN POLAND  23
SUMMARY29
ABOUT THE SURVEY 30
1
INTRODUCTION
Foreign direct investment is one of the key engines that have been fueling economic
growth in Poland for the past twenty-five years: by creating new jobs, providing
capital and new technologies, and supporting trade. That is why attracting foreign in-
vestment and supporting investors in realizing their ambitions constitutes one of the
most important tasks for public administration in Poland. The private sector also has
a significant role to play here, offering solutions that make the investment process
effective in legal or financial terms. In addition to that, international organizations
are able to support actions taken by public administration in their efforts to promote
Poland among their global customers and partners.
It is important to listen to the voice of foreign investors to learn what they think about
our country as a business location, what they like here, and what obstacles they see
that could discourage them from investing in Poland. Conducting this research helps
to create the right strategy of attracting new investors to Poland, which would high-
light our advantages and allow effective management or neutralization of potential
challenges.
The Polish Information and Foreign Investment Agency has been conducting a survey
among foreign investors for years, asking them to assess business and investment
climate in Poland as well as this country’s attractiveness in competition for foreign
capital. This year the survey was supported by two private institutions – global
bank HSBC and audit, advisory and outsourcing company Grant Thornton. Together
we surveyed 100 companies owned by foreign investors and the findings from this
survey are presented in this report.
Findings are positive. Almost all respondents are satisfied with the results of their
investment in Poland and admit that they would invest in this country again. More-
over, overall evaluation of Poland as a business destination has been the best since
2007 when the survey was first done in a way that enables comparisons with this
year’s findings. This demonstrates that Poland’s economic achievements in the last
few years are noticed and appreciated by international companies and that foreign
capital feels increasingly welcomed here.
Enjoy the report!
2
KEY FINDINGS
98 per cent of foreign investors are satisfied with
the decision to enter the Polish market and would
do it again.
The investment climate in Poland is perceived
by foreign investors in an increasingly positive way,
the most recent evaluation is the best since 2007.
Economic stability is Poland’s biggest advantage,
while bureaucracy is the most painful obstacle.
Transport infrastructure development is Poland’s
most significant achievement in the last few years.
3
GENERAL EVALUATIONChapter 1
BUSINESSES ARE
HAPPY TO HAVE
ENTERED POLAND
Analysis of international investment attractiveness or competitive-
ness rankings creates a positive image of Poland. The one that
is probably the most followed by foreign investors is the ‘Doing
Business’ ranking, published on an annual basis by the World
Bank. In this year’s edition of this publication, Poland was ranked
25th in 189 countries, three ranks higher than in the previous year.
Poland’s rank was better than Switzerland’s, France’s or the one
held by the Netherlands1
.
Reports prepared by other institutions, both commercial and
non-commercial, confirm the progress Poland has made in creating
a friendly business environment. The results of the survey conducted
by The Polish Information and Foreign Investment Agency, in part-
nership with HSBC Bank Poland and Grant Thornton, are aligned
to that positive trend. The findings confirm that Poland is in general
very well-rated by foreign companies operating in this country. It
offers attractive conditions to start and grow business. Investors
are clearly satisfied with the fact that they took the decision to in-
vest in Poland. Asked if they would take the same decision again,
98 per cent confirm they would. Only 1 in 50 regrets the decision
taken in the past. This means that Poland continues to be success-
ful in attracting foreign capital and offering relatively high returns.
5
Would your company invest in Poland again?
Answers in %, 2015
It is worth being aware that the characteristics
of the surveyed population could influence the
results. It is possible that some of the investors
who regretted the decision to enter the Polish
market, have already left the country and that
they were not among the respondents. However,
it is also worth mentioning that in the last few
years, full, operational divestments happened
only very occasionally and can be omitted.
POLAND ON ITS WAY
TO THE FUTURE
Polish business spirit and stable development
proved to be a magnet that attracted the
world’s attention and encouraged many multi-
nationals to invest in this country. What is the
secret of this country’s success? According
to investors, Poland is a big market, which
is economically and politically stable. It has
readily-available commodities and components,
as well as an increasingly strong domestic
market, rich in high-quality human capital. This
is evidenced by international rankings. Poland
has been ranked fifth amongst European coun-
tries included in UNCTAD’s recent ranking of top
host economies. This year’s investment climate
survey confirms Poland’s strong position. 98 per
cent of surveyed investors declared that entry
into the Polish market was a good decision. This
is another proof that it’s worth to invest in Poland.
Sławomir Majman
President of the Board, Polish Information and Foreign
Investment Agency
98
Yes No
6
INVESTORS FEEL GOOD
UPONTHE VISTULA RIVER
Surveyed investors were asked to evaluate
Poland as a business destination on a 1-5 scale,
where 1 means ‘very bad’ and 5 – ‘very good’.
The average rating stood at 3.7 points. The
dominant answer was ‘good’(59 per cent).
Only 2 per cent of respondents said ‘bad’
and not a single one said ‘very bad’.
How would you rate the overall investment
climate in Poland?
Answers in %, 2015
good
bad
average
very bad
very good
59
2
33
0
6
7
It is worth mentioning that the evaluation of
Poland as an investment destination has im-
proved over time. According to the results of the
survey the general investment climate rating is
now at its highest since 2007, when the survey
was launched in a form that enables comparisons
with the latest results. In 2007-2010 the rating
was a bit above 3, with the dominant answer
‘average’. In the last two years the rating is closer
to 3.5 points which means that Poland’s overall
evaluation improved from ‘average’ to ‘good’.
Overall investment climate rating in the history of the survey (in points)
3,8
3,6
3,4
3,2
3,0
2007 2008 20112009 2012 20142010 2013 2015
8
SWISS CAPITAL LIKES
POLAND
According to the results of the survey, it is the
Swiss investors who appreciated Poland the
most out of all the respondents. Average rating
by investors from this country stands at 4 points.
Second most positive, ex aequo, are investors
from Denmark, France and the Netherlands,
with rating at 3.8 points. Interestingly, the least
enthusiastic respondents were the ones from
Czech Republic, where average rating stands
at 3.2. Most probably the reason is that part of
Poland’s advantages as an investment desti-
nation are also Czech Republic’s advantages,
i.e. relatively low labor cost, dynamic economic
growth or well-educated young workforce.
Therefore it is natural that these positive char-
acteristics of Poland impress Czech investors
less than their peers from Switzerland, Denmark,
France or the Netherlands.
There were no investors who rated Poland lower
than 3 points. Moreover, worse than ‘average’
responses were not dominant in the case of any
country of origin. In most cases the rating was
higher than 3.5 points which suggests that Poland
is perceived as a ‘good’ place to do business.
Average rating of investment climate per investors’ home country (in points, 2015)
Switzerland
UnitedKingdom
Austria
France
USA
CzechRepublic
Denmark
Japan
Sweden
Netherlands
Germany
Other
4,0
3,8
3,9
3,8 3,8
3,7 3,7 3,7
3,6
3,5 3,5
3,2
9
Poland is increasingly perceived as an attractive
investment destination. For European investors
it is the cost effectiveness that matters, due
to the labor cost in this country that continues
to be lower than that which is observed in other
parts of the European Union. What is increas-
ingly important are workforce skills, quality, and
time, which is demonstrated by the growing
interest in investing in Poland among investors
from the business services sector. Poland is
Europe’s leader in attracting investment in this
sector and is successful in competition with
global business services powerhouses, such as
India. What is also meaningful is Poland’s location
in the heart of Europe. Among investors from
other parts of the world beyond the Old Continent
(i.e. from China) Poland is perceived as a gate-
way to the 500-million-consumer market of
POSITIVE IMAGE MATTERS A LOT
the European Union. Apart from factors that
we are able to measure, what also matters are
image-related aspects (i.e. associations that
Poland invokes). Lack of knowledge about our
country among foreign investors may result in
rational arguments becoming less meaningful
than clichés. While in Europe the level of knowl-
edge about our country is relatively high, in other
parts of the world it very small. Meanwhile,
investors from Europe are taken over by investors
from other parts of the world in rankings of top
foreign capital providers. It is therefore important
to make sure that the new leaders know Poland
and its advantages and consider our country in
their investment plans.
