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Triad Internet MarketingTriad Internet Marketing
ReputationReputation
ManagementManagement
Clients Are Seeking YouClients Are Seeking You
 Local Clients Search:Local Clients Search:
 GoogleGoogle
 YahooYahoo
 YelpYelp
 FacebookFacebook
 ……and Moreand More
Do You Have A
Presence?
Clients Make NoiseClients Make Noise
 People look for reviews & socialPeople look for reviews & social
proofproof
 They find & create three types ofThey find & create three types of
info;info;
 Client reviewsClient reviews
 Content you controlContent you control
 Content youContent you don’tdon’t controlcontrol
We Think You’ll Agree | You Want To Control The
Message
It Only Takes OneIt Only Takes One
 Loud & Nasty ReviewsLoud & Nasty Reviews
 Leave a mark on reputationLeave a mark on reputation
 Are generally permanent fixturesAre generally permanent fixtures
 Internet archivedInternet archived
 Can be ‘pushed-down’Can be ‘pushed-down’
 Acts as a client deterrentActs as a client deterrent
 ‘‘Better safe than sorry’Better safe than sorry’
Over-Balancing ActOver-Balancing Act
 The Good Must Outweigh The BadThe Good Must Outweigh The Bad
 Way More Positive Info ThanWay More Positive Info Than
NegativeNegative
 Buyers know not everyone can beBuyers know not everyone can be
happyhappy
 Wide Coverage = Wider ReachWide Coverage = Wider Reach
 Consistent MessageConsistent Message
 Leverage Social ProofLeverage Social Proof
 Start & Join Discussions (BeStart & Join Discussions (Be
Proactive)Proactive)
Steps To GrowthSteps To Growth
 Understand & AdaptUnderstand & Adapt
 Identify Triggers & ProblemsIdentify Triggers & Problems
 Apply Stop-Gap MethodsApply Stop-Gap Methods
 Augment Online PropertiesAugment Online Properties
 Brand SitesBrand Sites
 Review SitesReview Sites
 Social MediaSocial Media
 Support Image CampaignsSupport Image Campaigns
 Enlist Preferred ClientsEnlist Preferred Clients
 Reward & IncentivizeReward & Incentivize
Review StewardshipReview Stewardship
 Compelling Fan Base To ‘Spread TheCompelling Fan Base To ‘Spread The
Word’Word’
 Promotions & SpecialsPromotions & Specials
 Request For Social ProofRequest For Social Proof
 Review Request Cards at Point-of-SaleReview Request Cards at Point-of-Sale
 Offline / Online Relationship RequestsOffline / Online Relationship Requests
 Social Media SeedsSocial Media Seeds
Local Traffic SourcingLocal Traffic Sourcing
• Fresh Eyes On Strategic PlanningFresh Eyes On Strategic Planning
• Bottom Line Affected By NewBottom Line Affected By New
ClientsClients
• Local Search Terms CaptureLocal Search Terms Capture
SeekersSeekers
• Monthly Keyword CostsMonthly Keyword Costs
• Vary by market, type, and nicheVary by market, type, and niche
• Custom programsCustom programs
Turn Key SolutionTurn Key Solution
 Position AnalyzedPosition Analyzed
 Stop Gap RecommendationsStop Gap Recommendations
 Custom Profile & Blog PortfolioCustom Profile & Blog Portfolio
 Unified MessagingUnified Messaging
 Offline Call To ActionOffline Call To Action
ResultsResults
 Meaningful EngagementMeaningful Engagement
 Relationships StrengthenedRelationships Strengthened
 Communications ImprovedCommunications Improved
 Local Reach IncreasedLocal Reach Increased
 New Clients Exposed To BrandNew Clients Exposed To Brand
 Existing Clients Encouraged (SpendExisting Clients Encouraged (Spend
More)More)
PricingPricing
 Simple Review SolutionSimple Review Solution $397$397
 Online DiscoveryOnline Discovery
 Immediate FixesImmediate Fixes
 Created & Updated ProfilesCreated & Updated Profiles
 FacebookFacebook
 TwitterTwitter
 YelpYelp
 LinkedINLinkedIN
 (Others As Needed)(Others As Needed)
 Blog Creation / Content RecommendationsBlog Creation / Content Recommendations
 Offline StrategyOffline Strategy
 MonitoringMonitoring
 ReportingReporting Most Programs Complete In 7 Business Days
PricingPricing
 Add On Services (monthly)Add On Services (monthly)

 Content CreationContent Creation $297$297
 Review Stewardship (printing not incld)Review Stewardship (printing not incld) $219 /mo$219 /mo
 Promo Site InstallPromo Site Install $99$99
 Email MarketingEmail Marketing $45 /msg$45 /msg
 Full Site DevelopmentFull Site Development $CALL$CALL
Questions? Call Now  (336) 310-9322
Next StepsNext Steps
 Let’s Get StartedLet’s Get Started
 We only need;We only need;
 URLs of existing social and review sitesURLs of existing social and review sites
 Your contact informationYour contact information
 Description of your businessDescription of your business
 Profile images / photos / logo artProfile images / photos / logo art
 A week to two weeksA week to two weeks
 DepositDeposit
ContactContact
Terry PowerTerry Power
Triad Internet MarketingTriad Internet Marketing
Greensboro, NCGreensboro, NC
(336) 310-9322(336) 310-9322
RepService@TriadInternetMarketing.comRepService@TriadInternetMarketing.com
TRIADINTERNETMARKETING.comTRIADINTERNETMARKETING.com

