1. Public Opinion Landscape:
Same-Sex Marriage
June 2013
0

2. 1
Information Flow About Charter SchoolsLATEST MEASURES OF SUPPORT FOR SAME-SEX
MARRIAGE; SUPPORTVARIES BY QUESTIONWORDING
Should Should not Unsure
55% 44% 2%
CNN/ORC: Do you think marriages between gay and lesbian couples
should or should not be recognized by the law as valid, with the same
rights as traditional marriages?
June 11-13, 2013
Gallup: Do you think marriages between same-sex couples should
or should not be recognized by the law as valid, with the same
rights as traditional marriages?
May 2-7, 2013
NBC/WSJ: Do you favor or oppose allowing gay and
lesbian couples to enter into same-sex marriages?" If
favor or oppose: "Would you say that you strongly
favor/oppose, or just somewhat favor/oppose?
April 5-8, 2013
Strongly
Favor
Somewhat
Favor
Somewhat
oppose
Strongly
oppose
Not
Sure
38% 15% 10% 32% 5%
53% (FAVOR) 42% (OPPOSE)
ABC News/Washington Post: Overall, do you support or oppose
allowing gays and lesbians to marry legally?
June 5-9, 2013
Support Oppose Unsure
57% 40% 3%
Should Should not Unsure
53% 45% 3%

3. SUPPORT FOR SAME-SEX MARRIAGE SEES 13%
INCREASE SINCE 2008
Source: Gallup Historical Data
Just three years ago, support for gay marriage was 44%. The current 53% level of support is
essentially double the 27% in Gallup's initial measurement on gay marriage, in 1996.
2

4. POLITICALLY, DEMOCRATS, INDEPENDENTS, AND
LIBERALS ALL SHOW INCREASING SUPPORT FOR
SAME-SEX MARRIAGE OVER TIME
Source: Gallup Historical Data
3

5. YOUNG AMERICANS ARE MORE LIKELY THAN
OLDER AMERICANS TO FAVOR SAME-SEX
MARRIAGE
Source: Gallup Historical Data
4

6. YET, AMERICANS NOT CONVINCED OF
SOCIETAL BENEFIT OF SAME-SEX MARRIAGE
Source: Gallup Poll, May 2-7, 2013
5
Just your best guess, do you think that allowing two people of the same
sex to legally marry will change society for the better, will it have no effect,
or will it change our society for the worse?
19%
39% 40%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Better Worse No effect

7. GREATER NUMBER OF AMERICANS KNOW SOMEONE
WHO IS GAY OR LESBIAN THAN DID TEN YEARS AGO
Do you have a work colleague, close friend, or relative who is gay or lesbian?
Source: CBS News Poll, March 20 - 24, 2013
Don’t know Don’t know
2003 2013
6
No
55%
Yes
44%
No
37%
Yes
61%
+15

8. KNOWING SOMEONE WHO IS GAY OR LESBIAN MAKES
ONE SIGNIFICANTLY MORE LIKELY TO SUPPORT SAME-
SEX MARRIAGE
Do you think it should be legal or not legal for same-sex couples to marry?
Note: “DON’T KNOW” results not shown.
66%
34%
29%
56%
Legal Not legal
Do not have a gay/lesbian
colleague, friend, or relative
Have a gay/lesbian
colleague, friend, or relative
Source: CBS News Poll, March 20 - 24, 2013
7

9. MORE NOW THINK LEGALLY RECOGNIZED SAME-SEX
MARRIAGE IS INEVITABLE THAN IN 2004
59%
31%
10%
72%
21%
7%
0
10
20
30
40
50
60
70
80
90
100
Inevitable Not inevitable Don't know/refused
2004
2013
Regardless of your opinion about same-sex marriage, do you think
legal recognition of it is inevitable or not?
Source: Pew Research Center, May 1-5, 2013
8

10. MAJORITY OF AMERICANS THINK FEDERAL GOV’T
SHOULD LEGALLY RECOGNIZE SAME-SEX MARRIAGES
PERFORMED IN STATES THAT ALLOW THEM
Source: CNN/ORC Poll, June 11-13, 2013
9
As you may know, several states legally recognize marriages between gay or lesbian couples.
Regardless of how you feel about the laws in those states, do you think the federal government
should or should not legally recognize the same-sex marriages that have been performed in
states that allow them?
39%
60%
0% 10% 20% 30% 40% 50% 60% 70%
Should not
Should
Note: “Unsure” results not shown.

11. NEARLY TWO-IN-THREE SUPPORT GIVING SAME-
SEX COUPLES FEDERAL BENEFITS
Source: ABC News/Washington Post , June 5-9, 2013
Do you support or oppose giving
same-sex couples federal benefits?
Note: “Don’t Know” results not shown.
Support
Oppose
63%
34%
10

12. BUT AMERICANS ARE DIVIDED ON FEDERAL
STANDARD DEFINING MARRIAGE
If there were a federal
standard defining
marriage across the
country, would you prefer
it include same-sex
marriage in the definition
of marriage or define
marriage as between one
man and one woman?
48%
One man,
One woman
47%
Include
Same-Sex
Marriage
11
Source: NBC News/Wall Street Journal Poll, April 5-8, 2013
Note: “Unsure” results not shown.

13. MAJORITY OF AMERICANS THINK LEGALITY OF
SAME-SEX MARRIAGE SHOULD BE DECIDED ON
THE BASIS OF THE U.S. CONSTITUTION
Source: Quinnipiac University Poll, April 25-29, 2013
12
Do you think each state should make its own law on whether same-sex marriage is
legal or illegal there, or do you think this should be decided for all states on the basis
of the U.S. Constitution?
Note: “Unsure” results not shown.
57%
U.S. Constitution
36%
State Laws

14. 13
GPG Research
GPG has a full-scale internal research team offering the full complement of qualitative and
quantitative public opinion research services. We use research to inform message
development and communication strategy, as well as to help clients assess and monitor
critical issues and track the effectiveness of strategic communication campaigns.
GPG has a deep experience conducting research about complex economic and political topics
with diverse audiences. We go beyond the standard Q&A, using innovative, projective
techniques to uncover key insights. The result is actionable research that helps shape our
clients’ messaging and strategy.
For more information about this presentation
or to find out more about GPG’s research capabilities contact:
Jason Boxt (jboxt@gpgdc.com)