How to Unlock a news via Twitter

1. Breaking the News Through Twitter.
After all, we love Social Media!
#AwesomeStuffWeDo
How a #tag that was more for employees went on to trend in Mumbai
on a weekend!!!

2. How it all started?
Gozoop Decided to have
alternate Saturdays off

3. Then came the Big Question –
How do we give it away?
Since Saturday Off was something
that people at Gozoop wanted
since a long time, we thought
let’s make people curious and
excite them before giving away
the BIG news!

4. We Decided to –
Use Facebook

5. And Twitter
#AwesomeStuffWeDo

6. And Then the Madness Begun

7. What exactly happened?

8. Others Who Tweeted

9. Total number of posts on the #tag
900+
Tweets @mentioning Gozoop
Original Tweets
432+
132 375
Retweets
Total reach
702,211
Timeline
deliveries
2,339,981

10. Source: http://hashtagbattle.com

11. And then, it happened!
It was trending till Sunday

12. Top Tweeps

13. The madness
elevated with
mouth watering
Amras For all!
And….And….

14. Takeaways
‘Twitter to unlock news’ turned out to be a crazy idea.
People were all charged up which translated to be a
perfect way to end the week.
We also realized a lot things that our guys cherish
while working. *the best part* :p
We never started the #tag to trend, initially the target
was 300 tweets which we then pushed to 500.
Overall a fun filled Saturday trending
#AwesomeStuffWeDo

15. Thank You  Keep Tweeting!