This is an alternative distribution models that intends to disrupt existing distribution systems based on permission culture

9. “ ..I say to you that the VCR is to the American film producer and the American public as the Boston strangler is to the woman home alone.”

12. Other sources of damage

13. Conventional distribution model Content owner User Distributor Content owner Content owner User User

14. Example: Apple Content owner User Content owner Content owner User User iPod iTunes iPhone Apple TV

15. Example: Nokia Content owner User Content owner Content owner User User N96 OVI N95 N…

22. Roles separated to get non-exclusivity Content owner User Content owner Content owner User User Aggregator Distributør Distributør Aggregator

23. Needs an independent registry Content owner User Content owner Content owner User User Aggregator Distributor Distributor Aggregator Registry

24. Example roles Writer User Public Library Registry Musician Painter User User Internet Archive FreeArt.com MSN music store Registration Co.

25. Eksempel of use John Walsh Peter: Reads the book for free on his PC Public Library Registry Walter: Buys the paperback FreeBooks.com HardPop Writers Guild $ 5 $ 20 free John’s chosen licence sais digital copies are free, if you publish a paper book give me 5 bucks

26. Content owner Owner of the content. Can be an individual or company Content registrar Facilitates access to Content registry User registry Public registry of which users owns which content Application User Consumes the content Application Distributor Distributes content Content registry Public registry of Content

27. Process flows