Presentation of the iPutt business concept that involves building and operating themed mini golf parks in Israel.

1. Uniquely Themed Miniature Golf Parks
April 2012
(Version H)
Private & Confidential

2. The Need
Our research shows that many Israeli
parents seek alternative, family-based
outdoor activities that:
Encourage family participation
Combine fun and education
Encourage social interaction
Stimulate physical activity

3. The iPutt Opportunity
iPutt plans to initiate a renaissance in the
family leisure market in Israel, with new quality
mini golf venues
Profits over first 5 years of NIS 4 M
ROI of 15% - per venue
First to market advantage
Generates immediate revenue
Multiple revenue streams
Model can be easily replicated

4. The Magic of the Theme
iPutt mini golf parks will incorporate exciting and attractive themes.
The theme for the 'flag-ship' park will be the Old Testament / Tanach
Play around the pyramids Face and defeat a giant
like Joseph in Egypt Goliath just like David
Putt between
two waterfalls Putt though the
and experience Garden of Eden
the Exodus
A ‘hole-in-one’ at And much, much
Jonah’s Whale wins you Hear and see all of more…
a free game Noah’s animals while
you putt over the Ark

5. The iPutt Concept – Family Fun

6. Market Potential
General public – children to grandparents
Schools
Companies – Corporate fun days and team
building activities
Local and international tourists
Year round activity
Not restricted by time of day
Attractive to all ages

7. Multiple Revenue Streams
General traffic
Birthday parties
Corporate fun days
School outings
Tournaments
Batting cages
Refreshments
Corporate sponsorship for themed holes
Merchandizing & Advertising

8. Competitive Advantages
No direct competition – first to market advantage
International standards and first class service
Unique concept combining fun & education
Enthusiastic support from municipal authorities
Roadmap - new sites planned nationwide
International tourist attraction
Experienced management team

9. Management Team
Daniella Crankshaw: Director and VP Marketing
• Consultant with vast marketing experience
• Business management experience
• Entertainment & high-tech exposure
Grant Crankshaw: CEO / Founder
• Entrepreneur and founder
• Extensive construction and business experience
Jonathan Flink: CTO / Founder
• Qualified Engineer
• Engineering and construction veteran with extensive project
experience & business operations

10. Go-To-Market Strategy
Direct to Consumer
Official opening – media, celebrities, officials
Printed media and radio advertising
Social networking marketing
Electronic marketing
Public relations
Collateral to tourist offices, hotels, etc.

11. Milestones Achieved to Date
Pilot site planned in Ra’anana
Ideal location at Ra'anana Park – entering tender process
High traffic area with access to main roads
Designs and Plans drawn
Other municipalities approached
Rehovot – Idea approved – land available
Ma'A lot – Well received
Eben Yehuda – Enthusiastic reception

12. Financial Projections – One Site
2013 2014 2015 2016 2017
Sales 4362 6022 6342 6690 7031
Operating Expenses 4943 4302 4534 4581 4727
Cash Flow – End of
-382 1453 1535 1779 1925
Year
Pre-tax Profits -580 1720 1807 2109 2303
All figures above expressed in thousands and NIS
Total Set-up costs = NIS 4 M
Business Projected Value (5 yr) = NIS 8 M
Construction / Set up Time = 8 -10 Months
Internal Rate of Return = 19%
ROI = 15%

13. Use of Investment Funds
NIS 4 M for the initial site
Capital will be utilized for:
Submission and approval of building plans (3 months)
Construction of pilot site - course and facilities (8 months)
Nationwide marketing and promotion campaign (4 months)
Carry over for first 3 months of activity (3 months)

14. iPutt –The Opportunity
Need –family based activity center providing
affordable activities that are fun & educational
Profitable - Generating profits after 4 years
ROI - Solid and attractive ROI
Competition - No direct competition; first to
market advantage
Team - Solid and experienced team
iPutt - a magical experience
for the whole family

15. Thank You
Grant Crankshaw Tel: +972-52-374-8996
E-mail: grantcrankshaw@gmail.com
iPutt can be found on Facebook and Linked-In