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Art of Collaboration




    How Atlassian Makes
    Its Wiki Sticky
    Lessons in practical wiki husbandry


    John Rotenstein
    Business Intelligence Manager, Atlassian
    john.rotenstein@atlassian.com
John Rotenstein
Wouldn’t it be great
 if your wiki was
  just as sticky?
Topics




 What is    Why be     How to be
 ‘Sticky’   ‘Sticky’    ‘Sticky’
What is Sticky?
www.squidoo.com/quirky-shoes
                               theanimatedwoman.com
g




                 The Sticky Web Matrix

               Long




    Length of visit



               Short




                       Rarely                        Often
                                Frequency of visit           Based on data from Nielsen.com (Jan 2012)
I’m no female
    robot,
 I’m an email
    robot!
g




                 The Sticky Web Matrix

               Long




    Length of visit



               Short




                       Rarely                        Often
                                Frequency of visit           Based on data from Nielsen.com (Jan 2012)
g




                Your Sticky Web Matrix

               Long




    Length of visit



               Short




                       Rarely                        Often
                                Frequency of visit
g




                Your Sticky Web Matrix

               Long




    Length of visit



               Short




                       Rarely                        Often
                                Frequency of visit
g




                Your Sticky Web Matrix

               Long




    Length of visit



               Short




                       Rarely                        Often
                                Frequency of visit
g




                Your Sticky Web Matrix

               Long




    Length of visit



               Short




                       Rarely                        Often
                                Frequency of visit
g




                Your Sticky Web Matrix
                                                               How
                                                              sticky
               Long




    Length of visit                                          is your
                                                              wiki?
               Short




                       Rarely                        Often
                                Frequency of visit
Why be Sticky?
Reasons for having a wiki...
• HR Manuals
                          • Complete projects faster
• Project Management
                          • Avoid duplicated work
• Software Development
                          • Share knowledge
• Process Documentation
                          • Collaborate on work
• Knowledge Management
                          • Find the right information
• Asset Tracking            when you need it
Can you state the purpose
      of your wiki?
Atlassian’s corporate wiki:
To provide current and future staff with easy access
to Atlassian’s confidential corporate knowledge and
 to enable interaction amongst Atlassians worldwide.
Measurable goals
 ✓ First place to look for corporate information
 ✓ Default place to store internal company information
 ✓ Access daily
 ✓ Participate weekly (comment, share)
 ✓ Create content monthly
How to be Sticky
Comfort Ideas
Everyday Affairs
Creating Content
Finding Stuff Fast
Notifications
Measurement
Give your wiki a friendly name


              ‘Zyntranet’

 ‘Extranet’
   (‘EAC’)                       ‘Marvin’
Give your wiki a friendly name
Brand your wiki
Brand your wiki
Comfort Ideas
Everyday Affairs
Creating Content
Finding Stuff Fast
Notifications
Measurement
Start at the top!



W hich emails
can yo u mo ve
 to the w iki?
Comfort Ideas
Everyday Affairs
Creating Content
Finding Stuff Fast
Notifications
Measurement
Project
Management
Meeting Minutes
                                                           results
                  ✓ Use a go od title for improved search
                  ✓ Use labe ls an d the ContentByLabel macro
                                                       y them
                  ✓@  mention attendees to auto -notif
                                                      people
                  ✓ ‘Share’ the page w ith interested
✓ Great for process documentation
Documentation
                ✓ Include screen shots
                ✓ Link to other resources
ffeathers.wordpress.com
Handy Tools
              +
Handy Tools




Head
 Beer
Handy Tools
Comfort Ideas
Everyday Affairs
Creating Content
Finding Stuff Fast
Notifications
Measurement
Browser Search Bar
   ‣ Manage Search Engines
   ‣ Edit Keyword

   ‣ Settings, Manage Search Engines
   ‣ URL: yourwiki.com/dosearchsite.action?queryString=%s


   ‣ Install ‘glims’ or ‘KeySearch’ extension
                                                     Instructions:
   ‣ Edit registry settings (see instructions)      bit.ly/go-words
Google Apps “Short Links”
Comfort Ideas
Everyday Affairs
Creating Content
Finding Stuff Fast
Notifications
Measurement
Facebook emails - which is better?
                                                                                       Hi Denise,                                                           Sign in to Facebook
                                                                                       You haven’t been back to Facebook recently. There are a few things   and start connecting
                                                                                       that have been happening while you were gone.
Hi Denise,                                                                                                                                                    Update
                                                                Sign in to Facebook
You haven’t been back to Facebook recently. You have received   and start connecting
notifications while you were gone.
                                                                  Update
     12 photo tags

Thanks,
The Facebook Team


 To login to Facebook, follow the link below:
 http://www.facebook.com/in/?home.php&mid=3e9524G1G2bf7k



                                                                                       Thanks,
                                                                                       The Facebook Team


                             Just one link                                             To login to Facebook, follow the link below:
                                                                                       http://www.facebook.com/in/?home.php&mid=3e9524G1G2bf7k




                                                                                               Lots of information
     Hadoop2010: Large-Scale Analytics at Facebook
Automated Notifications
@mentions (like Twitter!)




v4.2
Like
Popular Content

 ✓ On Dashboard
 ✓ Many comments
 ✓ Many ‘Likes’
 ✓ Personalized

              v4.2
Recommended
       Content
   ✓ Defaults to Weekly
   ✓ Can set to Daily
   ✓ Likes & Comments
   ✓ Personalized
v4.2
Share pages with a personal note




                 ✓ Mailing lists, too!
Personal Task List
            Likes

          Mention
                            Comment



           Share
                            Aggregate
            JIRA



v4.3
Comfort Ideas
Everyday Affairs
Creating Content
Finding Stuff Fast
Notifications
Measurement
Gathering Statistics




                       marketplace.atlassian.com
Self-Query the System with SQL
Reward
participation!
marketplace.atlassian.com
Now it’s your turn!
Set measurable goals

   Measure today’s stickiness

      Implement ideas

         Measure again
youtube.com/user/neilbromhall
Thank you!
May all your wikis be sticky!

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