1. Lean Startup
Grace Ng
Designer Founder
Lean Startup Machine
@uxceo
Tuesday, February 4, 14

2. @uxceo
98%
Tuesday, February 4, 14

3. @uxceo
Tuesday, February 4, 14

4. @uxceo
Tuesday, February 4, 14

5. @uxceo
Tuesday, February 4, 14

6. @uxceo
$1.2 M
2 Years
Tuesday, February 4, 14

7. @uxceo
Tuesday, February 4, 14

8. @uxceo
Pivot!
Tuesday, February 4, 14

9. @uxceo
Textual search is limiting.
How can I search a visual query?
Tuesday, February 4, 14

10. @uxceo
Photo Q&A App
Tuesday, February 4, 14

11. @uxceo
Minimum Viable Product
- Small experiment that can prove the validity of your idea
- Tests your Riskiest Assumption
Tuesday, February 4, 14

12. @uxceo
Do people even have visual questions to post?
Riskiest Assumption: Have photo Qs to post.
Upload Photo
Ask Question
Tuesday, February 4, 14

13. @uxceo
What kind of bird is this? (Is it even a bird??)
Tuesday, February 4, 14

14. @uxceo
Will there be people who are able to answer
the photo questions that are posted?
Riskiest Assumption:
Someone can answer within given time.
Tuesday, February 4, 14

15. Visual Q&A
@uxceo
Tuesday, February 4, 14

16. @uxceo
Will this scale? Can this be replicated?
Tuesday, February 4, 14

17. @uxceo
Tuesday, February 4, 14

18. @uxceo
Tuesday, February 4, 14

19. @uxceo
Tuesday, February 4, 14

20. @uxceo
Tuesday, February 4, 14

21. @uxceo
Tuesday, February 4, 14

22. @uxceo
Tuesday, February 4, 14

23. @uxceo
I Don’t
Care...
Tuesday, February 4, 14

24. @uxceo
Tuesday, February 4, 14

25. @uxceo
$1 M
2 Years
Tuesday, February 4, 14

26. Customer psychology is the
gem of a successful startup
Tuesday, February 4, 14

27. “Customers don't care about your solution.
They care about their problems.”
- Dave McClure
Tuesday, February 4, 14

28. Need Finding...
@uxceo
Tuesday, February 4, 14

29. STEP 1:
Who is your customer?
Tuesday, February 4, 14

30. @uxceo
Tuesday, February 4, 14

31. @uxceo
STEP 2:
What is his/her problem?
Define Your Problem Hypothesis
Tuesday, February 4, 14

32. PROBLEM
• Must be specific to the person!
INCORRECT:
• “People are not recycling” is not a problem
someone has
CORRECT:
• “Forgets the day of the week for collection”
• “Confused how to sort plastics”
• Two similar but different problems
Tuesday, February 4, 14

33. @uxceo
SOLUTION
Do not define until the problem is
validated
Why? Because every problem
has multiple solutions
Tuesday, February 4, 14

34. @uxceo
STEP 3:
What do you test?
Plan your Experiment (MVP)
Tuesday, February 4, 14

35. @uxceo
What must we learn?
What are the Core Assumptions of
our business?
Prioritize: Which Assumption is
the Riskiest?
Tuesday, February 4, 14

36. What assumption
must we validate?
Crucial
Known
Unknown
Not Crucial
Tuesday, February 4, 14

37. @uxceo
What do we build to test?
1.Exploration -> reproduce problem
2.Pitch -> collect currency
3.Concierge -> deliver customer
expectation
(Methods increase in cost of testing)
Tuesday, February 4, 14

38. @uxceo
How do we measure result?
Decide on the weakest outcome
you will accept as validation
Called the Minimum Success
Criteria
Tuesday, February 4, 14

39. @uxceo
STEP 4?
Tuesday, February 4, 14

40. Get Out of the
Building!
And interview your customers!
Todd!
Tuesday, February 4, 14

41. @uxceo
STEP 5:
What did you learn?
Analyze Results
Tuesday, February 4, 14

42. @uxceo
What happened?
VALIDATED
Brainstorm and test next RA
(NOTE: if you validate with the wrong
customers, it is not validated)
INVALIDATED
Pivot the hypothesis
Tuesday, February 4, 14

