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The	
  Economy	
  –	
  
American	
  Public	
  Opinion	
  Landscape	
  
April,	
  2014	
  
TABLE	
  OF	
  CONTENTS	
  
1
1.  Current	
  Economic	
  Indicators…………………………………………….....2	
  
2.  Percep<ons	
  of	
  Economic	
  Condi<ons	
  /	
  Views	
  of	
  the	
  
Future…………………………………………………………………………………..3	
  
3.  President	
  Obama,	
  Congress	
  and	
  the	
  Economy…………….……..10	
  
4.  Views	
  on	
  Job	
  Situa<on.….....…….……………………………..……….…15	
  
5.  Views	
  on	
  Personal	
  Financial	
  Situa<on…………………………………21	
  
6.  Views	
  on	
  Taxes………………………………………………...………………..27	
  
Slide	
  
CURRENT	
  ECONOMIC	
  INDICATORS	
  SHOW	
  
IMPROVEMENT	
  OVER	
  ONE	
  YEAR	
  AGO	
  
2
INDICATOR	
  
A	
  YEAR	
  AGO	
  
April	
  2013	
  
NOW	
  	
  
April	
  2014	
  
Unemployment	
  Rate	
   7.6%	
   6.7%	
  
Infla<on	
  Rate	
   1.5%	
   1.5%	
  
Stock	
  Market	
  (DJIA)	
   14,839.80	
   16,173.24	
  
Consumer	
  Confidence	
  
Index	
  
78.6	
   82.6	
  
U.S.	
  Interest	
  Rates	
   .25%	
   .25%	
  
Consumer	
  Price	
  Index	
  
(CPI)	
  
231.485	
   235.17	
  
Sources:	
  U.S.	
  Bureau	
  of	
  Labor	
  Sta<s<cs,	
  Trading	
  Economics	
  
3
Perceptions	
  of	
  Economic	
  Conditions	
  /	
  	
  
Views	
  of	
  the	
  Future
MAJORITY	
  OF	
  AMERICANS	
  CONTINUE	
  TO	
  FEEL	
  THE	
  
NATION	
  IS	
  ON	
  THE	
  WRONG	
  TRACK	
  
4
Source:	
  Huffpost	
  Pollster	
  Aggregate	
  Data,	
  as	
  of	
  April	
  14,	
  2014	
  
RIGHT	
  DIRECTION	
  29.5%	
  
WRONG	
  TRACK	
  60.4%	
  
REPUBLICANS	
  ARE	
  LESS	
  SATISFIED	
  WITH	
  THE	
  WAY	
  
THINGS	
  ARE	
  GOING	
  
5
In	
  general,	
  how	
  sa<sfied	
  are	
  you	
  with	
  the	
  way	
  things	
  are	
  going	
  in	
  the	
  na<on	
  today;	
  are	
  you	
  
very	
  sa<sfied,	
  somewhat	
  sa<sfied,	
  somewhat	
  dissa<sfied,	
  or	
  very	
  dissa<sfied?	
  
Source:	
  Quinnipiac	
  University	
  Poll,	
  January	
  15-­‐19,	
  2014	
  
0%	
  
10%	
  
29%	
  
59%	
  
Very	
  
sa<sfied	
  
Somewhat	
  
sa<sfied	
  
Somewhat	
  
dissa<sfied	
  
Very	
  
dissa<sfied	
  
4%	
  
43%	
  
36%	
  
18%	
  
Very	
  
sa<sfied	
  
Somewhat	
  
sa<sfied	
  
Somewhat	
  
dissa<sfied	
  
Very	
  
dissa<sfied	
  
REPUBLICANS	
   DEMOCRATS	
  
Note:	
  “Don’t	
  know”	
  results	
  are	
  not	
  shown.	
  
A	
  MAJORITY	
  CONTINUES	
  TO	
  RATE	
  THE	
  CONDITION	
  
OF	
  THE	
  ECONOMY	
  AS	
  BAD	
  
6
Source:	
  CBS	
  News	
  Poll,	
  March	
  20-­‐23,	
  2014	
  
How	
  would	
  you	
  rate	
  the	
  condi<on	
  of	
  the	
  na<onal	
  economy	
  these	
  days?	
  Is	
  it	
  very	
  good,	
  
fairly	
  good,	
  fairly	
  bad,	
  or	
  very	
  bad?	
  