Michał H. Mrożek
CEO, HSBC Bank Poland
10
EQUAL FOR EVERYONE
Other important conclusions that can be drawn
on the basis of analysis of answers given
by respondents depends on the size of the
company, measured by number of employees.
Poland is rated best by large (with more than
250 employees) and medium (with 50-249 em-
ployees) companies. Average rating by investors
of these sizes stands at 3.83 and 3.81 respec-
tively. Smaller investors, with 49 or less employ-
ees, gave Poland 3.48 points on average.
The difference between segments is insignifi-
cant. This suggests that Poland is a friendly
location both for small and big companies. Doing
business conditions are not significantly better
for large organizations than they are for smaller,
family-owned firms.
Average investment climate rating depending
on the size of respondents (in points, 2015)
3,83 3,81
3,48
Large
(250employees)
Medium
(50-249employees)
Small
(49employees)
11
POLAND’S STRENGTHS AND
WEAKNESSES
Chapter 2
INVESTORS VALUE
POLAND FOR PEACE
26 factors influencing the investment climate in Poland the most
have been identified for the purpose of the survey. Respondents
were asked to assess each of these categories, using a 1-5 scale,
where 1 means ‘very bad’ assessment (in other words: something
is a serious obstacle in doing business) and 5 – ‘very good’ (some-
thing helps doing business in Poland). Surveyed investors pointed
at economic stability as well as the size of the domestic market as
the biggest strengths. They were negative about the bureaucratic
burden and the quality of business law.
13
Economic stability
Size of home market
Access to materials, stocks and components
Political stability
Organizational culture
Employees loyalty
Labor productivity
Quality of investment sites
Availability of financing
Access to qualified personnel
Quality of infrastructure
Public aid system for investors
Cooperation with local administration
Labor costs
Level of corruption
Cooperation with central administration
Purchase of real estate
Investor’s rights protection
Ease of setting up business
Level of fiscal encumbrance
Inspections of enterprises
Process for obtaining licenses and/or concessions
Formalities related to the payment  settlement of taxes
Clarity and cohesion of legal regulations
Stability and predictability of law
Effectiveness of economic judiciary
How would you rate the following factors influencing investment climate in Poland?
Average rating (in points, in 1-5 scale, where 1 means ‘very bad’ and 5 ‘very good’)
3,91
3,79
3,75
3,71
3,69
3,68
3,64
3,59
3,57
3,53
3,42
3,38
3,37
3,34
3,34
3,32
3,22
3,21
3,20
3,13
3,02
3,00
2,81
2,76
2,64
2,47
14
ECONOMIC AND POLITICAL
STABILITY
Economic stability (average rating at
3.91 points)
Political stability (3,71)
POLAND’S KEY STRENGTHS
As evidenced by the survey results, inves-
tors perceive economic and political stability
as Poland’s biggest advantage as an invest-
ment destination. What is also important is
Poland’s ‘self-reliance’ – the country has re-
sources that are crucial for doing business
(big domestic market, commodities and com-
ponents, good land, access to financing and
well-educated workforce).
10 factors with highest ratings, grouped into
three categories.
Poland’s economy has won the title of ‘economic
star of the European Union’ in the last few
years. It is stable in the macroeconomic dimen-
sion. It has been the only EU country to have
avoided a recession within the last 20 years.
In 2014 Poland’s GDP grew by more than 3 per
cent. According to HSBC economists, a similar
dynamic will be sustained in the coming years
(3.6 per cent in 2015 and 3.7 per cent in 2016). 2
The share of consumption and exports in GDP
has been growing in an almost uninterrupted way
– in both cases contractions caused by global
economic slowdown were very short-lived and
shallow. Poland has a healthy banking sector and
relatively low public debt level which enabled it
to avoid financial crises experienced by some
other European countries. Moreover, Poland is
politically stable. The political scene and institu-
tional framework have reached a level of ma-
turity that would prevent potential government
changes from having a significantly negative
impact on the investment climate in this country.
This allows companies operating in Poland to plan
their growth without being afraid of unexpected
turnarounds, and to have relatively stable access
to funding. These gives them the level of comfort
that is very rare in today’s changeable reality.
15
Investors appreciate Poland’s status as the
biggest country of the ‘new European Union’
and its self-reliance. Poland has the character-
istics that are crucial from a ‘doing business’
perspective: strong internal demand, resources
and commodities, well-located land with neces-
sary technical infrastructure, attractive financing
offers and a well-established corporate culture.
Thanks to that, Poland attracts not only investors
looking for a production base and a place from
which they could expand to other markets (as in
the case of smaller countries) but also investors
willing to do full-scale business, looking not only
for employees but also buyers for the products/
services they provide.
According to the results of the survey, foreign
investors appreciated also the competencies,
loyalty and diligence of Polish workers. Three out
of ten factors with highest ratings refer to human
resources. It seems that the foundations of such
positive opinions are based on two important
demographic trends. On one hand there is a rel-
atively large group of young, well-educated em-
ployees. On the other hand, competition on the
Polish labor market is still strong, which makes
workers loyal and engaged.
STRONG WORKFORCE
Employees loyalty (3,68)
Labor productivity (3,64)
Access to qualified personnel (3,53)
SELF-RELIANCE
Size of home market (3,79)
Access to materials, stocks and
components (3,75)
Quality of investment sites (3,59)
Availability of financing (3,57)
Organizational culture (3,69)
LOCATION COUNTS
In times of fast-changing trends, geographic
location is again becoming and important
factor impacting country’s investment attrac-
tiveness. Suppliers, who are able to produce
small quantities and ensure quick delivery,
can have an advantage over competitors from
further-away locations, who accept mainly
large orders and for whom it takes several
weeks to deliver. Location in the heart of
the Old Continent paired with cost advantage
over Western European countries makes
Poland an attractive destination for European
companies that need to react to changing
trends quickly. An example could be the
fashion industry, where the ‘fast fashion’
philosophy is increasingly anchored. In line
with this philosophy, trends from fashion
shows should be reflected in what is avail-
able in stores as soon as possible.
16
NEEDS IMPROVEMENT
Of all factors respondents were asked to give
their opinion on, investors rated the administrative
dimension of doing business in Poland the lowest.
It is about extensive and unclear bureaucratic pro-
cedures, related for example with the economic ju-
diciary system, paying taxes or obtaining licenses.
What has an adverse effect on how Poland is
perceived by foreign investors is also ambiguity
and changeability of Poland’s legal system.
However, it is worth pointing at the rating with
regards to these factors, which stands at 2.5-3
points and which is close to the middleof the
scale (1-5). This means that investors perceive the
impact of these factors on their business rather as
neutral than as barriers for doing business.
Foreign investors point at low quality of Polish
administrative procedures related to doing busi-
ness. This refers not only to the basic procedures,
such as registering the business, acquiring neces-
sary licenses or requirements regarding property
purchase. According to the respondents of the
survey, relatively low institutional effectiveness
is also visible in the Polish economic judiciary
system, to even bigger extent.
BUREAUCRACY
Effectiveness of economic judiciary
(2,47)
Process for obtaining licenses
and/or concessions (3,00)
Inspections of enterprises (3,02)
Ease of setting up business (3,20)
Investor’s rights protection (3,21)
Purchase of real estate (3,22)
17
Foreign investors assessed the Polish legal sys-
tem relatively low, pointing in particular to a weak
business law-making culture. Among the ten low-
est ranked factors, two were related to this area.