43. Start here. Brainstorm with stickies, pull it over to the right to start your experiment.
Who is your customer?
Experiments
1
2
3
4
5
Time Limit: 5 Min
Customer
What is the problem? Phrase it from your customer’s perspective.
Time Limit: 5 Min
Problem
Time Limit: 5 Min
Solution
List the assumptions that must hold true, for your hypothesis to be true.
Time Limit: 10 Min
Riskiest
Assumption
Need help? Use these sentences to help construct your experiment.
To form a Customer/Problem Hypothesis:
To form a Problem/Solution Hypothesis:
I believe my customer has a
problem achieving this goal.
I believe this solution will result
in
.
Success
Criterion
GET OUT OF THE BUILDING!
To form your Assumptions:
hypothesis to be
true, assumption needs to
be true.
Determine how you will test it:
The least expensive way to
test my assumption is...
To identify your Riskiest Assumption:
The assumption with the least
amount of data, and core to the
viability of my hypothesis is...
Result &
Decision
Determine what success looks like:
I will run experiment with # of
customers and expect a strong
signal from # of customers.
Learning
Experiment Board
@uxceo
Tuesday, February 4, 14

44. New Way
@uxceo
Tuesday, February 4, 14

45. Founders
UX Help
@uxceo
Tuesday, February 4, 14

46. xperiment.
Experiments
Time Limit: 5 Min
Customer
1
Bootstrapped
startup
founders
Time Limit: 5 Min
Problem
Time Limit: 5 Min
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
GET OUT OF THE BUILDING!
mption:
Tuesday, February 4, 14
2
3
4
5

47. xperiment.
Experiments
1
Customer
Bootstrapped
startup
founders
Problem
Getting
UX
feedback
Time Limit: 5 Min
Time Limit: 5 Min
Time Limit: 5 Min
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
GET OUT OF THE BUILDING!
mption:
Tuesday, February 4, 14
2
3
4
5

48. xperiment.
Experiments
1
Customer
Bootstrapped
startup
founders
Problem
Getting
UX
feedback
Time Limit: 5 Min
Time Limit: 5 Min
Time Limit: 5 Min
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
GET OUT OF THE BUILDING!
mption:
Tuesday, February 4, 14
2
3
4
5

49. xperiment.
Experiments
1
Customer
Bootstrapped
startup
founders
Problem
Getting
UX
feedback
Time Limit: 5 Min
Time Limit: 5 Min
Time Limit: 5 Min
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
No
reliable
source
Success
Criterion
GET OUT OF THE BUILDING!
mption:
Tuesday, February 4, 14
2
3
4
5

50. xperiment.
Experiments
1
Customer
Bootstrapped
startup
founders
Problem
Getting
UX
feedback
Time Limit: 5 Min
Time Limit: 5 Min
Time Limit: 5 Min
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
No
reliable
source
Interview:
6/10
GET OUT OF THE BUILDING!
mption:
Tuesday, February 4, 14
2
3
4
5

51. Time Limit: 5 Min
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
No
reliable
source
Interview:
6/10
GET OUT OF THE BUILDING!
mption:
the least
core to the
hesis is...
Result &
Decision
like:
with # of
ct a strong
omers.
Learning
Tuesday, February 4, 14

52. Time Limit: 5 Min
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
No
reliable
source
Interview:
6/10
GET OUT OF THE BUILDING!
mption:
the least
core to the
hesis is...
Result &
Decision
like:
with # of
ct a strong
omers.
Learning
Tuesday, February 4, 14
9/12
Persevere

53. Time Limit: 5 Min
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
No
reliable
source
Interview:
6/10
GET OUT OF THE BUILDING!
mption:
the least
core to the
hesis is...
Result &
Decision
9/12
Persevere
Learning
Friends.
Classes.
Paid
UX designers
hourly for help
like:
with # of
ct a strong
omers.
Tuesday, February 4, 14

