Diane Young, MD of The Drum gives her predictions for the future of the publishing industy at Page Lizard's 10th birthday party.

5. "Earlier on today, apparently, a woman rang the BBC
and said she heard there was a hurricane on the way...
well, if you're watching, don't worry, there isn't!".
MICHAEL FISH

6. “The horse is here to stay but the
automobile is only a novelty – a fad.”
PRESIDENT OF THE MICHIGAN SAVINGS BANK ADVISING HENRY FORD’S LAWYER,
HORACE RACKHAM, NOT TO INVEST IN THE FORD MOTOR COMPANY. - 1903

7. “The cinema is little more than a fad. It’s canned
drama. What audiences really want to see is
flesh and blood on the stage.”
CHARLIE CHAPLIN - 1916

8. The wireless music box has no imaginable commercial
value. Who would pay for a message sent to no one in
particular?”
UNKNOWN - 1921

9. “Television won’t be able to hold on to any market it
captures after the first six months. People will soon
get tired of staring at a plywood box every night.”
DARRYL ZANUCK, 20TH CENTURY FOX - 1946

10. “Before man reaches the moon, your mail will be delivered
within hours from New York to Australia by guided missiles.
We stand on the threshold of rocket mail.”
ARTHUR SUMMERFIELD, U.S. POSTMASTER GENERAL - 1959

11. “Remote shopping, while entirely feasible, will flop.”
TIME MAGAZINE - 1966

12. “I predict the Internet will soon go spectacularly
supernova and in 1996 catastrophically collapse.”
ROBERT METCALFE, FOUNDER OF 3COM & INVENTOR OF ETHERNET - 1996

13. “There’s no chance that the iPhone is
going to get any significant market share.”
STEVE BALLMER, MICROSOFT CEO - 2007

15. Before we worry about
the future, where have
we come from?

17. 1984
First print magazine

19. 1984 1985
First print magazine
Awards Show

20. 1984 1985 1995
Awards Show
SubscriptionsFirst print magazine

21. 1984 1985 1995 1999
Awards Show
Subscriptions WebsiteFirst print magazine

22. 2003
Email and Data

23. 2003 2005
Email and Data
First revenue from website
- £690 for the year!

24. 2003 2005 2007
Email and Data
Consultancy &
online data
First revenue from website
- £690 for the year!

25. 2003 2007 2009
Email and Data
Consultancy &
online data
Peer to peer
networking & learning
2005
First revenue from website
- £690 for the year!

26. 2003 2007 2009 2012
Email and Data
Consultancy &
online data
Peer to peer
networking & learning
2005
First revenue from website
- £690 for the year!
Mobile website

27. 2003 2007 2009 2013
Email and Data
Consultancy &
online data
Peer to peer
networking & learning
Live events
2005
First revenue from website
- £690 for the year!
2012
Mobile website

28. 2003 2007 2009 2013
Email and Data
Consultancy &
online data
Peer to peer
networking & learning
Social channels
2005
First revenue from website
- £690 for the year!
2012
Mobile website
Live events

29. 2003 2007 2009 2013 2014
Email and Data
Consultancy &
online data
Peer to peer
networking & learning
Branded content agency, TV and
video, Youtube channel, Native
advertising. Internationalisation of site
Social channels
2005
First revenue from website
- £690 for the year!
2012
Mobile website
Live events

30. 2003 2007 2009 2013 2014 2015
Email and Data
Consultancy &
online data
Peer to peer
networking & learning
Branded content agency, TV and
video, Youtube channel, Native
advertising. Internationalisation of site
Social channels
Retargeting. Ad units. Multiple ad
networks. Video ads in-read
Mainstream TV. VR & 360 video
2005
First revenue from website
- £690 for the year!
2012
Mobile website
Live events

31. 2003 2007 2009 2013 2014 2015 2016
Email and Data
Consultancy &
online data
Peer to peer
networking & learning
Branded content agency, TV and
video, Youtube channel, Native
advertising. Internationalisation of site
Social channels
Retargeting. Ad units. Multiple ad
networks. Video ads in-read
Mainstream TV. VR & 360 video
On site player.
International
readership and ad
spaces. Hubs.
Podcasting. Off
platform sales.
Mobile app
2005
First revenue from website
- £690 for the year!
2012
Mobile website
Live events

32. 100%
54%
9%
46%
91%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
1985 2008 2015
Print Revenue Non-Print Revenue
Revenues not relating to print advertising

34. Strengths Opportunities
Weaknesses Threats

35. Editorial quality is prized

36. We have access
to multiple channels
to market

37. Excitement around
media owners

39. Used to being in
control but will have
to let customers string
their own stories together

41. Lack skill and speed to
identify the important
stuff – new software,
new uses for data

43. Built communities round
common interest

44. Partnerships

45. Multiple channels
to market

46. FB and other syndication
platforms might be wolves
in sheeps’ clothing

48. Brands will act as
their own multimedia

50. Growing body of
middlemen taking a slice
of publishers’ revenues

52. Everyone has access
to multiple channels
to market

53. Not one industry is
immune to change that is
about to dismantle everything

54. Adblockers

57. My 2025 thoughts

58. Learn. Unlearn. Relearn.

59. Print mag still here but a luxury

60. Not advertisers but partners

61. Not publishing but servicing needs of our community

62. Not publishers anymore – collaters
and sellers of audience and information

63. Unprecedented opportunities for internationalisation

64. Selling audience in many places

65. Content always has been and always will be king

66. But delivery will be queen

67. Platformless publishing

68. New channels of delivery will continue to come,
but most existing ones will still be there.

69. Face to face will be just as important as ever

70. What might the new channels be?

71. Bendy screens

72. Wearable tech
vs wearable tack

73. Beaming content into contact lenses,
maybe even into implants

74. VR won't require big headsets and our readers
will be able to immerse themselves in our content

75. And participate remotely via VR

76. Virtual awards shows with trophy being digitally printed

77. Delivering content based round habits but also predicting from
behaviours what to deliver - personalisation will be prince

79. As for print?

81. As for print? Still there but tech will allow
people to edit their own version together

82. My one prediction made with
100% confidence

83. Everything will still take the
web team twice as long as
they said and three times as
long as you thought they
needed

84. Tao:
There will be no summer without
winter, no ups without downs, no
growth without decay. Your ability to
thrive depends, in the end, on your
attitude to your life circumstances.