• Speichern
What's Going On With Readers Today
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

What's Going On With Readers Today

on

  • 121,307 Views

This presentation was presented by Goodreads CEO Otis Chandler at the 2013 Tools of Change conference in New York. It details how readers discovered, acquired, and read two specific titles -- Gillian ...

This presentation was presented by Goodreads CEO Otis Chandler at the 2013 Tools of Change conference in New York. It details how readers discovered, acquired, and read two specific titles -- Gillian Flynn's mega-bestseller Gone Girl, a hardcover book, and The Night Circus, by Erin Morgenstern, which is available in paperback.

Statistiken

Views

Gesamtviews
121,307
Views auf SlideShare
44,337
Views einbetten
76,970

Actions

Gefällt mir
58
Downloads
0
Kommentare
3

357 Einbettungen 76,970

http://www.goodreads.com 34192
http://bestsellerlabs.com 12767
http://www.mediabistro.com 4918
http://janefriedman.com 4233
http://publishingperspectives.com 1986
http://jwikert.typepad.com 1899
http://toc.oreilly.com 1724
http://www.cossa.ru 1564
http://ebook.itmedia.co.jp 1460
http://www.ritholtz.com 1304
http://www.the-digital-reader.com 1030
http://fr.slideshare.net 758
http://www.infodocket.com 750
http://ebookfriendly.com 725
http://leerenpantalla.com 725
http://stephenslighthouse.com 702
http://es.slideshare.net 700
http://www.actualitte.com 554
http://www.lesen.net 469
http://writerswin.com 435
http://www.nzselfpublishing.com 344
http://printready.blogspot.com 341
http://de.slideshare.net 337
http://www.scoop.it 267
http://pubspring.us 240
https://twitter.com 193
http://www.ebook2forum.com 169
http://somersault.posterous.com 153
http://feeds.feedburner.com 150
http://musingsandmarvels.com 149
http://www.google.com 134
http://cloud.feedly.com 133
http://localhost 130
http://t.ritholtz.com 125
http://lonewolflibrarian.wordpress.com 92
https://www.rebelmouse.com 66
http://www.editoriacrossmediale.it 54
http://printready.blogspot.co.uk 42
http://womanontheedgeofreality.com 41
http://printready.blogspot.co.il 37
http://thedigitalcomic.com 36
http://vanderwal.tumblr.com 33
http://hiatusphere.blogspot.com 32
http://translate.googleusercontent.com 31
https://www.google.fr 30
http://www.conseilsmarketing.com 28
http://printready.blogspot.ca 23
http://printready.blogspot.nl 22
http://www.twylah.com 20
http://blog.tradingstocksadvice.com 19
Mehr ...

Zugänglichkeit

Kategorien

Details hochladen

Uploaded via as Adobe PDF

Benutzerrechte

© Alle Rechte vorbehalten

Report content

Als unangemessen gemeldet Als unangemessen melden
Als unangemessen melden

Wählen Sie Ihren Grund, warum Sie diese Präsentation als unangemessen melden.

Löschen
  • Full Name Full Name Comment goes here.
    Sind Sie sicher, dass Sie...
    Ihre Nachricht erscheint hier
    Processing...
Kommentar posten
Kommentar bearbeiten