Investors are hoping for more certainty and better
predictability in the Polish legal environment,
as well as higher quality and consistence of
regulations governing their activities. According
to Grant Thornton, 25,600 pages of legal acts
(laws and ordinances) came into force in Poland
in 2014, which is highest output since 1918
(that is since the first issue of Journal of Laws of
the Republic of Poland). Moreover, in first three
quarters of 2015, law production measured in the
same way increased by 13.2 per cent year-on-year.
As a shortcoming of Poland, respondents also
pointed to the Polish tax system, especially the
formalities pertaining to tax treatment. The first
problem that led to this kind of response, is due
to the complexity of tax procedures - e.g. in 2014,
an average large company in Poland had to send
to the tax office 78 different kinds of forms within
the year3
. The second problem that may affect
some companies would be ambiguity of some
tax regulations. In 2014 Polish treasury authori-
ties issued 33,600 individual tax interpretations4
,
which shows how often Polish taxpayers have
a problem with the correct understanding of
certain tax provisions. For some foreign investors
this could pose an even greater challenge than
for domestic entities.
QUALITY OF BUSINESS LAW
Legal certainty and predictability (2,64)
Clarity and consistency of regulations
(2,76)
TAX SETTLEMENT
Tax-related formalities (2,81)
Level of fiscal encumbrance (3,13)
18
WHAT CHANGED AS TIME
PASSED
Chapter 3
KEY PROCESSES
Transport, political stability and state support – those are the areas
Poland has progressed in the most in recent years. The survey has
been carried out in a similar form every year since 2007, which
allowed us to track changes in foreign investors’ assessments
of particular factors. Comparison between the latest results and
data from eight years ago leads to a conclusion that the biggest
improvement can be observed in the quality of Polish transport
infrastructure. In 2007 it was one of the worst assessed factors
(average rating of 1.6 points), and now it is closer to the average
(3.3 points). Vast investments aiming to modernize and further
develop infrastructure realized in recent years (after the Polish
accession to the EU the public sector has been allocated between
60 and 80 billion zloty yearly for this purpose5
) increase investment
attractiveness and competitiveness of the Polish economy in a real
way. Currently, the Polish transport network consists of 1,553 km
of motorways and 1,496 km of expressways. Since 2007 the length
of the former type of roads increased fivefold and of the latter –
twice. Investors can see the effects of this improvement, as 
evidenced in this year’s results of the survey.
According to investors participating in this survey,
over the last eight years Poland has also become
a much more politically stable country. In 2007 this
factor has been assessed at 2.2 points, now it is
fourth best-ranked. This strong improvement is
most likely a result of the fact that throughout the
analysed period the government consisted of the
same two political parties, forming a ruling coali-
tion, that held a constant parliamentary majority.
However, it appears that this political stability has
a deeper dimension, i.e. it is not about the stability
of the government and parliament composition
alone, but it also includes institutional stability
of the state, understood as maturity of public
institutions or maturity of democratic standards
and procedures, including property protection
or investor protection.
From this perspective, the recent changes on the
political scene, primarily including the change in
top positions in the country after presidential and
parliamentary elections in 2015, should not have
a negative impact on the assessment of political
stability by foreign investors.
Foreign investors can feel support provided
by public administration significantly more than
a few years ago. In 2007, this factor was rated at
2.6 points and is now by 0.7 points higher. This
may be due to the implementation of government
programs supporting foreign investors, activity
of special economic zones and simplification of
some administrative procedures pertaining to –
for example – setting up a business via Internet or
legal framework form for the construction sector.
2015
Change in years
2007-2015
Transport infrastructure 3,3 +1,7
Political stability 3,7 +1,5
Cooperation with central administration 3,3 +0,7
Utilities accessibility (electricity, sewage system, water, gas etc) 3,6 +0,6
Telecommunications infrastructure 3,8 +0,6
Level of fiscal encumbrance 3,1 +0,5
Easiness of setting up a business 3,2 +0,5
Quality of investment sites 3,6 +0,5
Clarity and consistency of tax regulations 2,5 +0,4
Clarity and consistency of public bid procedures 2,8 +0,4
10 factors with biggest positive change in assessment in years 2007-2015
21
WE HAVE GRABBED
OUR CHANCE
In recent years Poland’s economy has gone
a long way. Over the past decade (2005-2014)
GDP of our country grew by 45 per cent in real
terms, export by 102 per cent, and investments
by 80 per cent, even though the international
business environment was not very favourable.
Thanks to this, Poland has definitely gained on
attractiveness in the eyes of foreign investors.
Economic development, combined with notable
support from the European Union, has allowed for
the strong growth of Polish public infrastructure,
especially transport infrastructure. Consumption
and investment of Polish companies has signifi-
cantly increased, so currently Poland can boast
about strong – even in comparison to European
conditions – domestic demand. If we add to these
facts political stability and growing institutional
maturity of the Polish state, it is no wonder that
Poland is now a more attractive place to bet on
for foreign investments than it was a decade ago.
Przemysław Polaczek
Managing Partner, Grant Thornton
22
FOREIGN DIRECT
INVESTMENTS IN POLAND
Chapter 4
POLAND IN INVESTING
ELITE
Improving conditions of doing business in Poland are reflected in real
indicators pertaining to the inflow of investment capital. In recent
years Poland has become the leader in attracting foreign direct
investments, not only in the region of Central and Eastern Europe,
but also worldwide. The country moved up to the group of 20 largest
recipients of FDI in the world. According to the UNCATD, in 2014
Poland scored an increase of capital inflow in the form of direct
investments to the level of $13.9 billion, while at the same time
the global flow of this type of investment decreased by 16 per cent.6
24
Position in the ranking
1China
2	 Hong Kong
3USA
4 Great Britain
5Singapore
6Brazil
7Canada
8Australia
9India
10 The Netherlands
11Chile
12Spain
13Indonesia
14Indonesia
15Switzerland
16Russia
17Finland
18Colombia
19France
20Poland
20 biggest recipients of FDI in the world in 2014
Value of FDI, billion USD
Source:World Investment Report 2015, UNCTAD
129
103
92
72
68
62
54
52
34
30
23
23
23
23
22
21
19
16
15
14
25
Position in the ranking
1 The Netherlands
2	Germany
3Luxembourg
4France
5Spain
6Italy
7Cyprus
8Austria
9USA
10 Great Britain
11Sweden
12Belgium
13Switzerland
14Denmark
15Portugal
16Ireland
17Finland
18Norway
19Japan
20 South Korea
Scope of FDI in Poland at the end of 2014 (billion EUR).
Source:World Investment Report 2015, UNCTAD
29,6
28,0
20,4
19,9
10,8
9,3
7,0
6,4
6,2
5,9
4,7
4,4
4,0
3,0
2,0
1,9
1,5
1,0
0,9
0,8
The majority of foreign investments in Poland
comes from Western countries of The European
Union, mainly from Germany, the Netherlands and
Luxembourg. If we take into account the fact that
the last two countries on this list are often used
for formal reasons in order to establish companies
interceding in foreign investments (i.e. special
purpose vehicle), it can be assumed that Germany
is definitely the principal source of FDI in Poland,
which is consistent with the geographical struc-
ture of Polish foreign trade, where Germany
accounts for 25 per cent of all turnover.
26
Inflow of FDI to Poland in 2014 – main investments and disinvestments
Source: National Bank of Poland
-43,3
-44,4
-63
-68,5
-72,5
-349,5
-610,7
-677,6
-858,9
-899,7
3814,3
3460,9
1180,5
1136,7
749,7
632,1
410,7
277,1
164,1
179,3
Position in the ranking
1Luxembourg
2 The Netherlands
3France
4Belgium
5Cyprus
6Germany
7Spain
8Ireland
9Italy
10Malta
10Gibraltar
9Singapore
8 Czech Republic
7Estonia
6Japan
5Switzerland
4USA
3 Great Britain
2	Sweden
1Austria
27
In sectorial breakdown, the largest amount
of financial obligation have referred to:
•	 manufacturing 50.5 billion,
•	 financial and insurance activities 39.7 billion,
•	 wholesale and retail sales including repair
of vehicles 23.1 billion,
•	 activities related to real estate services
11.6 billion.
