2. STAFF WITH US TODAY WHO WERE HIRED IN 2012
Emily Bushong | Mar Benjamin Mazur | Oct
Adam Codeus | Apr Jason Moore | Oct
Katie Rosello | Sept Christopher Caudell | Nov
Christina Lee | Sept Joshua Maynard | Nov
Elisse Mendez | Sept Christopher Petersen | Dec

3. SPECIAL GUESTS
Matthew Boisjolie Jacyln Yudkowsky
Donna Ferguson Martin Canale
Chris Pirrotta Guillermo Barbiero

4. We altered our strategy in 2011 and implemented it in 2012 to a greater success
Our strategic changes around product were:
To eliminate marginal Sideshow items
Focus on ‘titan’ pieces, or true winning bets
Order excess for inventory
Limit distributed items
Make a massive push with Hot Toys

5. We altered our strategy in 2011 and implemented it in 2012 to a greater success
Our strategic changes around operations were:
Open a warehouse in Hong Kong
Reorganize Creative Services (once again)
Move offices and remodel for efficiency and privacy
Make warehouse changes in personnel, inventory management, racking and archiving
Make additional programming changes for Order Processing and Customer Service efficiencies

6. BY THE NUMBERS... SALES
In the January - December (calendar year) we had amazing sales results
Sales via the WEB
- Up 30%
Sales to our WHOLESALE ACCOUNTS
- Up 39%
Sales to our INTERNATIONAL DISTRIBUTORS
- Up 56% (last year down 4%)
- 39 accounts shipping into 45+ countries around the world
2012’s overall gross sales:
- Up 35% over 2011
- Up 48% over 2010
- Up 55% over 2009

7. BY THE NUMBERS... SHIPPING
Our overall package volume was higher in 2012 than in 2011
We shipped 141,137 packages in 2012 (This was an 18% increase over 2011’s volume)
For 2012 we shipped an average of 563 packages per day
18% of all packages shipped went to international collectors
4th Quarter shipping...notice the momentum...
OCTOBER
- 540 packages per day
NOVEMBER
- 550 packages per day
DECEMBER
- 563 packages per day
- 12,700 packages for the month

8. BY THE NUMBERS... SHIPPING
Our overall package volume was higher in 2012 than in 2011
We shipped 141,137 packages in 2012 (This was an 18% increase over 2011’s volume)
For 2012 we shipped an average of 563 packages per day
18% of all packages shipped went to international collectors
JULY
- Was our busiest shipping month of the year
- 14,600 packages

9. BY THE NUMBERS... TOP SELLING SIDESHOW PRODUCT
5. Captain America Premium Format
4. Dutch Premium Format
3. Vampirella Premium Format
2. Joker Premium Format
1. Boba Fett Sixth Scale

10. BY DEPARTMENT... CUSTOMER SERVICE
Our team continues to lead the industry in customer service
We’ve made some subtle shifts with the group:
- Lottie as Inventory Coordinator
- Ashley moving to Returns
Live Customer Service Support tripled its volume in 2011
We’ve activated a soft launch of our “Personal Shopper” program
We’ve tasked this group with not only saving cancellations but upselling as well
2011 stats show that this group has generated approx. $165,000 in saved sales
via customers who:
- called to cancel
- called with product questions / declines / FlexPay
- called about un-advertised specials that they read on a forum post
- called in reference to a policy violation email that they received

11. BY DEPARTMENT... MULTIMEDIA
Creating a Studio Tour for Sideshow Experience

12. Each year we try to isolate a macro goal and focus on achieving it by marshaling the
creative and business talents of the group
2012 ANNUAL FOCUS
Our 2011 focus revolved around ANALYTICS & STRATEGY
Relating to:
- Vendors, Licensing, Shipping, Sales & Marketing, Technology Tools, Social Media

13. 2013 ANNUAL FOCUS
Our 2013 focus will be on
Relating to:
-

14. SUCCEEDING VIA AN EVOLVED STRATEGY
It’s always been critical that we recognize what we can and cannot control
What we can’t control, we certainly can’t ignore:
- The economy
- China partners
- Licensors
But what we can control is the strategy we operate the business by:
- The biggest shift in our corporate strategy took place in 2011
- It will play out in 2012 and beyond...

15. We’re aiming to make fewer products...
We’re asking that these products count for more by:
- Selling them more smartly
- Making an investment in some inventory
- Only making the products we believe make market sense
The Marco Mattiacci story:
“We always make less cars than the market demands”
“Volume is vanity...profit is sanity”

16. The Environment Marketing
- Personal office changes - Marissa’s support with Social Media
- Conference room changes - Target emails
- Pending lobby renovation - The evolution of our logo...and global brand
Operations | Brant Technology
- Team building with Kyle & Aimee - Creating processing efficiencies
- FlexPay
Product Sales - Newly received items
- The positive effects of NRDs - FlexPay calendar
- The ‘scrubbing’ of our website inventory

17. TAKING BETTER CARE OF YOURSELF
Monitor your diet
Exercise more
Don’t come to work sick
Monitor your lifestyle
- Get your rest
- Use your vacation time

18. BY $ SPENT
5. Andy Bergholtz
4. Jeff Dean
3. Anthony Mestas
2. Bernie Esquivel
1. Mike Tolentino

19. BY # OF ITEMS
5. Matt Bischof
4. Jared Chapman
3. Bernie Esquivel
2. Anthony Mestas
And the #1 Sideshow collector is...
1. Mike Tolentino

20. Maintain office courtesy with each other
2012 tax filings... make your appointment now
New Employee Handbook
No unauthorized tours
No Creative Services area tours

21. May 3
Lunch | Iron Man 3
June 14
Lunch | Man of Steel
July 12
Lunch | Pacific Rim

22. CAPRICORN AQUARIUS
DEC 22 - JAN 19 JAN 20 - FEB 18
Josh Maynard | Jan 2 Kevin Ellis | Jan 17
Chris Pirrotta | Jan 8 Natalie Olson | Jan 24
Kyle Morgan | Jan 14 Michael Norman | Jan 26

24. For 2012 we elected to use luchador wrestling as our theme...

25. Because the books are quite expensive, we were only able to
make one copy per employee
A big thanks to GAD and the photography ladies for putting a
beautiful book together

35. A few words of thanks...
Thank You!