19%	
  
32%	
  
37%	
   37%	
   37%	
  
80%	
  
66%	
  
61%	
   62%	
   61%	
  
Jan	
  2012	
   Jan	
  2013	
   Dec	
  2013	
   Feb	
  2014	
   Apr	
  2014	
  
Bad	
  
Good	
  
7
During	
  the	
  next	
  twelve	
  months,	
  do	
  you	
  think	
  that	
  the	
  na<on’s	
  economy	
  will	
  get	
  beier,	
  get	
  
worse,	
  or	
  stay	
  about	
  the	
  same?	
  
Will	
  stay	
  
the	
  same	
  
Will	
  get	
  
worse	
  
Will	
  get	
  
beMer	
  
Source:	
  NBC/WSJ	
  Survey,	
  March	
  5-­‐9,	
  2014	
  
AND,	
  INCREASING	
  NUMBERS	
  OF	
  AMERICANS	
  
THINK	
  THAT	
  THE	
  ECONOMY	
  WILL	
  CONTINUE	
  TO	
  
STAY	
  THE	
  SAME	
  IN	
  THE	
  NEXT	
  YEAR	
  
37%	
  
40%	
  
38%	
  
33%	
  
35%	
   27%	
   36%	
  
42%	
  
44%	
   45%	
  
38%	
  
32%	
   31%	
  
27%	
  
17%	
  
23%	
  
29%	
  
26%	
  
17%	
  
23%	
  
19%	
   19%	
   20%	
  
25%	
  
18%	
   18%	
  
13%	
  
9%	
  
28%	
  
18%	
  
21%	
  
24%	
  
42%	
  
34%	
  
24%	
   25%	
  
44%	
  
35%	
  
42%	
  
46%	
  
41%	
  
45%	
  
38%	
  
32%	
  
35%	
   34%	
   33%	
  
49%	
  
47%	
   48%	
  
38%	
  
42%	
  
46%	
  
48%	
  
Jan	
  
2012	
  
Mar	
  
2012	
  
Apr	
  
2012	
  
May	
  
2012	
  
Jun	
  
2012	
  
Jul	
  
2012	
  
Aug	
  
2012	
  
Sept	
  
2012	
  
Sept	
  
2012	
  
Oct	
  
2012	
  
Dec	
  
2012	
  
Jun	
  
2013	
  
Jul	
  
2013	
  
Sept	
  
2013	
  
Oct	
  
2013	
  
Oct	
  
2013	
  
Dec	
  
2013	
  
Mar	
  
2014	
  
Note:	
  “Unsure/Refused”	
  results	
  are	
  not	
  shown.	
  
YET,	
  A	
  MAJORITY	
  OF	
  AMERICANS	
  FEELS	
  THE	
  
ECONOMY	
  IS	
  RECOVERING	
  
8
Source:	
  ABC	
  News/Washington	
  Post	
  Poll,	
  February	
  27	
  -­‐	
  March	
  2,	
  2014	
  
Regardless	
  of	
  whether	
  or	
  not	
  the	
  recession	
  is	
  over,	
  in	
  terms	
  of	
  your	
  own	
  personal	
  
experience,	
  do	
  you	
  feel	
  the	
  economy	
  has	
  or	
  has	
  not	
  begun	
  to	
  recover?	
  
Has	
  begun	
  to	
  
recover	
  	
  
Has	
  not	
  begun	
  to	
  
recover	
  44%	
  
50%	
  
45%	
  
34%	
  
41%	
  
46%	
  
42%	
  
36%	
  
45%	
  
49%	
  
53%	
   53%	
  
56%	
  
59%	
  
56%	
  54%	
  
49%	
  
53%	
  
63%	
  
57%	
  
53%	
  
57%	
  
63%	
  
54%	
  
49%	
  
45%	
   46%	
  
43%	
  
39%	
  
42%	
  
Nov	
  09	
  Dec	
  09	
  Feb	
  10	
  Oct	
  10	
  Dec	
  10	
  Mar	
  11	
  Jun	
  11	
  Nov	
  11	
  Jan	
  12	
  Mar	
  12	
  Dec	
  12	
  Mar	
  13	
  	
  May	
  13	
  Dec	
  13	
  Mar	
  14	
  
Note:	
  “Unsure/Refused”	
  results	
  are	
  not	
  shown.	
  