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Lawyer reputation management

  • 1. Triad Internet MarketingTriad Internet Marketing ReputationReputation ManagementManagement
  • 2. Clients Are Seeking YouClients Are Seeking You  Local Clients Search:Local Clients Search:  GoogleGoogle  YahooYahoo  YelpYelp  FacebookFacebook  ……and Moreand More Do You Have A Presence?
  • 3. Clients Make NoiseClients Make Noise  People look for reviews & socialPeople look for reviews & social proofproof  They find & create three types ofThey find & create three types of info;info;  Client reviewsClient reviews  Content you controlContent you control  Content youContent you don’tdon’t controlcontrol We Think You’ll Agree | You Want To Control The Message
  • 4. It Only Takes OneIt Only Takes One  Loud & Nasty ReviewsLoud & Nasty Reviews  Leave a mark on reputationLeave a mark on reputation  Are generally permanent fixturesAre generally permanent fixtures  Internet archivedInternet archived  Can be ‘pushed-down’Can be ‘pushed-down’  Acts as a client deterrentActs as a client deterrent  ‘‘Better safe than sorry’Better safe than sorry’
  • 5. Over-Balancing ActOver-Balancing Act  The Good Must Outweigh The BadThe Good Must Outweigh The Bad  Way More Positive Info ThanWay More Positive Info Than NegativeNegative  Buyers know not everyone can beBuyers know not everyone can be happyhappy  Wide Coverage = Wider ReachWide Coverage = Wider Reach  Consistent MessageConsistent Message  Leverage Social ProofLeverage Social Proof  Start & Join Discussions (BeStart & Join Discussions (Be Proactive)Proactive)
  • 6. Steps To GrowthSteps To Growth  Understand & AdaptUnderstand & Adapt  Identify Triggers & ProblemsIdentify Triggers & Problems  Apply Stop-Gap MethodsApply Stop-Gap Methods  Augment Online PropertiesAugment Online Properties  Brand SitesBrand Sites  Review SitesReview Sites  Social MediaSocial Media  Support Image CampaignsSupport Image Campaigns  Enlist Preferred ClientsEnlist Preferred Clients  Reward & IncentivizeReward & Incentivize
  • 7. Review StewardshipReview Stewardship  Compelling Fan Base To ‘Spread TheCompelling Fan Base To ‘Spread The Word’Word’  Promotions & SpecialsPromotions & Specials  Request For Social ProofRequest For Social Proof  Review Request Cards at Point-of-SaleReview Request Cards at Point-of-Sale  Offline / Online Relationship RequestsOffline / Online Relationship Requests  Social Media SeedsSocial Media Seeds
  • 8. Local Traffic SourcingLocal Traffic Sourcing • Fresh Eyes On Strategic PlanningFresh Eyes On Strategic Planning • Bottom Line Affected By NewBottom Line Affected By New ClientsClients • Local Search Terms CaptureLocal Search Terms Capture SeekersSeekers • Monthly Keyword CostsMonthly Keyword Costs • Vary by market, type, and nicheVary by market, type, and niche • Custom programsCustom programs
  • 9. Turn Key SolutionTurn Key Solution  Position AnalyzedPosition Analyzed  Stop Gap RecommendationsStop Gap Recommendations  Custom Profile & Blog PortfolioCustom Profile & Blog Portfolio  Unified MessagingUnified Messaging  Offline Call To ActionOffline Call To Action
  • 10. ResultsResults  Meaningful EngagementMeaningful Engagement  Relationships StrengthenedRelationships Strengthened  Communications ImprovedCommunications Improved  Local Reach IncreasedLocal Reach Increased  New Clients Exposed To BrandNew Clients Exposed To Brand  Existing Clients Encouraged (SpendExisting Clients Encouraged (Spend More)More)
  • 11. PricingPricing  Simple Review SolutionSimple Review Solution $397$397  Online DiscoveryOnline Discovery  Immediate FixesImmediate Fixes  Created & Updated ProfilesCreated & Updated Profiles  FacebookFacebook  TwitterTwitter  YelpYelp  LinkedINLinkedIN  (Others As Needed)(Others As Needed)  Blog Creation / Content RecommendationsBlog Creation / Content Recommendations  Offline StrategyOffline Strategy  MonitoringMonitoring  ReportingReporting Most Programs Complete In 7 Business Days
  • 12. PricingPricing  Add On Services (monthly)Add On Services (monthly)   Content CreationContent Creation $297$297  Review Stewardship (printing not incld)Review Stewardship (printing not incld) $219 /mo$219 /mo  Promo Site InstallPromo Site Install $99$99  Email MarketingEmail Marketing $45 /msg$45 /msg  Full Site DevelopmentFull Site Development $CALL$CALL Questions? Call Now  (336) 310-9322
  • 13. Next StepsNext Steps  Let’s Get StartedLet’s Get Started  We only need;We only need;  URLs of existing social and review sitesURLs of existing social and review sites  Your contact informationYour contact information  Description of your businessDescription of your business  Profile images / photos / logo artProfile images / photos / logo art  A week to two weeksA week to two weeks  DepositDeposit
  • 14. ContactContact Terry PowerTerry Power Triad Internet MarketingTriad Internet Marketing Greensboro, NCGreensboro, NC (336) 310-9322(336) 310-9322 RepService@TriadInternetMarketing.comRepService@TriadInternetMarketing.com TRIADINTERNETMARKETING.comTRIADINTERNETMARKETING.com