According to the National Bank of Poland the in-
flow of FDI to Poland amounted to 9.0 billion EUR
in 2014 alone. The primary part of this amount
consisted of reinvested profits, which amounted
to EUR 6.0 billion. The remaining inflow of invest-
ment came through purchase of shares of Polish
companies by foreign entities (in the amount of
EUR 1.7 billion) and other capital investments
(EUR 1.3 billion).
ACCORDINGTO PAIiIZ
Poland enjoys unwavering interest from
foreign investors. Latest trends indicate
that times of big assembly plants in
Poland are coming to an end. However,
at the same time, service industry proj-
ects are shining as a possible new Polish
specialty. Investors’ expectations are also
changing – interest in brownfield projects
and BTS (build to suit) is still increasing.
VOLKSVAGEN FACTORY
IN WRZEŚNIA
In 2014, The Polish Information and
Foreign Investment Agency (PAIiIZ) suc-
cessfully completed its record-breaking
project: Volkswagen decided to locate
it’s Crafter factory in Września. The
investment is worth EUR 800 million and
will provide 3,000 in-house workplaces.
Production capacity of the new factory
amounts to 100,000 cars a year. The man-
ufacturing site will include a modern paint
shop, a hall of coachwork construction
and installation, as well as supplier park
with logistics space. Completion of the
investment is estimated at mid-2016.
28
SUMMARY
The survey regarding foreign investors’ opinion about the investment climate in
Poland, conducted by PAIiIZ in cooperation with Grant Thornton and HSBC, pro-
vides valuable information on conditions of doing businesses in Poland as perceived
by foreign companies. The fact that investors appreciate the advantages of Poland
as an investment destination, and notice positive changes certainly is something
to be pleased about. However, this is still not a cause to get overly confident and
rest on our laurels. While investors pointed at the strengths of our country, they also
highlighted the areas that require improvement. The nature of these shortcomings
require longer-term solutions and effects of any corrective actions will probably not
be visible in the next edition of this study. Nevertheless, it is worth to make efforts
targeted to meet expectations of foreign investors to sustain their interest in invest-
ing in our country and increase Poland’s chances in competition for their attention
with other countries.
29
POLISH INFORMATION AND FOREIGN
INVESTMENT AGENCY
The Polish Information and Foreign Investment Agency has been
helping investors for more than 20 years. Its mission is to increase
Foreign Direct Investment (FDI) by encouraging international com-
panies to invest in Poland. It guides investors through all the nec-
essary administrative and legal procedures along the way to setting
up their business in Poland. Agency offers investors: quick access
to comprehensive information about the economic and legal envi-
ronment, assistance in finding appropriate partners and investment
locations and support at every phase of the investment process.
The Agency promotes Polish goods and services abroad by organiz-
ing conferences, visits for foreign journalists and investment trade
missions to Poland and for Polish entrepreneurs around the world.
ABOUTTHE SURVEY
The report is based on a survey conducted among companies with foreign capital operating in Poland.
The latest edition of the survey (from 2015) was carried out by the Polish Information and Foreign
Investment Agency in cooperation with Grant Thornton, audit, advisory and outsourcing company and
global bank HSBC between 30 September and 16 October 2015. 100 companies took part in the survey.
30
HSBC BANK POLSKA
HSBC Bank Polska SA is a part of the HSBC Group. HSBC Group
operates through long-established businesses and an international
network of around 6,100 offices in 72 countries and territories of
Europe, Asia Pacific, Americas, the Middle East and Africa. With
assets of USD 2,548 billion as of 30 September 2015, HSBC is one
of the world’s largest banking and financial services 0rganizations.
In Poland it focuses on providing services corporate and institu-
tional customers as well as on Treasury operations. HSBC supports
Polish firms in international expansion and foreign investors in
starting and running their business in this country.
GRANT THORNTON
Grant Thornton is one of the world’s leading organizations of
independent assurance, tax and advisory firms. These firms help
dynamic organizations unlock their potential for growth by pro-
viding meaningful, forward looking advice. Proactive teams, led
by approachable partners in these firms, use insights, experience
and instinct to understand complex issues for privately owned, pub-
licly listed and public sector clients and help them to find solutions.
More than 38,500 Grant Thornton people, in over 130 countries,
are focused on making a difference to clients, colleagues and the
communities in which we live and work. In Poland, we have been
rendering our services to over 1,000 companies, among them 32
listed on the Warsaw Stock Exchange and to more than 50 firms
out of the top 500 Polish enterprises.
31
DISCLAIMER
HSBC Bank Polska S.A.
This document is issued by HSBC Bank Polska S.A. (‘HSBC’). HSBC is authorised and regulated by the
Polish Financial Supervision Authority (‘PFSA’) and is a member of the HSBC Group of companies
(‘HSBC Group’).
HSBC has based this document on information obtained from sources it believes to be reliable but
which have not been independently verified. Any charts and graphs included are from publicly available
sources or proprietary data. No liability is accepted whatsoever for any direct, indirect or consequential
loss arising from the use of this document. HSBC is under no obligation to keep current the information
in this document. You are solely responsible for making your own independent appraisal of and inves-
tigations into the products, financial instruments and transactions referred to in this document and you
should not rely on any information in this document as constituting investment advice. Neither HSBC
nor any of its affiliates are responsible for providing you with legal, tax or other specialist advice and
you should make your own arrangements in respect of this accordingly. The issuance of and details
contained in this document, which is not for public circulation, does not constitute an offer or solicita-
tion for, or advice that you should enter into, the purchase or sale of any security, commodity or other
financial instrument or master agreement, or any other contract, agreement or structure whatsoever.
This document is intended for the use of clients who are professional clients or eligible counterparties
only (as defined in the Financial Instruments Trading Act or relevant executive acts) and is not intended
for retail clients. This document is intended to be distributed in its entirety. Reproduction of this doc-
ument, in whole or in part, or disclosure of any of its contents, without prior consent of HSBC or any
associate, is prohibited. Unless governing law permits otherwise, you must contact a HSBC Group
member in your home jurisdiction if you wish to use HSBC Group services in effecting a transaction in
any financial instrument mentioned in this document. Nothing herein excludes or restricts any duty or
liability of HSBC to a customer under the Financial Instruments Trading Act or relevant executive acts.
HSBC Bank Polska S.A., with its seat at Rondo ONZ 1, 00-124 Warsaw, Poland, registered in the
District Court for the Capital City of Warsaw, XII Commercial Division of the National Court Register,
under the KRS No. 0000030437, share capital (entirely paid) in the amount of 393 207 000,00 PLN,
NIP 526-02-11-469
Member of HSBC Group
Grant Thornton Frąckowiak Sp. z o.o. Sp. k.
This publication has been prepared only as a guide. No responsibility can be accepted by us for loss
occasioned to any person acting or refraining from acting as a result of any material in this publication.
32
1
Doing Business in Poland 2016, World Bank,
http://www.doingbusiness.org/reports/global-reports/doing-business-2016
2
The waiting game, HSBC Global Research, Q4 2015
3
Public administration floods entrepreneurs with forms, Grant Thornton,
http://grantthornton.pl/publikacja/urzedy-zasypuja-przedsiebiorcow-sterta-formularzy/
(available in Polish only)
4
VAT is the biggest nightmare of Polish taxpayer, Grant Thornton,
http://grantthornton.pl/publikacja/vat-najwieksza-zmora-polskiego-podatnika/
(available in Polish only)
5
Eurostat
6
World Investment Report 2015, UNCTAD,
http://unctad.org/en/PublicationsLibrary/wir2015_en.pdf
33
Marcin Buliński
Chief Specialist
Economic Development Department
Polish Information and Foreign
Investment Agency
+48 22 334 98 35
+48 692 197 011
marcin.bulinski@paiz.gov.pl
Magdalena Ujda-Tarczyńska
Communications Manager
HSBC Bank Polska S.A.
