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EGYPTIAN
          MARKETING
          S U M M I T


  PHILIP KOTLER
          The Father of Modern Marketing
       MARKETING 3.0




                  RAMON VULLINGS     PETER FISK




27-28 MAY 2012 INTERCONTINENTAL CITYSTARS



ORGANIZED BY
fresh marketing
    thinking starts here
The Egyptian Marketing Summit is THE place to generate the FRESH ideas
your brand needs to survive - especially in these turbulent times.

Join hundreds of other senior-level marketers for an oasis of fresh thinking
and inspiration across a wide range of exciting, timely, and relevant subjects
- including Innovation, Advertising, Communications Strategy, New Media,
Insights, Leadership, Creativity, Consumer/Customer Behavior, Trends, and
more.



benefits
   of attending
  Discover Marketing 3.0: Profitability, Returnability and Sustainability
  Learn the human side of Marketing 3.0
  Build sustainable vision to overcome your competitors
  Improve your capacity to deal with major business challenges and opportu-
  nities in turbulent times
  Take the lead to initiate innovative thinking and creative marketing
  Apply effective product differentiation and brand building
  Experience direct and sustainable results from the very beginning!



who
 should attend
This event is not only designed for commercial Heads of Marketing, Market-
ing Managers and Directors, but CEO’s, Managing Directors, General Manag-
ers, Consultants and Line Managers who hold a responsibility for the commu-
nications strategies of respective organisations. Marketing practitioners
from public spheres including universities, and government institutions will
also gain a huge sum of knowledge and practical tools from the speaker’s
new, yet unpublished ideas.
speaker’s bio                                                                                 R E G I S T E R
                                                                                              TODAY & SAVE

    & talking points                                                                          UP TO 1,500 EGP
                                                                                                VALID TILL 14 MAY 2012



A trio of world class marketing and innovation speakers, experts and best-selling authors give you an
unparalleled perspective on where marketing is, and where it’s headed



                     PHILIP                                    RAMON                                       PETER
                     KOTLER                                    VULLINGS                                    FISK


Philip Kotler is widely-acknowledged       Ramon Vullings is a skilled action-       Peter Fisk is an inspirational business
as the inventor of modern marketing        advisor & facilitator for innovation      author, consultant, entrepreneur, and
and the world’s foremost expert on         processes, a passionate international     bestselling author of Marketing
strategic marketing. His recent work       public speaker and author of the          Genius. He is described by Business
in evolving marketing strategy and         management book ‘Creativity Today’        Strategy Review as “one of the best
practice to take in the internet,          which provides insights and tools for     new business thinkers.”
globalisation, new marketing forms         a creative attitude, being enthusiastic
and technologies, from blogging to         about making ideas happen, new         He is founder and CEO of the Genius
viral marketing, places him at             business models and concept enrich-    Works, a CEO of The Chartered
Number 11 in the current Thinker’s         ment and increasing organisation’s     Institute of Marketing, MD of Brand
50, the list of the world’s top business   innovative capacity.                   Finance, partner of The Foundation,
thinkers.                                                                         and led the global marketing consult-
                                           Ramon is chairman of the European ing practice of PA Consulting Group
The American Marketing Association         Association for Creativity and Innova- and spent many years working with
described him as “the most influential     tion.                                  British Airways, Coca Cola, Marks &
marketer of all time.”                                                            Spencer, Microsoft, Virgin and
                                                                                  Vodafone.



MARKETING 3.0                              BUSINESS MODEL                            WINNING AS A 21st
                                           INNOVATION                                CENTURY MARKETER
 Management and marketing in                Why business model thinking is so          Finding the big opportunities for
 times of uncertainty and turbulence        important                                  growth in a time of change.
 Reasons why traditional marketing          The business models, that changing         Refocusing your purpose and priori-
 is becoming less and less effective        structures of markets and business.        ties in a downturn
 Re-inventing marketing in your             Understand the power of visual             Redefining value for clients and
 company                                    thinking                                   consumers
 Why do we need two marketing               Systematic approaches to Business          Recovering faster to prepare for the
 departments?                               Model Development                          new normal
 Marketing Management as an                 Exploring new ways of innovating           50 strategies for successful market-
 engine of growth                           your business model                        ing in a downturn
 Involving customers in the creative        Understanding new areas for                The 5 new imperatives for building
 process                                    business model improvement and             brands that inspire and engage
 Understanding the difference               innovation for your organisation           people
 between Marketing 1.0, 2.0, 3.0                                                       The 10 new tools for better market-
 How to persuade consumers to                                                          ing in a global, digital, social media
 "love" your brand in relation to                                                      world.
 competition
EXCLUSIVE DINNER

registration                                                                           WITH PHILIP KOTLER
                                                                                        Enjoy a private dinner with
                                                                                        the marketing legend,

     information                                                                        Philip Kotler exclusive for
                                                                                        the 1st 75 VIP participants