54. xperiment.
Experiments
1
2
Customer
Bootstrapped
startup
founders
Bootstrapped
startup
founders
Problem
Getting
UX
feedback
Getting
UX
feedback
Time Limit: 5 Min
Time Limit: 5 Min
Time Limit: 5 Min
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
No
reliable
source
Interview:
6/10
GET OUT OF THE BUILDING!
mption:
Tuesday, February 4, 14
3
4
5

55. xperiment.
Experiments
1
2
Customer
Bootstrapped
startup
founders
Bootstrapped
startup
founders
Problem
Getting
UX
feedback
Getting
UX
feedback
Time Limit: 5 Min
Time Limit: 5 Min
Time Limit: 5 Min
Virtual
UX
feedback
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
No
reliable
source
Interview:
6/10
GET OUT OF THE BUILDING!
mption:
Tuesday, February 4, 14
3
4
5

56. xperiment.
Experiments
1
2
Customer
Bootstrapped
startup
founders
Bootstrapped
startup
founders
Problem
Getting
UX
feedback
Getting
UX
feedback
Time Limit: 5 Min
Time Limit: 5 Min
Time Limit: 5 Min
Virtual
UX
feedback
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
No
reliable
source
Interview:
6/10
GET OUT OF THE BUILDING!
mption:
Tuesday, February 4, 14
Pay for
virtual UX
feedback
3
4
5

57. xperiment.
Experiments
1
2
Customer
Bootstrapped
startup
founders
Bootstrapped
startup
founders
Problem
Getting
UX
feedback
Getting
UX
feedback
Time Limit: 5 Min
Time Limit: 5 Min
Time Limit: 5 Min
Virtual
UX
feedback
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
No
reliable
source
Pay for
virtual UX
feedback
Interview:
6/10
Pitch:
8/10
GET OUT OF THE BUILDING!
mption:
Tuesday, February 4, 14
3
4
5

58. Landing Page
@uxceo
Tuesday, February 4, 14

59. Time Limit: 5 Min
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
No
reliable
source
Pay for
virtual UX
feedback
Interview:
6/10
Pitch:
8/10
GET OUT OF THE BUILDING!
mption:
the least
core to the
hesis is...
Result &
Decision
9/12
Persevere
Learning
Friends.
Classes.
Paid
UX designers
for help
like:
with # of
ct a strong
omers.
Tuesday, February 4, 14
10/10
Test
2nd side
of market

60. Time Limit: 5 Min
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
No
reliable
source
Pay for
virtual UX
feedback
Interview:
6/10
Pitch:
8/10
GET OUT OF THE BUILDING!
mption:
the least
core to the
hesis is...
Result &
Decision
9/12
Persevere
Learning
Friends.
Classes.
Paid
UX designers
for help
like:
with # of
ct a strong
omers.
Tuesday, February 4, 14
10/10
Test
2nd side
of market
Don’t mind
virtual at all.
Price is cheap

61. xperiment.
Experiments
1
2
Customer
Bootstrapped
startup
founders
Bootstrapped
startup
founders
Problem
Getting
UX
feedback
Getting
UX
feedback
Time Limit: 5 Min
Time Limit: 5 Min
Time Limit: 5 Min
Virtual
UX
feedback
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
No
reliable
source
Pay for
virtual UX
feedback
Interview:
6/10
Pitch:
8/10
GET OUT OF THE BUILDING!
mption:
Tuesday, February 4, 14
3
UX
Designers
4
5

62. xperiment.
Experiments
1
2
Customer
Bootstrapped
startup
founders
Bootstrapped
startup
founders
Problem
Getting
UX
feedback
Getting
UX
feedback
Time Limit: 5 Min
Time Limit: 5 Min
Time Limit: 5 Min
Virtual
UX
feedback
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
No
reliable
source
Pay for
virtual UX
feedback
Interview:
6/10
Pitch:
8/10
GET OUT OF THE BUILDING!
mption:
Tuesday, February 4, 14
3
UX
Designers
Getting
clients for
quick UX
consulting
4
5