+48 22 354 06 44
+48 695 070 388
magdalena.ujda@hsbc.com
Jacek Kowalczyk
Marketing  PR Director
Grant Thornton
+48 22 205 48 41
+48 505 024 168
jacek.kowalczyk@pl.gt.com

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International business has anchored in Poland

  • 1. INTERNATIONAL BUSINESS HAS ANCHORED IN POLAND Findings from a survey regarding investment climate in Poland, conducted by Polish Information and Foreign Investment Agency in partnership with Grant Thornton and HSBC Bank 2015 edition
  • 2. TABLE OF CONTENTS INTRODUCTION2 KEY FINDINGS 3 Chapter 1 GENERAL EVALUATION 4 Chapter 2 POLAND’S STRENGTHS AND WEAKNESSES 12 Chapter 3 WHAT CHANGED AS TIME PASSED 19 Chapter 4 FOREIGN DIRECT INVESTMENTS IN POLAND 23 SUMMARY29 ABOUT THE SURVEY 30 1
  • 3. INTRODUCTION Foreign direct investment is one of the key engines that have been fueling economic growth in Poland for the past twenty-five years: by creating new jobs, providing capital and new technologies, and supporting trade. That is why attracting foreign in- vestment and supporting investors in realizing their ambitions constitutes one of the most important tasks for public administration in Poland. The private sector also has a significant role to play here, offering solutions that make the investment process effective in legal or financial terms. In addition to that, international organizations are able to support actions taken by public administration in their efforts to promote Poland among their global customers and partners. It is important to listen to the voice of foreign investors to learn what they think about our country as a business location, what they like here, and what obstacles they see that could discourage them from investing in Poland. Conducting this research helps to create the right strategy of attracting new investors to Poland, which would high- light our advantages and allow effective management or neutralization of potential challenges. The Polish Information and Foreign Investment Agency has been conducting a survey among foreign investors for years, asking them to assess business and investment climate in Poland as well as this country’s attractiveness in competition for foreign capital. This year the survey was supported by two private institutions – global bank HSBC and audit, advisory and outsourcing company Grant Thornton. Together we surveyed 100 companies owned by foreign investors and the findings from this survey are presented in this report. Findings are positive. Almost all respondents are satisfied with the results of their investment in Poland and admit that they would invest in this country again. More- over, overall evaluation of Poland as a business destination has been the best since 2007 when the survey was first done in a way that enables comparisons with this year’s findings. This demonstrates that Poland’s economic achievements in the last few years are noticed and appreciated by international companies and that foreign capital feels increasingly welcomed here. Enjoy the report! 2
  • 4. KEY FINDINGS 98 per cent of foreign investors are satisfied with the decision to enter the Polish market and would do it again. The investment climate in Poland is perceived by foreign investors in an increasingly positive way, the most recent evaluation is the best since 2007. Economic stability is Poland’s biggest advantage, while bureaucracy is the most painful obstacle. Transport infrastructure development is Poland’s most significant achievement in the last few years. 3
  • 6. BUSINESSES ARE HAPPY TO HAVE ENTERED POLAND Analysis of international investment attractiveness or competitive- ness rankings creates a positive image of Poland. The one that is probably the most followed by foreign investors is the ‘Doing Business’ ranking, published on an annual basis by the World Bank. In this year’s edition of this publication, Poland was ranked 25th in 189 countries, three ranks higher than in the previous year. Poland’s rank was better than Switzerland’s, France’s or the one held by the Netherlands1 . Reports prepared by other institutions, both commercial and non-commercial, confirm the progress Poland has made in creating a friendly business environment. The results of the survey conducted by The Polish Information and Foreign Investment Agency, in part- nership with HSBC Bank Poland and Grant Thornton, are aligned to that positive trend. The findings confirm that Poland is in general very well-rated by foreign companies operating in this country. It offers attractive conditions to start and grow business. Investors are clearly satisfied with the fact that they took the decision to in- vest in Poland. Asked if they would take the same decision again, 98 per cent confirm they would. Only 1 in 50 regrets the decision taken in the past. This means that Poland continues to be success- ful in attracting foreign capital and offering relatively high returns. 5
  • 7. Would your company invest in Poland again? Answers in %, 2015 It is worth being aware that the characteristics of the surveyed population could influence the results. It is possible that some of the investors who regretted the decision to enter the Polish market, have already left the country and that they were not among the respondents. However, it is also worth mentioning that in the last few years, full, operational divestments happened only very occasionally and can be omitted. POLAND ON ITS WAY TO THE FUTURE Polish business spirit and stable development proved to be a magnet that attracted the world’s attention and encouraged many multi- nationals to invest in this country. What is the secret of this country’s success? According to investors, Poland is a big market, which is economically and politically stable. It has readily-available commodities and components, as well as an increasingly strong domestic market, rich in high-quality human capital. This is evidenced by international rankings. Poland has been ranked fifth amongst European coun- tries included in UNCTAD’s recent ranking of top host economies. This year’s investment climate survey confirms Poland’s strong position. 98 per cent of surveyed investors declared that entry into the Polish market was a good decision. This is another proof that it’s worth to invest in Poland. Sławomir Majman President of the Board, Polish Information and Foreign Investment Agency 98 Yes No 6
  • 8. INVESTORS FEEL GOOD UPONTHE VISTULA RIVER Surveyed investors were asked to evaluate Poland as a business destination on a 1-5 scale, where 1 means ‘very bad’ and 5 – ‘very good’. The average rating stood at 3.7 points. The dominant answer was ‘good’(59 per cent). Only 2 per cent of respondents said ‘bad’ and not a single one said ‘very bad’. How would you rate the overall investment climate in Poland? Answers in %, 2015 good bad average very bad very good 59 2 33 0 6 7
  • 9. It is worth mentioning that the evaluation of Poland as an investment destination has im- proved over time. According to the results of the survey the general investment climate rating is now at its highest since 2007, when the survey was launched in a form that enables comparisons with the latest results. In 2007-2010 the rating was a bit above 3, with the dominant answer ‘average’. In the last two years the rating is closer to 3.5 points which means that Poland’s overall evaluation improved from ‘average’ to ‘good’. Overall investment climate rating in the history of the survey (in points) 3,8 3,6 3,4 3,2 3,0 2007 2008 20112009 2012 20142010 2013 2015 8
  • 10. SWISS CAPITAL LIKES POLAND According to the results of the survey, it is the Swiss investors who appreciated Poland the most out of all the respondents. Average rating by investors from this country stands at 4 points. Second most positive, ex aequo, are investors from Denmark, France and the Netherlands, with rating at 3.8 points. Interestingly, the least enthusiastic respondents were the ones from Czech Republic, where average rating stands at 3.2. Most probably the reason is that part of Poland’s advantages as an investment desti- nation are also Czech Republic’s advantages, i.e. relatively low labor cost, dynamic economic growth or well-educated young workforce. Therefore it is natural that these positive char- acteristics of Poland impress Czech investors less than their peers from Switzerland, Denmark, France or the Netherlands. There were no investors who rated Poland lower than 3 points. Moreover, worse than ‘average’ responses were not dominant in the case of any country of origin. In most cases the rating was higher than 3.5 points which suggests that Poland is perceived as a ‘good’ place to do business. Average rating of investment climate per investors’ home country (in points, 2015) Switzerland UnitedKingdom Austria France USA CzechRepublic Denmark Japan Sweden Netherlands Germany Other 4,0 3,8 3,9 3,8 3,8 3,7 3,7 3,7 3,6 3,5 3,5 3,2 9
  • 11. Poland is increasingly perceived as an attractive investment destination. For European investors it is the cost effectiveness that matters, due to the labor cost in this country that continues to be lower than that which is observed in other parts of the European Union. What is increas- ingly important are workforce skills, quality, and time, which is demonstrated by the growing interest in investing in Poland among investors from the business services sector. Poland is Europe’s leader in attracting investment in this sector and is successful in competition with global business services powerhouses, such as India. What is also meaningful is Poland’s location in the heart of Europe. Among investors from other parts of the world beyond the Old Continent (i.e. from China) Poland is perceived as a gate- way to the 500-million-consumer market of POSITIVE IMAGE MATTERS A LOT the European Union. Apart from factors that we are able to measure, what also matters are image-related aspects (i.e. associations that Poland invokes). Lack of knowledge about our country among foreign investors may result in rational arguments becoming less meaningful than clichés. While in Europe the level of knowl- edge about our country is relatively high, in other parts of the world it very small. Meanwhile, investors from Europe are taken over by investors from other parts of the world in rankings of top foreign capital providers. It is therefore important to make sure that the new leaders know Poland and its advantages and consider our country in their investment plans. Michał H. Mrożek CEO, HSBC Bank Poland 10