VIP Pass                                                           Current Price 4,495 EGP *
  Enhance your experience at the Event. Register for the VIP Pass and take advantage of the
  following exclusive amenities and private events throughout the two days
  Event Ticket                                                      Enhanced Networking Opportunities
  Premier Seating                                                   - Enjoy a private lunch exclusive for the event VIPs
  - Exclusive premier seating in the front rows of the ballroom     Event Certificate
  - Class Room Setup                                                - A wood palette VIP certificate signed by the speakers
  Free Book                                                         Original Price
  - Marketing 3.0, Philip Kotler                                    6,495 EGP
  Workbook                                                          Group Offer
  - Receive a copy of the event materials                           3+1= Four at the price of three
  Meals
  - Coffee breaks, refreshments and lunch are included


STANDARD Pass                                                      Current Price 2,495 EGP *
   Event Ticket                                                     Event Certificate
   Seating                                                          - Paper certificate signed by the speakers
   - Class Room Setup                                               Original Price
   Workbook                                                         3,995 EGP
   - Receive a copy of the event materials                          Group Offer
   Meals                                                            3+1= Four at the price of three
   - Coffee breaks, and refreshments are included

* This discounted price is valid for any registration before 13 May


EGYPTIAN                                                                              re-imagine
MARKETING                                                                           your marketing
S U M M I T                                                                              mindset

sponsorship
    opportunity
    Egyptian Marketing Summit is an excellent promo-              your key clients, network with high level decision-
    tional opportunity. By using this full two-day event          makers and demonstrate your business objec-
    as a communication platform, you are certain to               tives, please contact NEXUS Training Solutions on:
    get your message across to key marketing                      +2011 232 66 738, or alternatively email:
    decision-makers and business leaders.                         sponsorship@gotonexus.com.
    For more information on how your organisation can
    leverage this event to strengthen relationships with
NEXUS Training Solutions is a leading knowledge and skills provider with more than 12 years of experience for
the founders in the education and training industry. NEXUS is specialized in providing groundbreaking strategies
and proven technical expertise in both business functional areas and vertical markets – including management,
marketing, sales, leadership, finance and HR.

Founded mainly to serve the growing needs of the business executives using its research and thought leader-
ship capabilities to offer a diversified learning platforms including; conferences, seminars, open enrollment work-
shops, in company programs and trainings, and business publications




                                                             13 Abdelaziz Talaat Harb off Mohamed Elmekarif St.,
                                                             Suite 6, Nasr City, Cairo
                                                             T: +20 (0) 2 22728049
                                                             M: +20 (0) 11 232 66 737/8
                                                             E: info@gotonexus.com
                                                             W: www.gotonexus.com

