1. I Wanna Be Found Using SEO to Enhance Your Job Search

2. Goals of Today’s Presentation Outline how basic SEO strategies can enhance other job search activities Provide insight into how to optimize online presence in social media Make job search more productive Facilitate contact, interviews, and hiring by potential employers

4. Platform agnostic – will not focus on specific channels or blogging software

6. Goal : Optimize presence in search to establish professional expertise and provide relevant background information to potential recruiters and employers

7. Professional Target Keywords Non-profit Community Engagement Development Fundraising Social Media Outreach Strategy Project OR Program Personal Interest Keywords Comics OR Graphic Novels Popular Culture Doctor Who Sherlock Holmes Television Ideal Keyword List Goal: Increase frequency & presence of career/professional keywords while maintaining personal interest keywords

8. Optimizing Content - Blogs Created & Began Non-Profit Social Media/Civic Engagement Blog (http://www.metroshrink.com) Generated & Included Meta Tags for current blogs and other related content Modified overall content within both blogs to reflect SEO principles, e.g., Title reflecting contents of entry, inclusion of expertise-related keywords, tags Inventoried presence and frequency of use of personal social media channels

10. User names modified to reflect my own name

11. Google Plus – updates will show up in search resultsProfessional keywords generated from past activities, job descriptions , and professional/personal interests

13. Drafted “elevator speech”, branding statement, and other background information to use in professional description

14. Tracked status of job applications/interviews/other activities via Excel spreadsheet to determine efficacy

15. Researched potential contacts & employers via search engines and Linked In on keyword combinationsOptimizing online content is not a substitute for regular job search activities

17. Profiles with over 500 contacts placed higher in results

18. Linked In Skills (currently in beta) provides “tags” based on skill set and professional interests

19. Profile should provide framework for resume and not vice versa

20. Two resources for Linked In Optimization

21. Brenda Bernstein – Essay Expert (Madison, WI)

23. Chose to establish site on Blogger platform – Integration of widgets, ease of use, and can modify design internally

24. Provides one-stop shop for content

25. Social Media (including Friendfeed)

26. Various online mentions (Netsquared)

27. Links to unique content (Comic Related, Baker Street Blog, Job Stalker)

28. Contains Professional/Personal Meta Tags

31. Three – Comic & Pop Culture-related blogging/content

32. Two - Generic Profiles (e.g., MyLife.com)

33. Two – Pre-2000 Content (one in Top 10 results)

34. Communications Hub – Consistent Traffic

35. Boosts SEO through links

36. Provides Online “Portfolio” for employersSearch for “Gordon Dymowski” on Google on 08/13/11

37. Results – Tag Cloud Increased frequency of keywords related to professional efforts; potential to expand professional presence in search Generated using Google with Search Cloudlet Extension for Firefox on 08/13/11

40. August 2011 – Averaging 5 – 7 profile views/week

41. Out of seven profile views in one week:

42. Two were by professional recruiters, which led to one working arrangement

43. Three were seeking contacts in field, and two professional relationships established

45. 5:30 – 6:00 pm Networking