  • 12. EQUAL FOR EVERYONE Other important conclusions that can be drawn on the basis of analysis of answers given by respondents depends on the size of the company, measured by number of employees. Poland is rated best by large (with more than 250 employees) and medium (with 50-249 em- ployees) companies. Average rating by investors of these sizes stands at 3.83 and 3.81 respec- tively. Smaller investors, with 49 or less employ- ees, gave Poland 3.48 points on average. The difference between segments is insignifi- cant. This suggests that Poland is a friendly location both for small and big companies. Doing business conditions are not significantly better for large organizations than they are for smaller, family-owned firms. Average investment climate rating depending on the size of respondents (in points, 2015) 3,83 3,81 3,48 Large (250employees) Medium (50-249employees) Small (49employees) 11
  • 14. INVESTORS VALUE POLAND FOR PEACE 26 factors influencing the investment climate in Poland the most have been identified for the purpose of the survey. Respondents were asked to assess each of these categories, using a 1-5 scale, where 1 means ‘very bad’ assessment (in other words: something is a serious obstacle in doing business) and 5 – ‘very good’ (some- thing helps doing business in Poland). Surveyed investors pointed at economic stability as well as the size of the domestic market as the biggest strengths. They were negative about the bureaucratic burden and the quality of business law. 13
  • 15. Economic stability Size of home market Access to materials, stocks and components Political stability Organizational culture Employees loyalty Labor productivity Quality of investment sites Availability of financing Access to qualified personnel Quality of infrastructure Public aid system for investors Cooperation with local administration Labor costs Level of corruption Cooperation with central administration Purchase of real estate Investor’s rights protection Ease of setting up business Level of fiscal encumbrance Inspections of enterprises Process for obtaining licenses and/or concessions Formalities related to the payment settlement of taxes Clarity and cohesion of legal regulations Stability and predictability of law Effectiveness of economic judiciary How would you rate the following factors influencing investment climate in Poland? Average rating (in points, in 1-5 scale, where 1 means ‘very bad’ and 5 ‘very good’) 3,91 3,79 3,75 3,71 3,69 3,68 3,64 3,59 3,57 3,53 3,42 3,38 3,37 3,34 3,34 3,32 3,22 3,21 3,20 3,13 3,02 3,00 2,81 2,76 2,64 2,47 14
  • 16. ECONOMIC AND POLITICAL STABILITY Economic stability (average rating at 3.91 points) Political stability (3,71) POLAND’S KEY STRENGTHS As evidenced by the survey results, inves- tors perceive economic and political stability as Poland’s biggest advantage as an invest- ment destination. What is also important is Poland’s ‘self-reliance’ – the country has re- sources that are crucial for doing business (big domestic market, commodities and com- ponents, good land, access to financing and well-educated workforce). 10 factors with highest ratings, grouped into three categories. Poland’s economy has won the title of ‘economic star of the European Union’ in the last few years. It is stable in the macroeconomic dimen- sion. It has been the only EU country to have avoided a recession within the last 20 years. In 2014 Poland’s GDP grew by more than 3 per cent. According to HSBC economists, a similar dynamic will be sustained in the coming years (3.6 per cent in 2015 and 3.7 per cent in 2016). 2 The share of consumption and exports in GDP has been growing in an almost uninterrupted way – in both cases contractions caused by global economic slowdown were very short-lived and shallow. Poland has a healthy banking sector and relatively low public debt level which enabled it to avoid financial crises experienced by some other European countries. Moreover, Poland is politically stable. The political scene and institu- tional framework have reached a level of ma- turity that would prevent potential government changes from having a significantly negative impact on the investment climate in this country. This allows companies operating in Poland to plan their growth without being afraid of unexpected turnarounds, and to have relatively stable access to funding. These gives them the level of comfort that is very rare in today’s changeable reality. 15
  • 17. Investors appreciate Poland’s status as the biggest country of the ‘new European Union’ and its self-reliance. Poland has the character- istics that are crucial from a ‘doing business’ perspective: strong internal demand, resources and commodities, well-located land with neces- sary technical infrastructure, attractive financing offers and a well-established corporate culture. Thanks to that, Poland attracts not only investors looking for a production base and a place from which they could expand to other markets (as in the case of smaller countries) but also investors willing to do full-scale business, looking not only for employees but also buyers for the products/ services they provide. According to the results of the survey, foreign investors appreciated also the competencies, loyalty and diligence of Polish workers. Three out of ten factors with highest ratings refer to human resources. It seems that the foundations of such positive opinions are based on two important demographic trends. On one hand there is a rel- atively large group of young, well-educated em- ployees. On the other hand, competition on the Polish labor market is still strong, which makes workers loyal and engaged. STRONG WORKFORCE Employees loyalty (3,68) Labor productivity (3,64) Access to qualified personnel (3,53) SELF-RELIANCE Size of home market (3,79) Access to materials, stocks and components (3,75) Quality of investment sites (3,59) Availability of financing (3,57) Organizational culture (3,69) LOCATION COUNTS In times of fast-changing trends, geographic location is again becoming and important factor impacting country’s investment attrac- tiveness. Suppliers, who are able to produce small quantities and ensure quick delivery, can have an advantage over competitors from further-away locations, who accept mainly large orders and for whom it takes several weeks to deliver. Location in the heart of the Old Continent paired with cost advantage over Western European countries makes Poland an attractive destination for European companies that need to react to changing trends quickly. An example could be the fashion industry, where the ‘fast fashion’ philosophy is increasingly anchored. In line with this philosophy, trends from fashion shows should be reflected in what is avail- able in stores as soon as possible. 16
  • 18. NEEDS IMPROVEMENT Of all factors respondents were asked to give their opinion on, investors rated the administrative dimension of doing business in Poland the lowest. It is about extensive and unclear bureaucratic pro- cedures, related for example with the economic ju- diciary system, paying taxes or obtaining licenses. What has an adverse effect on how Poland is perceived by foreign investors is also ambiguity and changeability of Poland’s legal system. However, it is worth pointing at the rating with regards to these factors, which stands at 2.5-3 points and which is close to the middleof the scale (1-5). This means that investors perceive the impact of these factors on their business rather as neutral than as barriers for doing business. Foreign investors point at low quality of Polish administrative procedures related to doing busi- ness. This refers not only to the basic procedures, such as registering the business, acquiring neces- sary licenses or requirements regarding property purchase. According to the respondents of the survey, relatively low institutional effectiveness is also visible in the Polish economic judiciary system, to even bigger extent. BUREAUCRACY Effectiveness of economic judiciary (2,47) Process for obtaining licenses and/or concessions (3,00) Inspections of enterprises (3,02) Ease of setting up business (3,20) Investor’s rights protection (3,21) Purchase of real estate (3,22) 17
  • 19. Foreign investors assessed the Polish legal sys- tem relatively low, pointing in particular to a weak business law-making culture. Among the ten low- est ranked factors, two were related to this area. Investors are hoping for more certainty and better predictability in the Polish legal environment, as well as higher quality and consistence of regulations governing their activities. According to Grant Thornton, 25,600 pages of legal acts (laws and ordinances) came into force in Poland in 2014, which is highest output since 1918 (that is since the first issue of Journal of Laws of the Republic of Poland). Moreover, in first three quarters of 2015, law production measured in the same way increased by 13.2 per cent year-on-year. As a shortcoming of Poland, respondents also pointed to the Polish tax system, especially the formalities pertaining to tax treatment. The first problem that led to this kind of response, is due to the complexity of tax procedures - e.g. in 2014, an average large company in Poland had to send to the tax office 78 different kinds of forms within the year3 . The second problem that may affect some companies would be ambiguity of some tax regulations. In 2014 Polish treasury authori- ties issued 33,600 individual tax interpretations4 , which shows how often Polish taxpayers have a problem with the correct understanding of certain tax provisions. For some foreign investors this could pose an even greater challenge than for domestic entities. QUALITY OF BUSINESS LAW Legal certainty and predictability (2,64) Clarity and consistency of regulations (2,76) TAX SETTLEMENT Tax-related formalities (2,81) Level of fiscal encumbrance (3,13) 18
  • 20. WHAT CHANGED AS TIME PASSED Chapter 3
  • 21. KEY PROCESSES Transport, political stability and state support – those are the areas Poland has progressed in the most in recent years. The survey has been carried out in a similar form every year since 2007, which allowed us to track changes in foreign investors’ assessments of particular factors. Comparison between the latest results and data from eight years ago leads to a conclusion that the biggest improvement can be observed in the quality of Polish transport infrastructure. In 2007 it was one of the worst assessed factors (average rating of 1.6 points), and now it is closer to the average (3.3 points). Vast investments aiming to modernize and further develop infrastructure realized in recent years (after the Polish accession to the EU the public sector has been allocated between 60 and 80 billion zloty yearly for this purpose5 ) increase investment attractiveness and competitiveness of the Polish economy in a real way. Currently, the Polish transport network consists of 1,553 km of motorways and 1,496 km of expressways. Since 2007 the length of the former type of roads increased fivefold and of the latter – twice. Investors can see the effects of this improvement, as  evidenced in this year’s results of the survey.