PESSIMISM	
  SURROUNDING	
  THE	
  NATIONAL	
  DEBT	
  
AND	
  HEALTH	
  CARE	
  COSTS	
  FOR	
  THE	
  COMING	
  YEAR	
  
9
Source:	
  Bloomberg	
  Poll,	
  March	
  7-­‐10,	
  2014	
  
I’m	
  going	
  to	
  men<on	
  some	
  aspects	
  of	
  the	
  na<onal	
  economic	
  situa<on.	
  For	
  each,	
  please	
  tell	
  
me	
  if	
  you	
  expect	
  things	
  to	
  be	
  beier	
  in	
  the	
  next	
  12	
  months,	
  worse,	
  or	
  about	
  the	
  same	
  as	
  the	
  
last	
  12	
  months.	
  
BeMer	
   Worse	
   About	
  
the	
  same	
  
Not	
  sure	
  
The	
  housing	
  market	
   42%	
   16%	
   37%	
   5%	
  
America’s	
  economic	
  standing	
  in	
  the	
  
world	
  
19%	
   37%	
   42%	
   2%	
  
The	
  size	
  of	
  the	
  na<onal	
  debt	
   13%	
   59%	
   25%	
   3%	
  
Health	
  care	
  costs	
   21%	
   52%	
   24%	
   3%	
  
10
Obama,	
  Congress,	
  and	
  the	
  Economy	
  
OBAMA	
  ENTERING	
  THE	
  SPRING	
  WITH	
  AN	
  OVERALL	
  	
  
JOB	
  APPROVAL	
  IN	
  THE	
  MID	
  40S	
  
11
DISAPPROVE	
  51.5%	
  
APPROVE	
  44.2%	
  
Source:	
  Huffpost	
  Pollster,	
  Aggregate	
  Data	
  as	
  of	
  April	
  14,	
  2014	
  
A	
  MAJORITY	
  OF	
  AMERICANS	
  DISSAPROVE	
  OF	
  
OBAMA’S	
  HANDLING	
  OF	
  THE	
  ECONOMY	
  
12
Approve	
   Disapprove	
  
Terrorism	
   53%	
   38%	
  
Afghanistan	
   40%	
   45%	
  
Health	
  Care	
   40%	
   56%	
  
Economy	
   39%	
   56%	
  
Foreign	
  Policy	
   36%	
   49%	
  
Immigra<on	
   35%	
   56%	
  
Source:	
  CBS	
  News	
  Poll,	
  March	
  20-­‐23,	
  2014	
  
ONE	
  IN	
  THREE	
  AMERICANS	
  PLACE	
  MOST	
  
RESPONSIBILITY	
  ON	
  OBAMA	
  FOR	
  THE	
  STATE	
  OF	
  THE	
  
NATIONAL	
  ECONOMY	
  
13
Who	
  do	
  you	
  think	
  is	
  most	
  responsible	
  for	
  the	
  current	
  state	
  of	
  the	
  na<onal	
  economy?	
  Would	
  
you	
  say	
  it	
  is:	
  
Source:	
  Baileground	
  Poll,	
  March	
  16-­‐20,	
  2014	
  
Note:	
  “Unsure/Refused”	
  results	
  are	
  not	
  shown.	
  