63. xperiment.
Experiments
1
2
Customer
Bootstrapped
startup
founders
Bootstrapped
startup
founders
Problem
Getting
UX
feedback
Getting
UX
feedback
Getting
clients for
quick UX
consulting
Virtual
UX
feedback
Virtual
UX
feedback
Time Limit: 5 Min
Time Limit: 5 Min
Time Limit: 5 Min
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
No
reliable
source
Pay for
virtual UX
feedback
Interview:
6/10
Pitch:
8/10
GET OUT OF THE BUILDING!
mption:
Tuesday, February 4, 14
3
UX
Designers
4
5

64. xperiment.
Experiments
1
2
Customer
Bootstrapped
startup
founders
Bootstrapped
startup
founders
Problem
Getting
UX
feedback
Getting
UX
feedback
Getting
clients for
quick UX
consulting
Virtual
UX
feedback
Virtual
UX
feedback
No
reliable
source
Pay for
virtual UX
feedback
Will
consult
virtually
Interview:
6/10
Pitch:
8/10
Time Limit: 5 Min
Time Limit: 5 Min
Time Limit: 5 Min
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
GET OUT OF THE BUILDING!
mption:
Tuesday, February 4, 14
3
UX
Designers
4
5

65. xperiment.
Experiments
1
2
Customer
Bootstrapped
startup
founders
Bootstrapped
startup
founders
Problem
Getting
UX
feedback
Getting
UX
feedback
Getting
clients for
quick UX
consulting
Virtual
UX
feedback
Virtual
UX
feedback
No
reliable
source
Pay for
virtual UX
feedback
Will
consult
virtually
Interview:
6/10
Pitch:
8/10
Pitch:
8/10
Time Limit: 5 Min
Time Limit: 5 Min
Time Limit: 5 Min
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
GET OUT OF THE BUILDING!
mption:
Tuesday, February 4, 14
3
UX
Designers
4
5

66. Time Limit: 5 Min
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
No
reliable
source
Pay for
virtual UX
feedback
Will
consult
virtually
Interview:
6/10
Pitch:
8/10
Pitch:
8/10
10/10
Test
2nd side
of market
0/10
Pivot!
GET OUT OF THE BUILDING!
mption:
the least
core to the
hesis is...
Result &
Decision
9/12
Persevere
Learning
Friends.
Classes.
Paid
UX designers
for help
like:
with # of
ct a strong
omers.
Tuesday, February 4, 14
Don’t mind
virtual at all.
Price is cheap

67. Time Limit: 5 Min
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
No
reliable
source
Pay for
virtual UX
feedback
Will
consult
virtually
Interview:
6/10
Pitch:
8/10
Pitch:
8/10
10/10
Test
2nd side
of market
0/10
Pivot!
GET OUT OF THE BUILDING!
mption:
the least
core to the
hesis is...
Result &
Decision
9/12
Persevere
Learning
Friends.
Classes.
Paid
UX designers
for help
like:
with # of
ct a strong
omers.
Tuesday, February 4, 14
Don’t mind
virtual at all.
Price is cheap
No!
5 yrs exp.
Established

68. xperiment.
Experiments
1
2
Customer
Bootstrapped
startup
founders
Bootstrapped
startup
founders
Problem
Getting
UX
feedback
Getting
UX
feedback
Getting
clients for
quick UX
consulting
Virtual
UX
feedback
Virtual
UX
feedback
No
reliable
source
Pay for
virtual UX
feedback
Will
consult
virtually
Interview:
6/10
Pitch:
8/10
Pitch:
8/10
Time Limit: 5 Min
Time Limit: 5 Min
Time Limit: 5 Min
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
GET OUT OF THE BUILDING!
mption:
Tuesday, February 4, 14
3
UX
Designers
4
Recent
grad UX
designers
5