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Egyptian Marketing Summit

  • 1. EGYPTIAN MARKETING S U M M I T PHILIP KOTLER The Father of Modern Marketing MARKETING 3.0 RAMON VULLINGS PETER FISK 27-28 MAY 2012 INTERCONTINENTAL CITYSTARS ORGANIZED BY
  • 2. fresh marketing thinking starts here The Egyptian Marketing Summit is THE place to generate the FRESH ideas your brand needs to survive - especially in these turbulent times. Join hundreds of other senior-level marketers for an oasis of fresh thinking and inspiration across a wide range of exciting, timely, and relevant subjects - including Innovation, Advertising, Communications Strategy, New Media, Insights, Leadership, Creativity, Consumer/Customer Behavior, Trends, and more. benefits of attending Discover Marketing 3.0: Profitability, Returnability and Sustainability Learn the human side of Marketing 3.0 Build sustainable vision to overcome your competitors Improve your capacity to deal with major business challenges and opportu- nities in turbulent times Take the lead to initiate innovative thinking and creative marketing Apply effective product differentiation and brand building Experience direct and sustainable results from the very beginning! who should attend This event is not only designed for commercial Heads of Marketing, Market- ing Managers and Directors, but CEO’s, Managing Directors, General Manag- ers, Consultants and Line Managers who hold a responsibility for the commu- nications strategies of respective organisations. Marketing practitioners from public spheres including universities, and government institutions will also gain a huge sum of knowledge and practical tools from the speaker’s new, yet unpublished ideas.
  • 3. speaker’s bio R E G I S T E R TODAY & SAVE & talking points UP TO 1,500 EGP VALID TILL 14 MAY 2012 A trio of world class marketing and innovation speakers, experts and best-selling authors give you an unparalleled perspective on where marketing is, and where it’s headed PHILIP RAMON PETER KOTLER VULLINGS FISK Philip Kotler is widely-acknowledged Ramon Vullings is a skilled action- Peter Fisk is an inspirational business as the inventor of modern marketing advisor & facilitator for innovation author, consultant, entrepreneur, and and the world’s foremost expert on processes, a passionate international bestselling author of Marketing strategic marketing. His recent work public speaker and author of the Genius. He is described by Business in evolving marketing strategy and management book ‘Creativity Today’ Strategy Review as “one of the best practice to take in the internet, which provides insights and tools for new business thinkers.” globalisation, new marketing forms a creative attitude, being enthusiastic and technologies, from blogging to about making ideas happen, new He is founder and CEO of the Genius viral marketing, places him at business models and concept enrich- Works, a CEO of The Chartered Number 11 in the current Thinker’s ment and increasing organisation’s Institute of Marketing, MD of Brand 50, the list of the world’s top business innovative capacity. Finance, partner of The Foundation, thinkers. and led the global marketing consult- Ramon is chairman of the European ing practice of PA Consulting Group The American Marketing Association Association for Creativity and Innova- and spent many years working with described him as “the most influential tion. British Airways, Coca Cola, Marks & marketer of all time.” Spencer, Microsoft, Virgin and Vodafone. MARKETING 3.0 BUSINESS MODEL WINNING AS A 21st INNOVATION CENTURY MARKETER Management and marketing in Why business model thinking is so Finding the big opportunities for times of uncertainty and turbulence important growth in a time of change. Reasons why traditional marketing The business models, that changing Refocusing your purpose and priori- is becoming less and less effective structures of markets and business. ties in a downturn Re-inventing marketing in your Understand the power of visual Redefining value for clients and company thinking consumers Why do we need two marketing Systematic approaches to Business Recovering faster to prepare for the departments? Model Development new normal Marketing Management as an Exploring new ways of innovating 50 strategies for successful market- engine of growth your business model ing in a downturn Involving customers in the creative Understanding new areas for The 5 new imperatives for building process business model improvement and brands that inspire and engage Understanding the difference innovation for your organisation people between Marketing 1.0, 2.0, 3.0 The 10 new tools for better market- How to persuade consumers to ing in a global, digital, social media "love" your brand in relation to world. competition
  • 4. EXCLUSIVE DINNER registration WITH PHILIP KOTLER Enjoy a private dinner with the marketing legend, information Philip Kotler exclusive for the 1st 75 VIP participants VIP Pass Current Price 4,495 EGP * Enhance your experience at the Event. Register for the VIP Pass and take advantage of the following exclusive amenities and private events throughout the two days Event Ticket Enhanced Networking Opportunities Premier Seating - Enjoy a private lunch exclusive for the event VIPs - Exclusive premier seating in the front rows of the ballroom Event Certificate - Class Room Setup - A wood palette VIP certificate signed by the speakers Free Book Original Price - Marketing 3.0, Philip Kotler 6,495 EGP Workbook Group Offer - Receive a copy of the event materials 3+1= Four at the price of three Meals - Coffee breaks, refreshments and lunch are included STANDARD Pass Current Price 2,495 EGP * Event Ticket Event Certificate Seating - Paper certificate signed by the speakers - Class Room Setup Original Price Workbook 3,995 EGP - Receive a copy of the event materials Group Offer Meals 3+1= Four at the price of three - Coffee breaks, and refreshments are included * This discounted price is valid for any registration before 13 May EGYPTIAN re-imagine MARKETING your marketing S U M M I T mindset sponsorship opportunity Egyptian Marketing Summit is an excellent promo- your key clients, network with high level decision- tional opportunity. By using this full two-day event makers and demonstrate your business objec- as a communication platform, you are certain to tives, please contact NEXUS Training Solutions on: get your message across to key marketing +2011 232 66 738, or alternatively email: decision-makers and business leaders. sponsorship@gotonexus.com. For more information on how your organisation can leverage this event to strengthen relationships with
  • 5. NEXUS Training Solutions is a leading knowledge and skills provider with more than 12 years of experience for the founders in the education and training industry. NEXUS is specialized in providing groundbreaking strategies and proven technical expertise in both business functional areas and vertical markets – including management, marketing, sales, leadership, finance and HR. Founded mainly to serve the growing needs of the business executives using its research and thought leader- ship capabilities to offer a diversified learning platforms including; conferences, seminars, open enrollment work- shops, in company programs and trainings, and business publications 13 Abdelaziz Talaat Harb off Mohamed Elmekarif St., Suite 6, Nasr City, Cairo T: +20 (0) 2 22728049 M: +20 (0) 11 232 66 737/8 E: info@gotonexus.com W: www.gotonexus.com