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Monday, June 18, 12
Art of Collaboration




              How Atlassian Makes
              Its Wiki Sticky
              Lessons in practical wiki husbandry


              John Rotenstein
              Business Intelligence Manager, Atlassian
              john.rotenstein@atlassian.com


Monday, June 18, 12
Art of Collaboration




Monday, June 18, 12
Monday, June 18, 12
John Rotenstein




Monday, June 18, 12
Monday, June 18, 12
Monday, June 18, 12
Monday, June 18, 12
Monday, June 18, 12
Monday, June 18, 12
Monday, June 18, 12
Monday, June 18, 12
Monday, June 18, 12
Wouldn’t it be great
                       if your wiki was
                        just as sticky?
Monday, June 18, 12
Monday, June 18, 12
Topics




Monday, June 18, 12
Topics




                      What is
                      ‘Sticky’

Monday, June 18, 12
Topics




                      What is    Why be
                      ‘Sticky’   ‘Sticky’

Monday, June 18, 12
Topics




                      What is    Why be     How to be
                      ‘Sticky’   ‘Sticky’    ‘Sticky’

Monday, June 18, 12
What is Sticky?

Monday, June 18, 12
What is Sticky?

Monday, June 18, 12
www.squidoo.com/quirky-shoes
                                             theanimatedwoman.com



Monday, June 18, 12
www.squidoo.com/quirky-shoes
                                             theanimatedwoman.com



Monday, June 18, 12
Monday, June 18, 12
Monday, June 18, 12
Monday, June 18, 12
g




                                       The Sticky Web Matrix

                                     Long




                          Length of visit



                                     Short




                                             Rarely                        Often
                                                      Frequency of visit           Based on data from Nielsen.com (Jan 2012)


    Monday, June 18, 12                                                                                                        Often
g




                                       The Sticky Web Matrix

                                     Long




                          Length of visit



                                     Short




                                             Rarely                        Often
                                                      Frequency of visit           Based on data from Nielsen.com (Jan 2012)


    Monday, June 18, 12                                                                                                        Often
g




                                       The Sticky Web Matrix

                                     Long




                          Length of visit



                                     Short




                                             Rarely                        Often
                                                      Frequency of visit           Based on data from Nielsen.com (Jan 2012)


    Monday, June 18, 12                                                                                                        Often
g




                                       The Sticky Web Matrix

                                     Long




                          Length of visit



                                     Short




                                             Rarely                        Often
                                                      Frequency of visit           Based on data from Nielsen.com (Jan 2012)


    Monday, June 18, 12                                                                                                        Often
g




                                       The Sticky Web Matrix

                                     Long




                          Length of visit



                                     Short




                                             Rarely                        Often
                                                      Frequency of visit           Based on data from Nielsen.com (Jan 2012)


    Monday, June 18, 12                                                                                                        Often
I’m no female
    robot,
 I’m an email
    robot!
Monday, June 18, 12
I’m no female
    robot,
 I’m an email
    robot!
Monday, June 18, 12
Monday, June 18, 12
g




                                       The Sticky Web Matrix

                                     Long




                          Length of visit



                                     Short




                                             Rarely                        Often
                                                      Frequency of visit           Based on data from Nielsen.com (Jan 2012)


    Monday, June 18, 12                                                                                                        Often
g




                                       The Sticky Web Matrix

                                     Long




                          Length of visit



                                     Short




                                             Rarely                        Often
                                                      Frequency of visit           Based on data from Nielsen.com (Jan 2012)


    Monday, June 18, 12                                                                                                        Often
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                                     Long




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                                     Short




                                             Rarely                        Often
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                                      Your Sticky Web Matrix

                                     Long




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                                     Short




                                             Rarely                        Often
                                                      Frequency of visit
    Monday, June 18, 12                                                            Often
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                                      Your Sticky Web Matrix

                                     Long




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                                     Short




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    Monday, June 18, 12                                                            Often
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                                      Your Sticky Web Matrix

                                     Long




                          Length of visit



                                     Short




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                                                      Frequency of visit
    Monday, June 18, 12                                                            Often
g




                                      Your Sticky Web Matrix

                                     Long




                          Length of visit



                                     Short




                                             Rarely                        Often
                                                      Frequency of visit
    Monday, June 18, 12                                                            Often
g




                                      Your Sticky Web Matrix

                                     Long




                          Length of visit



                                     Short




                                             Rarely                        Often
                                                      Frequency of visit
    Monday, June 18, 12                                                            Often
g




                                      Your Sticky Web Matrix

                                     Long




                          Length of visit



                                     Short




                                             Rarely                        Often
                                                      Frequency of visit
    Monday, June 18, 12                                                            Often
g




                                      Your Sticky Web Matrix

                                     Long




                          Length of visit



                                     Short




                                             Rarely                        Often
                                                      Frequency of visit
    Monday, June 18, 12                                                            Often
g




                                      Your Sticky Web Matrix
                                                                                     How
                                                                                    sticky
                                     Long




                          Length of visit                                          is your
                                                                                    wiki?
                                     Short




                                             Rarely                        Often
                                                      Frequency of visit
    Monday, June 18, 12                                                                      Often
Monday, June 18, 12
Why be Sticky?

