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OMG! How do I set up an AUG?
(Atlassian User Group)

Anthony Pelosi
San Francisco Bay Area AUG Leader

                                    2
Anthony Pelosi
• SF Bay Area AUG Leader
  since 2010
• User & Evangelist
  since 2005
• apelosi@alum.mit.edu


                           3
What is an AUG?
• By Users, for Users, with Atlassian Support
• Partner Sponsorship (venues, presenters, $)
• Regionalized (city, country, etc.)
• On-going User Group Meetings (3+ per year)
 • Networking, Presentations, Focus Groups, Atlassian Employees

• Great Resource for Potential & Existing Customers
                                                                  4
Why become an AUG Leader?
        Top 10 List




                            5
Why become an AUG Leader?
        Top 10 List
• 10. Increased odds of being introduced to an alien
  requesting, “Take me to your leader.”




                                                       5
Why become an AUG Leader?
        Top 10 List
• 10. Increased odds of being introduced to an alien
  requesting, “Take me to your leader.”
• 9. Solicit votes for feature requests and bugs you’ve
  submitted to Atlassian.




                                                          5
Why become an AUG Leader?
        Top 10 List
• 10. Increased odds of being introduced to an alien
  requesting, “Take me to your leader.”
• 9. Solicit votes for feature requests and bugs you’ve
  submitted to Atlassian.
 • https://jira.atlassian.com/browse/JRA-17183



                                                          5
Why become an AUG Leader?
        Top 10 List
• 10. Increased odds of being introduced to an alien
  requesting, “Take me to your leader.”
• 9. Solicit votes for feature requests and bugs you’ve
  submitted to Atlassian.
 • https://jira.atlassian.com/browse/JRA-17183

• 8. Opportunity to work with Atlassian's Community
  Manager, the insatiable Brittany Walker.                5
Why become an AUG Leader?
        Top 10 List




                            6
Why become an AUG Leader?
        Top 10 List
• 7. Practice overcoming stage fright by picturing the
  audience naked at AUG meetings.




                                                         6
Why become an AUG Leader?
        Top 10 List
• 7. Practice overcoming stage fright by picturing the
  audience naked at AUG meetings.
• 6. Guaranteed venue for the Summit presentation you
  submitted that missed the cut.




                                                         6
Why become an AUG Leader?
        Top 10 List
• 7. Practice overcoming stage fright by picturing the
  audience naked at AUG meetings.
• 6. Guaranteed venue for the Summit presentation you
  submitted that missed the cut.
• 5. You choose the nerdy AUG meeting intro such as,
  "Atlassian Users of <RegionName> Unite!"

                                                         6
Why become an AUG Leader?
        Top 10 List




                            7
Why become an AUG Leader?
        Top 10 List
• 4. Benefits galore:




                            7
Why become an AUG Leader?
         Top 10 List
  • 4. Benefits galore:
                                                           fa st
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  w a       food/drink bu                           t br                 ws
s                              dget              mi         Sum            let
                                                                               ter
                                           s um                   mit
                            gue                            Atla       &
                                st b                            sCa
AUG leader shirt                     log                 disc        mp
                                                              oun
                            e                  ty &                ts
                      Fo rc
                                     mm   uni
                  s k           e co          en ses                     / SEs
             r Ta           fre
                                      ket lic           1-on-   1 time w
        U se                  Bitb
                                   uc                                                7
Why become an AUG Leader?
        Top 10 List




                            8
Why become an AUG Leader?
        Top 10 List
• 3. If attending an AUG meeting doesn't get you out of
  work early, running one surely will.




                                                          8
Why become an AUG Leader?
        Top 10 List
• 3. If attending an AUG meeting doesn't get you out of
  work early, running one surely will.
• 2. An experience of a lifetime filled with networking
  opportunities, fulfilling relationships, and unlimited
  possibilities. Honestly!



                                                           8
Why become an AUG Leader?
        Top 10 List
• 3. If attending an AUG meeting doesn't get you out of
  work early, running one surely will.
• 2. An experience of a lifetime filled with networking
  opportunities, fulfilling relationships, and unlimited
  possibilities. Honestly!
• 1. You choose the beer and food!

                                                           8
Getting Started
• http://confluence.atlassian.com/display/AUG/
 • AUGs by Region       • Start a New AUG

 • AUG Calendar         • Tips for Setting up Your AUG Page

 • Sponsor an AUG       • Benefits & Resources

 • AUG News             • events@atlassian.com


                                                              9
Communication
• Master AUG FB Group
 • http://atlss.in/AUGhome

 • News, Updates, Calendar

• Local AUG FB Groups
 • Events (Promote, RSVPs)

 • Discussions (Stay Involved!)
                                  10
 • Post Slides, Photos, Videos
FAQ
• Q: Is travel required?
 A: Just local venues
• Q: How does the $ work?
 A: You pay & submit form
• Q: How do I promote?
 A: Atlassian help, FB group   11
Tips
• Leverage Partners
• Solicit Presentations Often
• Address Needs of Both
  Admins and Users
• BOFs (Be Flexible)
• Take Photos & Videos
                                12
How to Set Up an Atlassian User Group (AUG) in 40 Characters
How to Set Up an Atlassian User Group (AUG) in 40 Characters

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How to Set Up an Atlassian User Group (AUG) in 40 Characters