3%	
  
18%	
  
4%	
  
4%	
  
9%	
  
12%	
  
13%	
  
32%	
  
None	
  (VOL)	
  
Combina<on/Other	
  (VOL)	
  
Big	
  Labor	
  Unions	
  
Wealthy	
  People	
  
Big	
  Companies	
  
Republicans	
  in	
  Congress	
  
Democrats	
  in	
  Congress	
  
President	
  Obama	
  
AMERICANS	
  SLIGHTLY	
  MORE	
  CONFIDENT	
  WITH	
  GOP	
  
ON	
  ECONOMIC	
  ISSUES	
  	
  
14
I	
  am	
  going	
  to	
  read	
  you	
  a	
  list	
  of	
  issues.	
  Please	
  listen	
  as	
  I	
  read	
  the	
  list	
  and	
  tell	
  me,	
  for	
  each	
  one,	
  whether	
  
you	
  have	
  more	
  confidence	
  in	
  the	
  Republican	
  Party	
  or	
  the	
  Democra<c	
  Party	
  to	
  deal	
  with	
  this	
  issue.	
  
Source:	
  Baileground	
  Poll,	
  March	
  16-­‐20,	
  2014	
  
39%	
  
36%	
  
37%	
  
39%	
  
47%	
  
47%	
  
45%	
  
48%	
  
35%	
  
47%	
  
52%	
  
54%	
  
51%	
  
49%	
  
42%	
  
44%	
  
45%	
  
41%	
  
43%	
  
43%	
  
Represen<ng	
  the	
  middle	
  class	
  
Standing	
  up	
  for	
  the	
  middle	
  class	
  
Medicare	
  
Social	
  Security	
  
Foreign	
  Policy	
  
Taxes	
  
Jobs	
  
The	
  federal	
  budget	
  and	
  spending	
  
Solving	
  problems	
  
The	
  Economy	
  
Republican	
  Party	
  	
   DemocraTc	
  Party	
  
Note:	
  “Both	
  Equal”,	
  “Neither”	
  and	
  “Unsure”	
  results	
  are	
  not	
  shown.	
  
15
Views	
  on	
  Job	
  Situation	
  
UNEMPLOYMENT/JOBS	
  SEEN	
  AS	
  THE	
  MOST	
  
IMPORTANT	
  PROBLEM	
  FACING	
  THE	
  COUNTRY	
  
16
Source:	
  Gallup	
  Poll,	
  	
  March	
  6-­‐9,	
  2014	
  
What	
  do	
  you	
  think	
  is	
  the	
  most	
  important	
  problem	
  facing	
  this	
  country	
  today?	
  
A	
  PLURALITY	
  THINKS	
  THAT	
  THE	
  NATION’S	
  JOB	
  
SITUATION	
  IS	
  CURRENTLY	
  GETTING	
  WORSE	
  
17
Source:	
  Fox	
  News	
  Poll,	
  March	
  23-­‐25,	
  2014	
  
36%	
  
28%	
  
46%	
  
42%	
  
44%	
  
39%	
  
48%	
  
56%	
  
46%	
  
44%	
  
39%	
  
48%	
  
11%	
  
13%	
  
6%	
  
10%	
  
13%	
  
9%	
  
May	
  -­‐10	
   Jul-­‐10	
   Oct-­‐12	
   Apr-­‐13	
   Jul-­‐13	
   Mar-­‐14	
  
Genng	
  beier	
  
Genng	
  worse	
  
Staying	
  the	
  same	
  
Do	
  you	
  think	
  the	
  na<on’s	
  job	
  situa<on	
  is	
  genng	
  beier	
  or	
  genng	
  worse?	
  
HOWEVER,	
  A	
  MAJORITY	
  THINKS	
  THAT	
  IT	
  WILL	
  BE	
  
BETTER	
  OR	
  ABOUT	
  THE	
  SAME	
  IN	
  A	
  YEAR	
  
18
I’m	
  going	
  to	
  men<on	
  some	
  aspects	
  of	
  the	
  na<onal	
  economic	
  situa<on.	
  For	
  each,	
  please	
  tell	
  me	
  if	
  you	
  
expect	
  things	
  to	
  be	
  beier	
  in	
  the	
  next	
  12	
  months,	
  worse,	
  or	
  about	
  the	
  same	
  as	
  the	
  last	
  12	
  months.	
  
38%	
   37%	
  
24%	
  
Beier	
   About	
  the	
  same	
   Worse	
  
Source:	
  Bloomberg	
  Poll,	
  March	
  7-­‐10,	
  2014	
  
75%	
  of	
  Americans	
  think	
  
that	
  job	
  growth	
  will	
  be	
  
beier	
  or	
  about	
  the	
  same	
  
in	
  the	
  next	
  year.	
  
