This document summarizes Apple News, a new app that will aggregate news content from publishers. It will be pre-installed on iOS 9 devices in English-speaking countries. Publishers can create branded channels using Apple's CMS or by submitting RSS feeds. A new Apple News Format will allow for rich, adaptive layouts. Publishers can monetize content through iAd, earning 100% of sales if they sell directly or 70% if Apple handles ads. Several issues for publishers are discussed, such as loss of control over content and restrictions to certain territories and devices. Other news aggregation platforms like Facebook Instant Articles and Google Play Newsstand are also briefly mentioned.

1. PPA Tech Talk
Apple News
What do we know about Apple News so far,
and what does it mean for publishers?
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2. Agenda
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• Run the Apple video
• State known facts
• Consider some issues these facts & rumours might bring
• Look at wider media stream developments
• Collate questions that remain unanswered
• Explore follow-up process

3. #TechTalks@pagelizard
Apple News app

4. The News app
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Pre installed on all iOS 9 devices
English only at launch - USA - UK - Aus
Brings together news, magazines and blog articles
Anybody can publish - with Apple approval
Free distribution of content
RSS feed at start
Apple news format later for styled adaptive content
Ads through RSS or iAD
Content available to all News users

5. “We’re working on bringing you a brand new format you
can use to create signature content for News. With
Apple News Format, you’ll be able to create
beautifully crafted layouts with custom typography,
rich photo galleries, videos, and animations. Author
once and News will optimize your content for all iOS
devices.”

6. Consumer experience
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Choose publisher channels and/or topics
For you view based on choices
Additional content based on Apple algorithms
Explore option with millions of topics
Toolbar sharing & bookmarking
Apple news format offers rich styling and interactivity
Video and animation enabled
Adaptive to all iOS 9 screen sizes

7. News publisher
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Apples CMS
Manage your RSS feeds
Create branded channels, sections and topics
Up to 25 sections per channel
Sections can take multiple feeds
Text based logo required

8. Apple news format
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New format
Author once and automatically format for all screens
Enables formated layouts
Allows style typography
Photo galleries, videos and animations

9. Advertising
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Monetise Apple news feeds through iAd
100% if publisher sells in articles or channels
70% if iAd sells for you
RSS ads are not monetised in Apple News format
Ads must conform to iAD specifications
iAd producer enables rich formats
iAd workbench enables Ad campaigns
Broad rage of AD types banners, video, native etc.

10. Rumours
Publishers will be able to promote subscriptions,
newsletters etc. to readers
Content may be curated by a human editor rather
than algorithms
Social won’t play a driving part in it –
could lose out to Flipboard here
Seamless integration with any existing
paywalls/subscriptions
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11. Issues to consider
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Loss of control over content
Deconstruction of magazine via articles
Security around publicly placed RSS feeds
New format exclusively for Apple devices
Privacy – Apple won’t release reader data
Human feed curating – skewed perspective
Territorial issues – only UK, USA, Aus
T&C row – emails to publishers indicates ‘opt-outs’
system with legal implications

12. Facebook’s
Instant Articles
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13. How it works
Similar ‘article’ breakdown to Apple News, but hosted in Facebook
rather than a separate app
Aim is to reduce article loading times for users in Newsfeed
Rollout only to certain groups in USA at the moment for beta testing
Opt-in basis for publishers
Same ad revenue proportions as Apple, but Facebook shares more
detailed ad analytics with publisher
Publishers can enhance existing content with HTML tags through FB
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14. Other media channels
Google Play Newsstand
• Google’s version of Apple Newsstand
• No major development announcements
Linkedin Pulse
• Articles published directly to site & curated in Pulse
• Users follow professional interests
• No major development announcements
Flipboard
• Popular article curation tool (100 million active users)
• Recently launched ‘compose’ for iOS where readers ask questions, comment, add
personal stories – Android rollout to follow
• Designed to be used with social media
• Rumours that it’ll be acquired by Twitter

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info@pagelizard.com
(+44) 0207 183 3690
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Questions to be considered
What questions remain unanswered?
How are we going to follow this up?

16. www.pagelizard.com
info@pagelizard.com
(+44) 0207 183 3690
@pagelizard
Thank you