69. xperiment.
Experiments
1
2
Customer
Bootstrapped
startup
founders
Bootstrapped
startup
founders
Problem
Getting
UX
feedback
Getting
UX
feedback
Getting
clients for
quick UX
consulting
Virtual
UX
feedback
Virtual
UX
feedback
No
reliable
source
Pay for
virtual UX
feedback
Will
consult
virtually
Interview:
6/10
Pitch:
8/10
Pitch:
8/10
Time Limit: 5 Min
Time Limit: 5 Min
Time Limit: 5 Min
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
GET OUT OF THE BUILDING!
mption:
Tuesday, February 4, 14
3
UX
Designers
4
Recent
grad UX
designers
Getting
clients for
quick UX
consulting
5

70. xperiment.
Experiments
1
2
Customer
Bootstrapped
startup
founders
Bootstrapped
startup
founders
Problem
Getting
UX
feedback
Getting
UX
feedback
Getting
clients for
quick UX
consulting
Getting
clients for
quick UX
consulting
Virtual
UX
feedback
Virtual
UX
feedback
Virtual
UX
feedback
No
reliable
source
Pay for
virtual UX
feedback
Will
consult
virtually
Interview:
6/10
Pitch:
8/10
Pitch:
8/10
Time Limit: 5 Min
Time Limit: 5 Min
Time Limit: 5 Min
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
GET OUT OF THE BUILDING!
mption:
Tuesday, February 4, 14
3
UX
Designers
4
Recent
grad UX
designers
5

71. xperiment.
Experiments
1
2
Customer
Bootstrapped
startup
founders
Bootstrapped
startup
founders
Problem
Getting
UX
feedback
Getting
UX
feedback
Getting
clients for
quick UX
consulting
Getting
clients for
quick UX
consulting
Virtual
UX
feedback
Virtual
UX
feedback
Virtual
UX
feedback
No
reliable
source
Pay for
virtual UX
feedback
Will
consult
virtually
Give quick
online
feedback
Interview:
6/10
Pitch:
8/10
Pitch:
8/10
Time Limit: 5 Min
Time Limit: 5 Min
Time Limit: 5 Min
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
GET OUT OF THE BUILDING!
mption:
Tuesday, February 4, 14
3
UX
Designers
4
Recent
grad UX
designers
5

72. xperiment.
Experiments
1
2
Customer
Bootstrapped
startup
founders
Bootstrapped
startup
founders
Problem
Getting
UX
feedback
Getting
UX
feedback
Getting
clients for
quick UX
consulting
Getting
clients for
quick UX
consulting
Virtual
UX
feedback
Virtual
UX
feedback
Virtual
UX
feedback
No
reliable
source
Pay for
virtual UX
feedback
Will
consult
virtually
Give quick
online
feedback
Interview:
6/10
Pitch:
8/10
Pitch:
8/10
Pitch:
60%
Time Limit: 5 Min
Time Limit: 5 Min
Time Limit: 5 Min
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
GET OUT OF THE BUILDING!
mption:
Tuesday, February 4, 14
3
UX
Designers
4
Recent
grad UX
designers
5

73. Landing Page
@uxceo
Tuesday, February 4, 14

74. Time Limit: 5 Min
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
No
reliable
source
Pay for
virtual UX
feedback
Will
consult
virtually
Give quick
online
feedback
Interview:
6/10
Pitch:
8/10
Pitch:
8/10
Pitch:
60%
10/10
Test
2nd side
of market
0/10
Pivot!
37/184
emails
Persevere
GET OUT OF THE BUILDING!
mption:
the least
core to the
hesis is...
Result &
Decision
9/12
Persevere
Learning
Friends.
Classes.
Paid
UX designers
for help
like:
with # of
ct a strong
omers.
Tuesday, February 4, 14
Don’t mind
virtual at all.
Price is cheap
No!
5 yrs exp.
Established

75. No Backend
@uxceo
Tuesday, February 4, 14

76. Time Limit: 5 Min
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
No
reliable
source
Pay for
virtual UX
feedback
Will
consult
virtually
Give quick
online
feedback
Interview:
6/10
Pitch:
8/10
Pitch:
8/10
Pitch:
60%
10/10
Test
2nd side
of market
0/10
Pivot!
37/184
emails
Persevere
No!
5 yrs exp.
Established
Started
referring
friends
GET OUT OF THE BUILDING!
mption:
the least
core to the
hesis is...
Result &
Decision
9/12
Persevere
Learning
Friends.
Classes.
Paid
UX designers
for help
like:
with # of
ct a strong
omers.
Tuesday, February 4, 14
Don’t mind
virtual at all.
Price is cheap

