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SEO Job Search Strategies

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Gordon Dymowski
Gordon Dymowski

A revamp of another PPT presentation I've uploaded - this more recent version has some great follow up material (which is why I'm uploading it separately).

CareerBusinessTechnology
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I Wanna Be Found Using SEO to Enhance Your Job Search
Goals for Tonight's Presentation ,[object Object],[object Object],[object Object],[object Object]
About Tonight's Session ,[object Object],[object Object],[object Object],What This Presentation Won't Do
As A Professional ,[object Object],[object Object],[object Object],[object Object],[object Object],As A Blogger/Writer ,[object Object],[object Object],[object Object],[object Object],Background
Goal: Optimize presence in search to establish professional expertise and provide relevant background information to potential recruiters/employers
Professional Target Keywords Non-profit Community Engagement Development Fundraising OR “fund raising” Social Media Outreach Strategy Project OR Program Chicago OR 60629 Personal Interest Keywords Comics OR Graphic Novels Popular Culture Doctor Who Sherlock Holmes Television Ideal Keyword List Goal: Increase frequency & presence of career/professional keywords while maintaining personal interest keywords
Optimizing Content - Blogs ,[object Object],[object Object],[object Object],[object Object]
Optimizing Social Media Professional keywords generated from past activities, job descriptions , and professional/personal interests ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Optimizing Resume & Applications Optimizing online content is not a substitute for regular job search activities
Some Notes About Linked In ,[object Object],[object Object],[object Object]
More Notes About Linked In ,[object Object],[object Object],[object Object],[object Object],[object Object]
Bringing it All Together – Communications Hub ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keyword-Rich Intro Text with links to content Links to online content About.me Social Media Profile
Google Search Results – August 2010 Search for “Gordon Dymowski” on Google on 08/13/11 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Results – Tag Cloud Generated using Google with Search Cloudlet Extension for Firefox on 08/13/11 Increased frequency of keywords related to professional efforts; potential to expand professional presence in search
Results – Personal Job Search (August) ,[object Object],[object Object],[object Object]
Results – Linked In (August) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Interim: August 2011 – January 2012 ,[object Object],[object Object],[object Object],Question: Will this system sustain results over time with diminished job search activity?
Google Search Results – 01/18/2012 Search for “Gordon Dymowski” on Google on 08/13/11 ,[object Object],[object Object],[object Object],[object Object]
Google Tag Cloud – 1/18/2012 Generated using Google with Search Cloudlet Extension for Chrome
Results – Linked In/Interviews (Jan 2011) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Upcoming Events/Activities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contact Information Gordon Dymowski [email_address] (773) 809-4473 http://linkd.in/gordondym www.gordondymowski.com

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SEO Job Search Strategies

  • 1. I Wanna Be Found Using SEO to Enhance Your Job Search
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  • 5. Goal: Optimize presence in search to establish professional expertise and provide relevant background information to potential recruiters/employers
  • 6. Professional Target Keywords Non-profit Community Engagement Development Fundraising OR “fund raising” Social Media Outreach Strategy Project OR Program Chicago OR 60629 Personal Interest Keywords Comics OR Graphic Novels Popular Culture Doctor Who Sherlock Holmes Television Ideal Keyword List Goal: Increase frequency & presence of career/professional keywords while maintaining personal interest keywords
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  • 13. Keyword-Rich Intro Text with links to content Links to online content About.me Social Media Profile
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  • 24. Contact Information Gordon Dymowski [email_address] (773) 809-4473 http://linkd.in/gordondym www.gordondymowski.com