Note:	
  “Not	
  sure”	
  results	
  are	
  not	
  shown.
FEW	
  AMERICANS	
  RATE	
  THE	
  CURRENT	
  JOB	
  MARKET	
  
IN	
  THEIR	
  REGION	
  AS	
  GOOD	
  
19
Source:	
  Harris	
  Poll,	
  March	
  12	
  -­‐	
  17,	
  2014	
  
Good	
  
20%	
  
Neither	
  good	
  
nor	
  bad	
  
32%	
  
Bad	
  
47%	
  
How	
  would	
  you	
  rate	
  the	
  current	
  job	
  market	
  of	
  your	
  region	
  of	
  the	
  na<on?	
  	
  
AND	
  MOST	
  AMERICANS	
  BELIEVE	
  THAT	
  THE	
  JOB	
  
MARKET	
  IN	
  THEIR	
  REGION	
  WILL	
  STAY	
  THE	
  SAME	
  	
  
20
Source:	
  Harris	
  Poll,	
  March	
  12	
  -­‐	
  17,	
  2014	
  
7%	
  
16%	
  
55%	
  
21%	
  
2%	
  
Will	
  be	
  much	
  worse	
  
Will	
  be	
  somewhat	
  worse	
  
Will	
  remain	
  the	
  same	
  
Will	
  be	
  somewhat	
  beier	
  
Will	
  be	
  much	
  beier	
  
How	
  do	
  you	
  think	
  that	
  the	
  job	
  market	
  in	
  your	
  region	
  of	
  the	
  na<on	
  will	
  change	
  over	
  the	
  next	
  6	
  months?	
  
21
Views	
  on	
  Personal	
  Financial	
  Situation
A	
  PLURALITY	
  OF	
  AMERICANS	
  SAYS	
  THEY	
  ARE	
  
BETTER	
  OFF	
  THAN	
  THEY	
  WERE	
  AT	
  THE	
  BEGINNING	
  
OF	
  2009	
  
22
Are	
  you	
  personally	
  beier	
  off	
  or	
  worse	
  off	
  than	
  you	
  were	
  at	
  the	
  beginning	
  of	
  2009?	
  
Source:	
  Bloomberg	
  Poll,	
  March	
  7-­‐10,	
  2014	
  
About	
  the	
  same	
  
Worse	
  off	
  
Beier	
  off	
  	
  
17%	
  
36%	
  
46%	
  
Note:	
  “Not	
  Sure”	
  results	
  are	
  not	
  shown.	
  
BUT	
  A	
  PLURALITY	
  SAYS	
  THAT	
  THEIR	
  HOUSEHOLD	
  
INCOME	
  IS	
  JUST	
  ENOUGH	
  TO	
  PAY	
  THE	
  BILLS	
  
23
Source:	
  CBS	
  News	
  Poll,	
  March	
  20	
  -­‐	
  23,	
  2014	
  
Thinking	
  about	
  your	
  household	
  income,	
  would	
  you	
  say	
  that	
  it	
  is	
  more	
  than	
  enough	
  so	
  that	
  you	
  
can	
  save	
  money	
  or	
  buy	
  some	
  extras,	
  just	
  enough	
  to	
  meet	
  your	
  bills	
  and	
  obliga<ons,	
  or	
  is	
  it	
  not	
  
enough	
  to	
  meet	
  your	
  bills	
  and	
  obliga<ons?	
  
Don't	
  
know/No	
  
answer	
  
2%	
  
Not	
  enough	
  
to	
  pay	
  bills	
  
23%	
  
Just	
  enough	
  
to	
  pay	
  bills	
  
45%	
  
Can	
  save	
  
and	
  buy	
  
extras	
  
30%	
  
A	
  SLIM	
  MAJORITY	
  SAYS	
  THEIR	
  STANDARD	
  OF	
  LIVING	
  
IS	
  HIGHER	
  THAN	
  WHEN	
  THEY	
  WERE	
  A	
  CHILD	
  
24
Source:	
  Bloomberg	
  Poll,	
  March	
  7-­‐10,	
  2014	
  
Is	
  your	
  current	
  standard	
  of	
  living	
  higher,	
  lower	
  or	
  about	
  the	
  same	
  as	
  your	
  parents’	
  
standard	
  of	
  living	
  when	
  you	
  were	
  a	
  child?	
  