  • 22. According to investors participating in this survey, over the last eight years Poland has also become a much more politically stable country. In 2007 this factor has been assessed at 2.2 points, now it is fourth best-ranked. This strong improvement is most likely a result of the fact that throughout the analysed period the government consisted of the same two political parties, forming a ruling coali- tion, that held a constant parliamentary majority. However, it appears that this political stability has a deeper dimension, i.e. it is not about the stability of the government and parliament composition alone, but it also includes institutional stability of the state, understood as maturity of public institutions or maturity of democratic standards and procedures, including property protection or investor protection. From this perspective, the recent changes on the political scene, primarily including the change in top positions in the country after presidential and parliamentary elections in 2015, should not have a negative impact on the assessment of political stability by foreign investors. Foreign investors can feel support provided by public administration significantly more than a few years ago. In 2007, this factor was rated at 2.6 points and is now by 0.7 points higher. This may be due to the implementation of government programs supporting foreign investors, activity of special economic zones and simplification of some administrative procedures pertaining to – for example – setting up a business via Internet or legal framework form for the construction sector. 2015 Change in years 2007-2015 Transport infrastructure 3,3 +1,7 Political stability 3,7 +1,5 Cooperation with central administration 3,3 +0,7 Utilities accessibility (electricity, sewage system, water, gas etc) 3,6 +0,6 Telecommunications infrastructure 3,8 +0,6 Level of fiscal encumbrance 3,1 +0,5 Easiness of setting up a business 3,2 +0,5 Quality of investment sites 3,6 +0,5 Clarity and consistency of tax regulations 2,5 +0,4 Clarity and consistency of public bid procedures 2,8 +0,4 10 factors with biggest positive change in assessment in years 2007-2015 21
  • 23. WE HAVE GRABBED OUR CHANCE In recent years Poland’s economy has gone a long way. Over the past decade (2005-2014) GDP of our country grew by 45 per cent in real terms, export by 102 per cent, and investments by 80 per cent, even though the international business environment was not very favourable. Thanks to this, Poland has definitely gained on attractiveness in the eyes of foreign investors. Economic development, combined with notable support from the European Union, has allowed for the strong growth of Polish public infrastructure, especially transport infrastructure. Consumption and investment of Polish companies has signifi- cantly increased, so currently Poland can boast about strong – even in comparison to European conditions – domestic demand. If we add to these facts political stability and growing institutional maturity of the Polish state, it is no wonder that Poland is now a more attractive place to bet on for foreign investments than it was a decade ago. Przemysław Polaczek Managing Partner, Grant Thornton 22
  • 24. FOREIGN DIRECT INVESTMENTS IN POLAND Chapter 4
  • 25. POLAND IN INVESTING ELITE Improving conditions of doing business in Poland are reflected in real indicators pertaining to the inflow of investment capital. In recent years Poland has become the leader in attracting foreign direct investments, not only in the region of Central and Eastern Europe, but also worldwide. The country moved up to the group of 20 largest recipients of FDI in the world. According to the UNCATD, in 2014 Poland scored an increase of capital inflow in the form of direct investments to the level of $13.9 billion, while at the same time the global flow of this type of investment decreased by 16 per cent.6 24
  • 26. Position in the ranking 1China 2 Hong Kong 3USA 4 Great Britain 5Singapore 6Brazil 7Canada 8Australia 9India 10 The Netherlands 11Chile 12Spain 13Indonesia 14Indonesia 15Switzerland 16Russia 17Finland 18Colombia 19France 20Poland 20 biggest recipients of FDI in the world in 2014 Value of FDI, billion USD Source:World Investment Report 2015, UNCTAD 129 103 92 72 68 62 54 52 34 30 23 23 23 23 22 21 19 16 15 14 25
  • 27. Position in the ranking 1 The Netherlands 2 Germany 3Luxembourg 4France 5Spain 6Italy 7Cyprus 8Austria 9USA 10 Great Britain 11Sweden 12Belgium 13Switzerland 14Denmark 15Portugal 16Ireland 17Finland 18Norway 19Japan 20 South Korea Scope of FDI in Poland at the end of 2014 (billion EUR). Source:World Investment Report 2015, UNCTAD 29,6 28,0 20,4 19,9 10,8 9,3 7,0 6,4 6,2 5,9 4,7 4,4 4,0 3,0 2,0 1,9 1,5 1,0 0,9 0,8 The majority of foreign investments in Poland comes from Western countries of The European Union, mainly from Germany, the Netherlands and Luxembourg. If we take into account the fact that the last two countries on this list are often used for formal reasons in order to establish companies interceding in foreign investments (i.e. special purpose vehicle), it can be assumed that Germany is definitely the principal source of FDI in Poland, which is consistent with the geographical struc- ture of Polish foreign trade, where Germany accounts for 25 per cent of all turnover. 26
  • 28. Inflow of FDI to Poland in 2014 – main investments and disinvestments Source: National Bank of Poland -43,3 -44,4 -63 -68,5 -72,5 -349,5 -610,7 -677,6 -858,9 -899,7 3814,3 3460,9 1180,5 1136,7 749,7 632,1 410,7 277,1 164,1 179,3 Position in the ranking 1Luxembourg 2 The Netherlands 3France 4Belgium 5Cyprus 6Germany 7Spain 8Ireland 9Italy 10Malta 10Gibraltar 9Singapore 8 Czech Republic 7Estonia 6Japan 5Switzerland 4USA 3 Great Britain 2 Sweden 1Austria 27
  • 29. In sectorial breakdown, the largest amount of financial obligation have referred to: • manufacturing 50.5 billion, • financial and insurance activities 39.7 billion, • wholesale and retail sales including repair of vehicles 23.1 billion, • activities related to real estate services 11.6 billion. According to the National Bank of Poland the in- flow of FDI to Poland amounted to 9.0 billion EUR in 2014 alone. The primary part of this amount consisted of reinvested profits, which amounted to EUR 6.0 billion. The remaining inflow of invest- ment came through purchase of shares of Polish companies by foreign entities (in the amount of EUR 1.7 billion) and other capital investments (EUR 1.3 billion). ACCORDINGTO PAIiIZ Poland enjoys unwavering interest from foreign investors. Latest trends indicate that times of big assembly plants in Poland are coming to an end. However, at the same time, service industry proj- ects are shining as a possible new Polish specialty. Investors’ expectations are also changing – interest in brownfield projects and BTS (build to suit) is still increasing. VOLKSVAGEN FACTORY IN WRZEŚNIA In 2014, The Polish Information and Foreign Investment Agency (PAIiIZ) suc- cessfully completed its record-breaking project: Volkswagen decided to locate it’s Crafter factory in Września. The investment is worth EUR 800 million and will provide 3,000 in-house workplaces. Production capacity of the new factory amounts to 100,000 cars a year. The man- ufacturing site will include a modern paint shop, a hall of coachwork construction and installation, as well as supplier park with logistics space. Completion of the investment is estimated at mid-2016. 28
