https://medium.com/@Gokulrangarajan/brainstorming-ux-design-strategies-with-toy-bricks-seriously-yes-2ad6fc27872b Brainstorming UX Design Strategies with Toy Bricks A great team is often humble and have the ability to listen to others, facilitating freedom to communicate each member’s thoughts and perspectives irrespective of hierarchies, which in turn would help build a great product. UX should not be a single designer or design team’s concern, but the complete development team needs the understanding of why, what & who they are developing this product for. Rather, nowadays UX is conceived and misinterpreted as a Tool driven deliverable or look and feel improvisations. Instead the entire team with all stakeholders on board should be involved in solving major UX problems. One such democratic design activity is UX-JAD sessions. In my opinion, this is a mandate in most companies, and as Designers I think it is high time we shed our ego and also let the development teams to break the myth about ‘Design Thinking’ and its ownership (of course, a designer with his Gyan on proven research facts would bring in more value to this session) any one with lateral mind can crack a good solution, why not the Programmers, testers, BA and QAs. Building UX for products should obviously be team activity A great team is often humble and have the ability to listen to others, facilitating freedom to communicate each member’s thoughts and perspectives irrespective of hierarchies, which in turn would help build a great product. UX should not be a single designer or design team’s concern, but the complete development team needs the understanding of why, what & who they are developing this product for. Rather, nowadays UX is conceived and misinterpreted as a Tool driven deliverable or look and feel improvisations. Instead the entire team with all stakeholders on board should be involved in solving major UX problems. One such democratic design activity is UX-JAD sessions. In my opinion, this is a mandate in most companies, and as Designers I think it is high time we shed our ego and also let the development teams to break the myth about ‘Design Thinking’ and its ownership (of course, a designer with his Gyan on proven research facts would bring in more value to this session) any one with lateral mind can crack a good solution, why not the Programmers, testers, BA and QAs.JAD sessions are believed to reduce the time for requirement gathering, freezing features as well considered as a most cost effective method; it also has advantages of getting instant feedback regarding feasibility of certain features or ideas from the stake holders. Most of all, there should be excitement among the team members in brainstorming new concepts, after all, design is a collaborative activity and getting more ideas with more logical thinkers on board mean a good solution.