77. xperiment.
Experiments
1
2
Customer
Bootstrapped
startup
founders
Bootstrapped
startup
founders
Problem
Getting
UX
feedback
Getting
UX
feedback
Time Limit: 5 Min
Time Limit: 5 Min
4
5
Recent
grad UX
designers
Bootstrapped
startup
founders
Getting
clients for
quick UX
consulting
Getting
clients for
quick UX
consulting
Getting
UX
feedback
Virtual
UX
feedback
Virtual
UX
feedback
Virtual
UX
feedback
Virtual
UX
feedback
No
reliable
source
Pay for
virtual UX
feedback
Will
consult
virtually
Give quick
online
feedback
Online
platform is
sufficient
Interview:
6/10
Pitch:
8/10
Pitch:
8/10
Pitch:
60%
Concierge:
60%
satisfied
Time Limit: 5 Min
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
GET OUT OF THE BUILDING!
mption:
Tuesday, February 4, 14
3
UX
Designers

78. No Backend
@uxceo
Tuesday, February 4, 14

79. Customer Submits Request
UX Designer gets
email and submits
feedback
Concierge
@uxceo
Tuesday, February 4, 14

80. Customer Submits Request
UX Designer gets
email and submits
feedback
Manually
@uxceo
Tuesday, February 4, 14

81. High Frequency
Low Pain
High Pain
Low Frequency
Focus
@uxceo
Tuesday, February 4, 14

82. Time Limit: 5 Min
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
No
reliable
source
Interview:
6/10
Pay for
virtual UX
feedback
Will
consult
virtually
Give quick
online
feedback
Online
platform is
sufficient
Pitch:
8/10
Pitch:
8/10
Pitch:
60%
Concierge:
60%
satisfied
10/10
Test
2nd side
of market
0/10
Pivot!
37/184
emails
Persevere
20%
Iterate
No!
5 yrs exp.
Established
Started
referring
friends
GET OUT OF THE BUILDING!
mption:
the least
core to the
hesis is...
Result &
Decision
9/12
Persevere
Learning
Friends.
Classes.
Paid
UX designers
for help
like:
with # of
ct a strong
omers.
Tuesday, February 4, 14
Don’t mind
virtual at all.
Price is cheap

83. Time Limit: 5 Min
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
No
reliable
source
Interview:
6/10
Pay for
virtual UX
feedback
Will
consult
virtually
Give quick
online
feedback
Online
platform is
sufficient
Pitch:
8/10
Pitch:
8/10
Pitch:
60%
Concierge:
60%
satisfied
10/10
Test
2nd side
of market
0/10
Pivot!
37/184
emails
Persevere
20%
Iterate
No!
5 yrs exp.
Established
Started
referring
friends
Wanted
more
functionality
GET OUT OF THE BUILDING!
mption:
the least
core to the
hesis is...
Result &
Decision
9/12
Persevere
Learning
Friends.
Classes.
Paid
UX designers
for help
like:
with # of
ct a strong
omers.
Tuesday, February 4, 14
Don’t mind
virtual at all.
Price is cheap

84. A visualization of the user journey
from their point of frustration
to using your product
and relief of their pain.
Storyboard
@uxceo
Tuesday, February 4, 14

85. Manually
@uxceo
Tuesday, February 4, 14

86. MVUX
@uxceo
Tuesday, February 4, 14

87. A quick visualization of an interface idea
Paper Prototype
@uxceo
Tuesday, February 4, 14

88. Paper Prototype
@uxceo
Tuesday, February 4, 14

89. User testing
@uxceo
Tuesday, February 4, 14

90. Experimentation
Prototype
Concierge
Pitch
Exploration
Idea
Tuesday, February 4, 14

91. Questions?
grace@leanstartupmachine.com
@uxceo
Tuesday, February 4, 14