1. Increasing Followers, Fans, and Friends How can government content gain traction in social media? Updated: March 2009 Scott Burns CEO & co-Founder, GovDelivery, Inc. Blog: www.reachthepublic.com Personal Twitter: http://twitter.com/smburns Company Twitter: http:// twitter.com/govdelivery www.govdelivery.com

2. If a tree falls in a forest and no one is around to hear it, does it make a sound? -Unknown Philosopher

3. What is the secret weapon to building your base of users in Social Media? I have no idea. Do you? Let’s figure this out.

4. What’s the Opportunity? Monthly Use of Different Channels by Visitors to a Govt Agency [Example using made up numbers]

5. Not all participation is of equal value.

6. Can we agree that an engaged stakeholder is better than a passive stakeholder? Value of different online activities [Value per Activity: Made Up Based on My Opinion]

7. How can we help stakeholders find new channels?

8. “ Discuss This Email” Example

9. Email Driving Blog Traffic Source: www.problogger.net @problogger

10. EPA Example Engage Users with Question of Week “ What do you do to reduce or avoid overpackaging…?” Request comments 38 comments generated on this question alone!

11. Point Information Sharing: Stakeholders Post Email to Social Media Step 1: Stakeholder Receives Email from FDA Step 2: Stakeholder Finds Information of Interest, Clicks “Share This” and Selects “Facebook”

12. Point Information Sharing: Stakeholders Post Email to Social Media Step 3: Stakeholder makes Comment on Story Step 4: Information Posted to Social Media

13. Endless Possibilities for Using Channels Together

15. Ideas? Scott Burns CEO & co-Founder, GovDelivery, Inc. Blog: www.reachthepublic.com Personal Twitter: http://twitter.com/smburns Company Twitter: http:// twitter.com/govdelivery www.govdelivery.com