2. Kroc’s Early Years
Grew up in Oak Park, Chicago
Was interested in sales and held many
lemonade stands
Worked as salesman for Lily Tulip Cup
Corporations
3. The MultiMixer
A machine capable of mixing 5 milkshakes at once
After discovering this invention, Kroc left Lily Tulip
Cup Corp. to sell
Kroc traveled all over the US selling this machine
He received and order of 8 from the McDonalds
brothers, and left for California to see why they
needed to mix 40 milkshakes
4. Meeting McDonalds Brothers
Kroc became interested in their use of
assembly lines to prepare fast food
Noted convince and partnered with brothers
Kroc envisioned many restaurants opening all
over the country
5. Ensuring Financial Success
Franchise Realty Corporation
– To ensure profit, Kroc owned/ leased the
land restaurants were built on
– Kroc & Harry Sonnenborne founded the
Franchise Realty Corporation
– The F.R.C. bought or leased land all
McDonalds were built on
– Restaurants then paid rent or percentage
of sales to Kroc
6. Locational Success
Kroc scouted in a small airplane to find
ideal locations
Factors considered:
– Ease of travel
– Close to homes
– Near other commerce
– Zoning laws
7. Convience
Kroc
changed fast food because he
made it convenient
– Drive through’s
– Meal in under 1 minute
– Easy to stop by in
your busy life
8. Quality
Food Quality
– Strived for the best possible food, given the
circumstances
– Banned soy in burgers
– Presentation: fries spilling out of cup, etc.
Management Quality
– Kroc employed manangers who are capable
leaders
– Created Hamburger University to teach managers
how to run McDonalds
– Determination, thorough, loyalty, education,
business experience, etc.
9. Summary
“Ray Kroc was not a creator. When Kroc came onto the scene
convenience food already existed in many forms, from local
diners to hot dog stands. But it was Kroc who had the cunning
ability to grasp all the complexities of the fast food concept and
deliver it in the best possible way”
Kroc took something that already
existed, and made it better.
10. Works Cited:
• Chandy, Anish. "Ray Kroc Biography." Buzzle. Ray Kroc Biography. Buzzle, 22
Apr. 2005. Web. 9 Feb. 2010. <http://www.buzzle.com/editorials/4-21-2005-
68865.asp>. Includes basic information and accomplishments.
• Pace, Eric. "Ray A. Kroc dies at 81; Built McDonald's Chain." New York Times. 15
Jan. 1984. Web. 8 Feb. 2010.
<http://www.nytimes.com/learning/general/onthisday/bday/1005.html>. Provides
history of his life and of McDonalds corporation. Also describes his character and
why he excelled.
• "Ray Kroc and the Fast Food Industry." Wiley::Home. Web. 10 Feb. 2010.
<http://www.wiley.com/legacy/products/subject/business/forbes/kroc.html>.
Includes his unique and history of McDonalds.
• "Ray Kroc." Entrepreneur. Web. 8 Feb. 2010.
<http://www.entrepreneur.com/growyourbusiness/radicalsandvisionaries/article19
7544.html>. History of life pertaining to the foundation of McDonalds.
