What is my "Brand"? Who am I? This bit of self reflection on who I am and what drives me provides a basis to understand the real "Graham McInnes" This is my Manifesto Statement of my core ethos.

1. The Spectrum of My Core Ethos

2. This is your life. You are in charge. Dare to choose excellence http://www.flickr.com/photos/bertreimer/

3. Passion & attitude are essential to success (at anything) http://www.flickr.com/photos/vaguelyartistic/

4. Success in a life without balance is meaningless. http://www.flickr.com/photos/irteza/

5. Value people that are powerful, professional, prosperous, fun loving and passionate about life. http://www.flickr.com/photos/19779889@N00/

6. Each minute of every day counts. Act accordingly. http://www.flickr.com/photos/lrargerich/2440950610/sizes/l/in/photostream/

7. Your primary goal should be to deliver “WOW!” http://www.flickr.com/photos/luisa/

8. The fundamental essence of WOW! is up to you to define. http://www.flickr.com/photos/baboon/

9. Anything can be transformed into a WOW! Experience. (Yes anything) http://www.flickr.com/photos/cowtools/

10. Everyone deserves WOW! http://www.flickr.com/photos/patries71/

11. Every WOW! moment has the power to transform lives. http://www.flickr.com/photos/morimori/

12. Authentic transformation may begin with the smallest of actions. http://www.flickr.com/photos/pulpolux/

13. “Value” is the sum total of your WOW!s (not just a lower price). http://www.flickr.com/photos/nanamomo/

14. Learn, apply, grow, share then repeat. http://www.flickr.com/photos/jeope/

15. Mistakes are opportunities to learn. Use them well. http://www.flickr.com/photos/deqalb/

16. Embrace and celebrate constant improvement. http://www.flickr.com/photos/aquino_paolo/

17. Assume nothing. Question everything (including this). http://www.flickr.com/photos/smartfat/

18. Never forget that customers are ever evolving. Today’s solutions may not work tomorrow. http://www.flickr.com/photos/selva/

19. If you have a tool, use it. If you need one, get it. (BTW, new tools are invented everyday) http://www.flickr.com/photos/lovestruck94/

20. If it seems easy, feel free to try harder. http://www.flickr.com/photos/grendelkhan/

21. There is no such thing as “They”, only “We” without your participation. http://www.flickr.com/photos/84888907@N00/

22. Every obstacle is an opportunity to find a new solution. http://www.flickr.com/photos/flod/

23. The opinions of others are never wrong, just a different perspective on the same subject. http://www.flickr.com/photos/davidaola/

24. What you “Know” may limit what you can dream. Once in a while, forget everything. http://www.flickr.com/photos/wapiti/

26. LinkedIn Profile- Click Here www.graham-mcinnes.com Inspired by Tom Peter’s WOW! Project