  • 30. SUMMARY The survey regarding foreign investors’ opinion about the investment climate in Poland, conducted by PAIiIZ in cooperation with Grant Thornton and HSBC, pro- vides valuable information on conditions of doing businesses in Poland as perceived by foreign companies. The fact that investors appreciate the advantages of Poland as an investment destination, and notice positive changes certainly is something to be pleased about. However, this is still not a cause to get overly confident and rest on our laurels. While investors pointed at the strengths of our country, they also highlighted the areas that require improvement. The nature of these shortcomings require longer-term solutions and effects of any corrective actions will probably not be visible in the next edition of this study. Nevertheless, it is worth to make efforts targeted to meet expectations of foreign investors to sustain their interest in invest- ing in our country and increase Poland’s chances in competition for their attention with other countries. 29
  • 31. POLISH INFORMATION AND FOREIGN INVESTMENT AGENCY The Polish Information and Foreign Investment Agency has been helping investors for more than 20 years. Its mission is to increase Foreign Direct Investment (FDI) by encouraging international com- panies to invest in Poland. It guides investors through all the nec- essary administrative and legal procedures along the way to setting up their business in Poland. Agency offers investors: quick access to comprehensive information about the economic and legal envi- ronment, assistance in finding appropriate partners and investment locations and support at every phase of the investment process. The Agency promotes Polish goods and services abroad by organiz- ing conferences, visits for foreign journalists and investment trade missions to Poland and for Polish entrepreneurs around the world. ABOUTTHE SURVEY The report is based on a survey conducted among companies with foreign capital operating in Poland. The latest edition of the survey (from 2015) was carried out by the Polish Information and Foreign Investment Agency in cooperation with Grant Thornton, audit, advisory and outsourcing company and global bank HSBC between 30 September and 16 October 2015. 100 companies took part in the survey. 30
  • 32. HSBC BANK POLSKA HSBC Bank Polska SA is a part of the HSBC Group. HSBC Group operates through long-established businesses and an international network of around 6,100 offices in 72 countries and territories of Europe, Asia Pacific, Americas, the Middle East and Africa. With assets of USD 2,548 billion as of 30 September 2015, HSBC is one of the world’s largest banking and financial services 0rganizations. In Poland it focuses on providing services corporate and institu- tional customers as well as on Treasury operations. HSBC supports Polish firms in international expansion and foreign investors in starting and running their business in this country. GRANT THORNTON Grant Thornton is one of the world’s leading organizations of independent assurance, tax and advisory firms. These firms help dynamic organizations unlock their potential for growth by pro- viding meaningful, forward looking advice. Proactive teams, led by approachable partners in these firms, use insights, experience and instinct to understand complex issues for privately owned, pub- licly listed and public sector clients and help them to find solutions. More than 38,500 Grant Thornton people, in over 130 countries, are focused on making a difference to clients, colleagues and the communities in which we live and work. In Poland, we have been rendering our services to over 1,000 companies, among them 32 listed on the Warsaw Stock Exchange and to more than 50 firms out of the top 500 Polish enterprises. 31
  • 33. DISCLAIMER HSBC Bank Polska S.A. This document is issued by HSBC Bank Polska S.A. (‘HSBC’). HSBC is authorised and regulated by the Polish Financial Supervision Authority (‘PFSA’) and is a member of the HSBC Group of companies (‘HSBC Group’). HSBC has based this document on information obtained from sources it believes to be reliable but which have not been independently verified. Any charts and graphs included are from publicly available sources or proprietary data. No liability is accepted whatsoever for any direct, indirect or consequential loss arising from the use of this document. HSBC is under no obligation to keep current the information in this document. You are solely responsible for making your own independent appraisal of and inves- tigations into the products, financial instruments and transactions referred to in this document and you should not rely on any information in this document as constituting investment advice. Neither HSBC nor any of its affiliates are responsible for providing you with legal, tax or other specialist advice and you should make your own arrangements in respect of this accordingly. The issuance of and details contained in this document, which is not for public circulation, does not constitute an offer or solicita- tion for, or advice that you should enter into, the purchase or sale of any security, commodity or other financial instrument or master agreement, or any other contract, agreement or structure whatsoever. This document is intended for the use of clients who are professional clients or eligible counterparties only (as defined in the Financial Instruments Trading Act or relevant executive acts) and is not intended for retail clients. This document is intended to be distributed in its entirety. Reproduction of this doc- ument, in whole or in part, or disclosure of any of its contents, without prior consent of HSBC or any associate, is prohibited. Unless governing law permits otherwise, you must contact a HSBC Group member in your home jurisdiction if you wish to use HSBC Group services in effecting a transaction in any financial instrument mentioned in this document. Nothing herein excludes or restricts any duty or liability of HSBC to a customer under the Financial Instruments Trading Act or relevant executive acts. HSBC Bank Polska S.A., with its seat at Rondo ONZ 1, 00-124 Warsaw, Poland, registered in the District Court for the Capital City of Warsaw, XII Commercial Division of the National Court Register, under the KRS No. 0000030437, share capital (entirely paid) in the amount of 393 207 000,00 PLN, NIP 526-02-11-469 Member of HSBC Group Grant Thornton Frąckowiak Sp. z o.o. Sp. k. This publication has been prepared only as a guide. No responsibility can be accepted by us for loss occasioned to any person acting or refraining from acting as a result of any material in this publication. 32
  • 34. 1 Doing Business in Poland 2016, World Bank, http://www.doingbusiness.org/reports/global-reports/doing-business-2016 2 The waiting game, HSBC Global Research, Q4 2015 3 Public administration floods entrepreneurs with forms, Grant Thornton, http://grantthornton.pl/publikacja/urzedy-zasypuja-przedsiebiorcow-sterta-formularzy/ (available in Polish only) 4 VAT is the biggest nightmare of Polish taxpayer, Grant Thornton, http://grantthornton.pl/publikacja/vat-najwieksza-zmora-polskiego-podatnika/ (available in Polish only) 5 Eurostat 6 World Investment Report 2015, UNCTAD, http://unctad.org/en/PublicationsLibrary/wir2015_en.pdf 33
  • 35. Marcin Buliński Chief Specialist Economic Development Department Polish Information and Foreign Investment Agency +48 22 334 98 35 +48 692 197 011 marcin.bulinski@paiz.gov.pl Magdalena Ujda-Tarczyńska Communications Manager HSBC Bank Polska S.A. +48 22 354 06 44 +48 695 070 388 magdalena.ujda@hsbc.com Jacek Kowalczyk Marketing PR Director Grant Thornton +48 22 205 48 41 +48 505 024 168 jacek.kowalczyk@pl.gt.com