1. On Nov. 19, 2006, Nintendo introduced a new kind of video game system. The Wii console
featured a unique interface and style of play. We worked with Nintendo to develop a strategy
that leveraged traditional PR tactics, word-of-mouth marketing and viral activities to build buzz
and advocacy for Wii. For the launch campaign alone the team placed more than 10 billion
impressions. Wii and its motion controls were widely embraced as the new order of video game
products and play.

2. Consumers have always responded with enthusiasm to Nintendo’s portable video game systems,
and we have been there every step of the way. From multiple varieties of the Game Boy brand to
the current Nintendo DS family of systems, we have worked with Nintendo to communicate the
on-the-go fun that its games provide. As the systems have evolved, so have their users.
Today people of all ages use Nintendo’s hand-helds to train their brains, cook recipes and
have fun together.

3. How do you turn what looks like an ordinary bathroom scale into a legitimate fitness tool and
the most innovative video game going? With a few key assets and simple, effective messages,
in the space of three months, Nintendo’s Wii Fit became a media darling, the fitness choice
for gamers and a craze for everyone from families to P.E. teachers. We placed Wii Fit features
in more 2,000 publications such as Newsweek and Shape, with impressions totaling
more than 2 billion.

4. We worked with Nintendo to transform Military Island in New York’s Times Square into an urban
oasis for a day, complete with game kiosks nestled in 50 tons of sand, a pool, lounge chairs and
fruity drinks. The visual spectacle attracted thousands of participants and was featured on
Good Morning America through a live remote broadcast. The campaign’s creative ideas produced
more than 1.6 billion media impressions and propelled the game to one of the most prominent
releases in Nintendo’s history.

5. We helped Nintendo launch the Pokémon phenomenon in the United States in 1998, and the
franchise is still going strong. To drive awareness for the launch of Pokémon Diamond and
Pokémon Pearl, we worked with Nintendo to develop a launch event that included a timely,
charitable Earth Day partnership, use of new media site Twitter.com and even an “appearance”
on the Today show. A record-setting 5,000 consumers attended the launch event, and the titles
have sold more than 5.7 million in the United States alone.