This brief presentation details the many features of the Goodreads Author Program -- a free tool designed to help authors reach their target audience of passionate readers. There are currently more than 44,000 authors in the program.

1. Introducing the Goodreads Author Program

2. Goodreads Author Program
A free tool designed to help authors
reach their target audience–passionate readers.
44,000 Goodreads Authors including
bestsellers Nicholas Sparks, Paulo Coelho, Margaret Atwood,
Kathryn Stockett, and John Irving
Meg Cabot Jim Butcher Michael Connelly Lisa See

3. Features of the Author Program
A special profile complete with all of your books
The option to sync your blog to your Goodreads profile
An author dashboard with stats, widgets,
helpful links & more
Help readers discover your book with
giveaways, advertising, and excerpts
Meet readers in panel discussions & groups

4. Make your profile a destination for readers
Add your blog,
events & videos

5. Promote your books
Advance copy giveaways generate pre-release buzz
The average giveaway attracts about 825 entries. Many of those who
enter will add your book to their to-read list, win or lose.
Inexpensive ads provide a great boost
Giveaways with self-serve ads attract 56% more entries than
giveaways without ads.
Meet readers in groups and book clubs &
connect around a shared interest or passion
Goodreads features more than 20,000 book clubs and thousands of
other groups about nearly every subject imaginable.

6. Your goal should be to get reviews,
especially early in the life of your book.
Reviews help new readers discover your book
Each time a Goodreads member reviews a book or adds a book to their
shelves, their friends see that activity in their updates feed.
They help readers decide to read your book
When someone lands on your book page and sees no reviews, they are
less likely to add your book than if they see multiple reviews.
Goodreads reviews work harder for you
Goodreads syndicates reviews to ecommerce sites and library sites, as well as
USAToday.com. Many Goodreads members post their reviews to Facebook and Twitter.

7. Tips for a successful giveaway
Schedule your giveaway 3 months pre-publication
Give away 10-20 copies of your book
Run your giveaway for a month
Bonus Tip: Use the
Giveaway Widget to drive
interest in your giveaway

8. 30
24
Books Added Stats for
Books Added
18 Beautiful Ruins
12
6
0 Jan Feb Mar Apr May

9. Self-serve advertising reaches
just the right readers.
Target fans of a genre or of
similar authors
Add a call to action like
“Add to my shelf!”
Giveaways with ads attract
56% more entries than
giveaways without ads
If you have a budget of more than
For advertising best practices, click here. $5,000 to spend on your ads, please
contact our ad team directly.

10. Anatomy of a Bestseller
May 21:
Berkley buys Bared, touting
“2,500 reviews” on Goodreads
as a major reason, hits NY
Times Bestseller list
Apr 23:
Became top related book for
Fifty Shades of Grey
100
People who added book to their shelves
80
Mar 12:
Giveaway Began
60
40
to-read
20
reviews
0 Feb Mar Apr May

11. A panel discussion allows new readers to meet you.

12. Measure your success
Track how many people add your book and
mark it ‘to-read’

13. Ready to get started?
First, join the Author Program
To claim your author profile, sign into Goodreads, then search for
one of your books. Click on your name as it appears beneath the
title to view the author profile. Scroll down to the bottom of the page.
Click "Is this you?" to send a request to join the Author Program.
If you search for your book and don’t find it, it is not yet in the
Goodreads database. In which case, you’ll need to manually add it.
Now, how about trying a giveaway?
Click here to get the buzz going for your book!

14. Want more info?
See the Author Program how-to page for helpful
tips on running a great giveaway, interacting
with readers, and much more.
Or feel free to contact us.