What's Going On With Readers Today Presentation Transcript

  • 1. What’s Going On With Readers Today?
  • 2. Open call to publishers: what would you likeus to ask Goodreads members? 2
  • 3. The Journey of a Reader
  • 4. A Tale of Two Books Published September 2011 Published May 2012 Paperback July 2012Surveyed 1,000 Goodreads Members Who Surveyed 1,000 Goodreads Members Who Read the Book in Dec 2012/Jan 2013 Read the Book in Dec 2012/Jan 2013
  • 5. Where Did You Hear About The Book?Friend’s Recommendation Media GoodreadsGoodreads Choice Awards Amazon Bookstore Library Facebook Book Club Blog Twitter 0 10 20 30 40 Gone Girl Night Circus Percent Note: multiple responses allowed
  • 6. Goodreads Choice Awards Goodreads(Users(Adding(Gone(Girl(by(Week(!20,000!!!18,000!!!16,000!!!14,000!!!12,000!!!10,000!! !8,000!! !6,000!! !4,000!! !2,000!! !"!!!! 1/7/12! 2/7/12! 3/7/12! 4/7/12! 5/7/12! 6/7/12! 7/7/12! 8/7/12! 9/7/12! 10/7/12! 11/7/12!12/7/12!
  • 7. What Convinced You To Read The Book? Trusted FriendEveryone Talking About It Book Club Goodreads - Reviews On “Best” Lists Sample Read Amazon ReviewsGoodreads Choice Awards Liked Author’s Books Book Blurb Cover 0 10 20 30 Percent Gone Girl Night Circus Note: only one answer allowed
  • 8. The Effect of Goodreads Reviews 163,500 Ratings 126,000 Ratings 34,200 Reviews 22,000 Reviews 58% 52% Goodreads reviews primary reason I bought/ helped convince me to buy the book
  • 9. Goodreads Reviews Work Harder For You Than Other ReviewsGoodreads Reviews on Reviews in Goodreads Newsfeed Goodreads Updates Shared on Twitter Goodreads members share 19 million books/month on Facebook
  • 10. What Convinced You To Read The Book? Trusted FriendEveryone Talking About It Book Club Goodreads - Reviews On “Best” Lists Sample Read Amazon ReviewsGoodreads Choice Awards Liked Author’s Books Book Blurb Cover 0 10 20 30 Percent Gone Girl Night Circus Note: only one answer allowed
  • 11. Sampling books is slightly more popular with bookstore buyersLook Through Book/ Bookstore Online Read Sample Buyers Buyers Always 25% 19% Often 19% 18% Usually 16% 17% Sometimes 30% 32% Never 10% 14%
  • 12. What Convinced You To Read The Book? Trusted FriendEveryone Talking About It Book Club Goodreads - Reviews On “Best” Lists Sample Read Amazon ReviewsGoodreads Choice Awards Liked Author’s Books Book Blurb Cover Gone Girl 0 Night Circus 10 20 30 Percent Note: only one answer allowed
  • 13. Where Did You Acquire The Book? Library 30% e-book Kindle Amazon Borrowed Nook B&N Store Gone Girl Night Circus B&N.com Gift Apple iBooks IndependentsCostco/Target/Walmart Audible Kobo Used Books Store 0 10 20 30 40 Percentage
  • 14. In what format did you read the book? PrintTotal E-Books Kindle Nook iTunes Kobo Other Audiobook 0 10 20 30 40 50 60 70 Gone Girl Night Circus
  • 15. Which Format Do You Prefer to Read? Print & E-Books 45% Print Only 23%Print, E-Books & Audiobooks 21% E-Books Only 9% Audiobooks Only 1% 0 10 20 30 40 50 Data from Goodreads Member Survey Dec 2012
  • 16. Now Looking at Results fromGeneral Goodreads Members Survey 1,500 US-Based Goodreads Members 83% Female / 17% Male (Usually 70% Female / 30% Male) 13 - 17 years: 5% 18 - 24 years: 11% 25 - 34 years: 28% 35 - 44 years: 24% 45 - 54 years: 16% 55+ years: 17%
  • 17. 37% of Cell Phone Owners Read E-Books on Them Commuting/Waiting Lunch break at work In bed Around homeOnly device for e-books 13% 0 20 40 60 80 Note: multiple responses allowed
  • 18. 86% of Tablet Owners Read E-Books on Them Commuting/Waiting Lunch break at work In bed Around homeOnly device for e-books 32% 0 20 40 60 80 Of members who got a new device this xmas, tablets beat e-ink 3.6:1 Note: multiple responses allowed
  • 19. 31% Highlight when reading e-books78% Highlight for own personal use21% Share them with others via social media22% Use them when writing a review9% Would share highlights but don’t know how/don’t have option Note: multiple responses allowed
  • 20. “Life takes us to unexpected places sometimes. The “There’s something disturbing about recalling a future is never set in stone, remember that.” warm memory and feeling utterly cold.” The Night Circus Gone Girl 1,152,000 Quotes Shared on Goodreads in January 2013 “The finest of pleasures are always the “Sleep is like a cat: It only comes to unexpected ones.” you if you ignore it.” The Night Circus Gone Girl
  • 21. 73% of E-Book Readers Shop Around for Best Price For an E-Book 29 27 19 14 11 Always Often Usually Sometimes Never% of E-Book Readers Who Shop Around for the Best Price
  • 22. If you read e-books, where do you get them from? % of Kindle e-book Apple iBooks 18% E-Book Readers Are readers who Nook 15% Experimenting With Platforms also read: Google Play Kobo Sony % of Nook e-book Kindle 37% readers who Apple iBooks also read: Google Play Kobo Sony % of Apple iBooks Kindle 65%e-book readers who Nook also read: Google Play Kobo Sony 0 10 20 30 40 50 60 70
  • 23. What Do You Want to Do When You Get to the End of a Book? 83% See what else the author has written 75% Find more books similar to what just read 69% Discuss the book with friends 35% Read other people’s reviews
  • 24. What Should I Read Next?Gone Girl Readers Read The Night Circus Readers These Books Next Read These Books Next
  • 25. Would Readers be Interested in Reading a Book in Serial Format Instead of Waiting Six Months for Complete Book? 49% say yes!Extremely Interested Very Interested InterestedSomewhat InterestedNot At All Interested 0 15 30 45 60 Percent Like Author Unknown Author
  • 26. Otis Y Chandler, CEOotis@goodreads.com goodreads.com/otis twitter.com/otown