Note:	
  “Not	
  Sure”	
  results	
  are	
  not	
  shown.	
  
54%	
  
23%	
  
21%	
  
Higher	
   About	
  the	
  same	
   Lower	
  
BUT	
  A	
  MAJORITY	
  THINK	
  THEIR	
  FAMILY’S	
  INCOME	
  IS	
  
FALLING	
  BEHIND	
  THE	
  COST	
  OF	
  LIVING	
  
25
Source:	
  Pew	
  Research	
  Center	
  Poll,	
  January	
  15	
  -­‐	
  19,	
  2014	
  
Do	
  you	
  think	
  your	
  family’s	
  income	
  is	
  going	
  up	
  faster	
  than	
  the	
  cost	
  of	
  living,	
  staying	
  about	
  even	
  
with	
  the	
  cost	
  of	
  living,	
  or	
  falling	
  behind	
  the	
  cost	
  of	
  living?	
  
Going	
  up	
  
faster	
  
7%	
  
Staying	
  
about	
  even	
  
34%	
  
Falling	
  
behind	
  
57%	
  
Don't	
  know/
Refused	
  
2%	
  
MOST	
  AMERICANS	
  SAY	
  THE	
  RECENT	
  GROWTH	
  IN	
  
THE	
  STOCK	
  MARKET	
  HAS	
  HAD	
  LITTLE	
  OR	
  NO	
  
EFFECT	
  ON	
  THEM	
  
26
Would	
  you	
  say	
  the	
  recent	
  growth	
  in	
  the	
  U.S.	
  stock	
  market	
  has	
  made	
  you	
  feel	
  more	
  financially	
  
secure,	
  or	
  has	
  it	
  had	
  liile	
  or	
  no	
  effect	
  on	
  your	
  personal	
  financial	
  situa<on?	
  
More	
  
financially	
  
secure	
  
21%	
  
Liile	
  or	
  no	
  
effect	
  
77%	
  
Not	
  sure	
  
2%	
  
Source:	
  Bloomberg	
  Poll,	
  March	
  7-­‐10,	
  2014	
  
27
Views	
  on	
  Taxes
ONE	
  IN	
  TWO	
  AMERICANS	
  SAY	
  THAT	
  THEIR	
  TAXES	
  
ARE	
  TOO	
  HIGH	
  
28
Too	
  high	
  
About	
  right	
  
Too	
  low	
  
52%	
  
42%	
  
3%	
  
Do	
  you	
  consider	
  the	
  amount	
  of	
  federal	
  income	
  taxes	
  you	
  have	
  to	
  pay	
  as	
  too	
  high,	
  
about	
  right,	
  or	
  too	
  low?	
  	
  
Note:	
  “Refused/Not	
  answered”	
  results	
  are	
  not	
  shown.	
  
Source:	
  Gallup	
  Poll,	
  April	
  3-­‐6,	
  2014	
  
YET,	
  WHEN	
  ASKED	
  ABOUT	
  THEIR	
  “FAIR	
  SHARE,”	
  
MOST	
  AMERICANS	
  SAY	
  THE	
  AMOUNT	
  THEY	
  PAY	
  IN	
  
INCOME	
  TAXES	
  IS	
  ABOUT	
  RIGHT	
  
29
42%	
  
56%	
  
1%	
  
More	
  than	
  your	
  fair	
  share	
   About	
  right	
   Less	
  than	
  your	
  fair	
  share	
  
Do	
  you	
  feel	
  you	
  pay	
  more	
  than	
  your	
  fair	
  share	
  in	
  federal	
  income	
  taxes,	
  less	
  than	
  your	
  fair	
  
share,	
  or	
  is	
  the	
  amount	
  you	
  pay	
  about	
  right?	
  
Note:	
  “Refused/Not	
  answered”	
  results	
  are	
  not	
  shown.	
  