Monday, June 18, 12
Why be Sticky?

Monday, June 18, 12
Reasons for having a wiki...
            • HR Manuals
            • Project Management
            • Software Development
            • Process Documentation
            • Knowledge Management
            • Asset Tracking

Monday, June 18, 12
Reasons for having a wiki...
            • HR Manuals
                                      • Complete projects faster
            • Project Management
                                      • Avoid duplicated work
            • Software Development
                                      • Share knowledge
            • Process Documentation
                                      • Collaborate on work
            • Knowledge Management
                                      • Find the right information
            • Asset Tracking            when you need it

Monday, June 18, 12
Monday, June 18, 12
Monday, June 18, 12
Can you state the purpose
                            of your wiki?

Monday, June 18, 12
Atlassian’s corporate wiki:
                 To provide current and future staff with easy access
                 to Atlassian’s confidential corporate knowledge and
                  to enable interaction amongst Atlassians worldwide.


Monday, June 18, 12
Atlassian’s corporate wiki:
                 To provide current and future staff with easy access
                 to Atlassian’s confidential corporate knowledge and
                  to enable interaction amongst Atlassians worldwide.


Monday, June 18, 12
Atlassian’s corporate wiki:
                 To provide current and future staff with easy access
                 to Atlassian’s confidential corporate knowledge and
                  to enable interaction amongst Atlassians worldwide.


Monday, June 18, 12
Atlassian’s corporate wiki:
                 To provide current and future staff with easy access
                 to Atlassian’s confidential corporate knowledge and
                  to enable interaction amongst Atlassians worldwide.


Monday, June 18, 12
Measurable goals
                      ✓ First place to look for corporate information
                      ✓ Default place to store internal company information
                      ✓ Access daily
                      ✓ Participate weekly (comment, share)
                      ✓ Create content monthly

Monday, June 18, 12
How to be Sticky

Monday, June 18, 12
How to be Sticky

Monday, June 18, 12
Comfort Ideas
                      Everyday Affairs
                      Creating Content
                      Finding Stuff Fast
                      Notifications
                      Measurement
Monday, June 18, 12
Monday, June 18, 12
Give your wiki a friendly name




Monday, June 18, 12
Give your wiki a friendly name




                      ‘Extranet’
                        (‘EAC’)
Monday, June 18, 12
Give your wiki a friendly name


                                   ‘Zyntranet’

                      ‘Extranet’
                        (‘EAC’)
Monday, June 18, 12
Give your wiki a friendly name


                                   ‘Zyntranet’

                      ‘Extranet’
                        (‘EAC’)                  ‘Marvin’
Monday, June 18, 12
Give your wiki a friendly name




Monday, June 18, 12
Give your wiki a friendly name




Monday, June 18, 12
Give your wiki a friendly name




Monday, June 18, 12
Monday, June 18, 12
Brand your wiki




Monday, June 18, 12
Brand your wiki




Monday, June 18, 12
Brand your wiki




Monday, June 18, 12
Brand your wiki




Monday, June 18, 12
Monday, June 18, 12
Monday, June 18, 12
Comfort Ideas
                      Everyday Affairs
                      Creating Content
                      Finding Stuff Fast
                      Notifications
                      Measurement
Monday, June 18, 12
Monday, June 18, 12
Start at the top!




Monday, June 18, 12
Start at the top!



   W hich emails
   can yo u mo ve
    to the w iki?