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  • 3. OMG! How do I set up an AUG? (Atlassian User Group) Anthony Pelosi San Francisco Bay Area AUG Leader 2
  • 4. Anthony Pelosi • SF Bay Area AUG Leader since 2010 • User & Evangelist since 2005 • apelosi@alum.mit.edu 3
  • 5. What is an AUG? • By Users, for Users, with Atlassian Support • Partner Sponsorship (venues, presenters, $) • Regionalized (city, country, etc.) • On-going User Group Meetings (3+ per year) • Networking, Presentations, Focus Groups, Atlassian Employees • Great Resource for Potential & Existing Customers 4
  • 6. Why become an AUG Leader? Top 10 List 5
  • 7. Why become an AUG Leader? Top 10 List • 10. Increased odds of being introduced to an alien requesting, “Take me to your leader.” 5
  • 8. Why become an AUG Leader? Top 10 List • 10. Increased odds of being introduced to an alien requesting, “Take me to your leader.” • 9. Solicit votes for feature requests and bugs you’ve submitted to Atlassian. 5
  • 9. Why become an AUG Leader? Top 10 List • 10. Increased odds of being introduced to an alien requesting, “Take me to your leader.” • 9. Solicit votes for feature requests and bugs you’ve submitted to Atlassian. • https://jira.atlassian.com/browse/JRA-17183 5
  • 10. Why become an AUG Leader? Top 10 List • 10. Increased odds of being introduced to an alien requesting, “Take me to your leader.” • 9. Solicit votes for feature requests and bugs you’ve submitted to Atlassian. • https://jira.atlassian.com/browse/JRA-17183 • 8. Opportunity to work with Atlassian's Community Manager, the insatiable Brittany Walker. 5
  • 11. Why become an AUG Leader? Top 10 List 6
  • 12. Why become an AUG Leader? Top 10 List • 7. Practice overcoming stage fright by picturing the audience naked at AUG meetings. 6
  • 13. Why become an AUG Leader? Top 10 List • 7. Practice overcoming stage fright by picturing the audience naked at AUG meetings. • 6. Guaranteed venue for the Summit presentation you submitted that missed the cut. 6
  • 14. Why become an AUG Leader? Top 10 List • 7. Practice overcoming stage fright by picturing the audience naked at AUG meetings. • 6. Guaranteed venue for the Summit presentation you submitted that missed the cut. • 5. You choose the nerdy AUG meeting intro such as, "Atlassian Users of <RegionName> Unite!" 6
  • 15. Why become an AUG Leader? Top 10 List 7
  • 16. Why become an AUG Leader? Top 10 List • 4. Benefits galore: 7
  • 17. Why become an AUG Leader? Top 10 List • 4. Benefits galore: fa st g e ak ne w a food/drink bu t br ws s dget mi Sum let ter s um mit gue Atla & st b sCa AUG leader shirt log disc mp oun e ty & ts Fo rc mm uni s k e co en ses / SEs r Ta fre ket lic 1-on- 1 time w U se Bitb uc 7
  • 18. Why become an AUG Leader? Top 10 List 8
  • 19. Why become an AUG Leader? Top 10 List • 3. If attending an AUG meeting doesn't get you out of work early, running one surely will. 8
  • 20. Why become an AUG Leader? Top 10 List • 3. If attending an AUG meeting doesn't get you out of work early, running one surely will. • 2. An experience of a lifetime filled with networking opportunities, fulfilling relationships, and unlimited possibilities. Honestly! 8
  • 21. Why become an AUG Leader? Top 10 List • 3. If attending an AUG meeting doesn't get you out of work early, running one surely will. • 2. An experience of a lifetime filled with networking opportunities, fulfilling relationships, and unlimited possibilities. Honestly! • 1. You choose the beer and food! 8
  • 22. Getting Started • http://confluence.atlassian.com/display/AUG/ • AUGs by Region • Start a New AUG • AUG Calendar • Tips for Setting up Your AUG Page • Sponsor an AUG • Benefits & Resources • AUG News • events@atlassian.com 9
  • 23. Communication • Master AUG FB Group • http://atlss.in/AUGhome • News, Updates, Calendar • Local AUG FB Groups • Events (Promote, RSVPs) • Discussions (Stay Involved!) 10 • Post Slides, Photos, Videos
  • 24. FAQ • Q: Is travel required? A: Just local venues • Q: How does the $ work? A: You pay & submit form • Q: How do I promote? A: Atlassian help, FB group 11
  • 25. Tips • Leverage Partners • Solicit Presentations Often • Address Needs of Both Admins and Users • BOFs (Be Flexible) • Take Photos & Videos 12

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  16. Atlassian provides financial support, swag, employees in attendance, marketing\nPartners may not be AUG Leaders, but can provide financial support, presenters, marketing, venues\n
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  21. 7. (scan the audience)\n6. Ask if anyone submitted a presentation to Summit that didn&amp;#x2019;t make the cut.\n
  22. 7. (scan the audience)\n6. Ask if anyone submitted a presentation to Summit that didn&amp;#x2019;t make the cut.\n
  23. 7. (scan the audience)\n6. Ask if anyone submitted a presentation to Summit that didn&amp;#x2019;t make the cut.\n
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  41. Partners: leverage for venues, presentations, sponsorship\nBOFs: Things might not go as planned OR users may want to go a different direction\nFollow-up: Send follow-up correspondence to say thanks &amp; include links to presentation files, photos, videos, etc.\n
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