Monday, June 18, 12
Monday, June 18, 12
Monday, June 18, 12
Monday, June 18, 12
Monday, June 18, 12
Monday, June 18, 12
Comfort Ideas
                      Everyday Affairs
                      Creating Content
                      Finding Stuff Fast
                      Notifications
                      Measurement
Monday, June 18, 12
Management
              Project




Monday, June 18, 12
Meeting Minutes




Monday, June 18, 12
Meeting Minutes
                                                                      results
                             ✓ Use a go od title for improved search
                             ✓ Use labe ls an d the ContentByLabel macro
                                                                  y them
                             ✓@  mention attendees to auto -notif
                                                                 people
                             ✓ ‘Share’ the page w ith interested




Monday, June 18, 12
Documentation




Monday, June 18, 12
✓ Great for process documentation
                  Documentation
                                  ✓ Include screen shots
                                  ✓ Link to other resources




Monday, June 18, 12
ffeathers.wordpress.com


Monday, June 18, 12
Monday, June 18, 12
Handy Tools
                             +




Monday, June 18, 12
Handy Tools




Monday, June 18, 12
Handy Tools




Monday, June 18, 12
Handy Tools




                Head
                 Beer
Monday, June 18, 12
Handy Tools




Monday, June 18, 12
Handy Tools




Monday, June 18, 12
Handy Tools




Monday, June 18, 12
Comfort Ideas
                      Everyday Affairs
                      Creating Content
                      Finding Stuff Fast
                      Notifications
                      Measurement
Monday, June 18, 12
Monday, June 18, 12
Browser Search Bar
                      ‣ Manage Search Engines
                      ‣ Edit Keyword

                      ‣ Settings, Manage Search Engines
                      ‣ URL: yourwiki.com/dosearchsite.action?queryString=%s


                      ‣ Install ‘glims’ or ‘KeySearch’ extension
                                                                        Instructions:
                      ‣ Edit registry settings (see instructions)      bit.ly/go-words

Monday, June 18, 12
Monday, June 18, 12
Google Apps “Short Links”




Monday, June 18, 12
Comfort Ideas
                      Everyday Affairs
                      Creating Content
                      Finding Stuff Fast
                      Notifications
                      Measurement
Monday, June 18, 12
Comfort Ideas
                      Everyday Affairs
                      Creating Content
                      Finding Stuff Fast
                      Notifications
                      Measurement
Monday, June 18, 12
Comfort Ideas
                      Everyday Affairs
                      Creating Content
                      Finding Stuff Fast
                      Notifications
                      Measurement
Monday, June 18, 12
Monday, June 18, 12
Facebook emails - which is better?
                                                                                                Hi Denise,                                                           Sign in to Facebook
                                                                                                You haven’t been back to Facebook recently. There are a few things   and start connecting
                                                                                                that have been happening while you were gone.
         Hi Denise,                                                                                                                                                    Update
                                                                         Sign in to Facebook
         You haven’t been back to Facebook recently. You have received   and start connecting
         notifications while you were gone.
                                                                           Update
               12 photo tags

         Thanks,
         The Facebook Team


           To login to Facebook, follow the link below:
           http://www.facebook.com/in/?home.php&mid=3e9524G1G2bf7k



                                                                                                Thanks,
                                                                                                The Facebook Team


                                      Just one link                                             To login to Facebook, follow the link below:
                                                                                                http://www.facebook.com/in/?home.php&mid=3e9524G1G2bf7k




                                                                                                        Lots of information
               Hadoop2010: Large-Scale Analytics at Facebook

Monday, June 18, 12
Monday, June 18, 12
Monday, June 18, 12
Automated Notifications




Monday, June 18, 12
Monday, June 18, 12
@mentions (like Twitter!)




      v4.2
Monday, June 18, 12
Monday, June 18, 12
Monday, June 18, 12
Like




Monday, June 18, 12
Popular Content

                       ✓ On Dashboard
                       ✓ Many comments
                       ✓ Many ‘Likes’
                       ✓ Personalized

                                    v4.2
Monday, June 18, 12
Recommended
               Content
              ✓ Defaults to Weekly
              ✓ Can set to Daily
              ✓ Likes & Comments
              ✓ Personalized
      v4.2
Monday, June 18, 12
Monday, June 18, 12
Share pages with a personal note




                                ✓ Mailing lists, too!
Monday, June 18, 12
Monday, June 18, 12
Personal Task List
                        Likes

                      Mention
                                    Comment



                       Share
                                    Aggregate
                        JIRA



      v4.3
Monday, June 18, 12
Comfort Ideas
                      Everyday Affairs
                      Creating Content
                      Finding Stuff Fast
                      Notifications
                      Measurement
Monday, June 18, 12
Gathering Statistics




                                      marketplace.atlassian.com


Monday, June 18, 12
Self-Query the System with SQL




Monday, June 18, 12
Reward
                      participation!




Monday, June 18, 12
marketplace.atlassian.com

Monday, June 18, 12
Now it’s your turn!



Monday, June 18, 12
Now it’s your turn!



Monday, June 18, 12
Set measurable goals

                      Measure today’s stickiness

                         Implement ideas

                            Measure again
Monday, June 18, 12
youtube.com/user/neilbromhall
Monday, June 18, 12
Thank you!
        May all your wikis be sticky!
Monday, June 18, 12

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