Source:	
  McClatchy-­‐Marist	
  Poll,	
  April	
  7-­‐10,	
  2014	
  
30
GPG	
  Research	
  
	
  
GPG	
  has	
  a	
  full-­‐scale	
  internal	
  research	
  team	
  offering	
  the	
  full	
  complement	
  of	
  qualita<ve	
  and	
  
quan<ta<ve	
  public	
  opinion	
  research	
  services.	
  	
  We	
  use	
  research	
  to	
  inform	
  message	
  
development	
  and	
  communica<on	
  strategy,	
  as	
  well	
  as	
  to	
  help	
  clients	
  assess	
  and	
  monitor	
  
cri<cal	
  issues	
  and	
  track	
  the	
  effec<veness	
  of	
  strategic	
  communica<on	
  campaigns.	
  
	
  
GPG	
  has	
  a	
  deep	
  experience	
  conduc<ng	
  research	
  about	
  complex	
  economic	
  and	
  poli<cal	
  topics	
  
with	
  diverse	
  audiences.	
  We	
  go	
  beyond	
  the	
  standard	
  Q&A,	
  using	
  innova<ve,	
  projec<ve	
  
techniques	
  to	
  uncover	
  key	
  insights.	
  The	
  result	
  is	
  ac<onable	
  research	
  that	
  helps	
  shape	
  our	
  
clients’	
  messaging	
  and	
  strategy.	
  
	
  
For	
  more	
  informaTon	
  about	
  this	
  presentaTon	
  	
  
or	
  to	
  find	
  out	
  more	
  about	
  GPG’s	
  research	
  capabiliTes	
  contact:	
  	
  
	
  	
  
	
  
	
  
	
  
Jason	
  Boxt	
  (jboxt@gpgdc.com)	
  

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Public Opinion Landscape – The Economy

  • 1. The  Economy  –   American  Public  Opinion  Landscape   April,  2014  
  • 2. TABLE  OF  CONTENTS   1 1.  Current  Economic  Indicators…………………………………………….....2   2.  Percep<ons  of  Economic  Condi<ons  /  Views  of  the   Future…………………………………………………………………………………..3   3.  President  Obama,  Congress  and  the  Economy…………….……..10   4.  Views  on  Job  Situa<on.….....…….……………………………..……….…15   5.  Views  on  Personal  Financial  Situa<on…………………………………21   6.  Views  on  Taxes………………………………………………...………………..27   Slide  
  • 3. CURRENT  ECONOMIC  INDICATORS  SHOW   IMPROVEMENT  OVER  ONE  YEAR  AGO   2 INDICATOR   A  YEAR  AGO   April  2013   NOW     April  2014   Unemployment  Rate   7.6%   6.7%   Infla<on  Rate   1.5%   1.5%   Stock  Market  (DJIA)   14,839.80   16,173.24   Consumer  Confidence   Index   78.6   82.6   U.S.  Interest  Rates   .25%   .25%   Consumer  Price  Index   (CPI)   231.485   235.17   Sources:  U.S.  Bureau  of  Labor  Sta<s<cs,  Trading  Economics  
  • 4. 3 Perceptions  of  Economic  Conditions  /     Views  of  the  Future
  • 5. MAJORITY  OF  AMERICANS  CONTINUE  TO  FEEL  THE   NATION  IS  ON  THE  WRONG  TRACK   4 Source:  Huffpost  Pollster  Aggregate  Data,  as  of  April  14,  2014   RIGHT  DIRECTION  29.5%   WRONG  TRACK  60.4%  
  • 6. REPUBLICANS  ARE  LESS  SATISFIED  WITH  THE  WAY   THINGS  ARE  GOING   5 In  general,  how  sa<sfied  are  you  with  the  way  things  are  going  in  the  na<on  today;  are  you   very  sa<sfied,  somewhat  sa<sfied,  somewhat  dissa<sfied,  or  very  dissa<sfied?   Source:  Quinnipiac  University  Poll,  January  15-­‐19,  2014   0%   10%   29%   59%   Very   sa<sfied   Somewhat   sa<sfied   Somewhat   dissa<sfied   Very   dissa<sfied   4%   43%   36%   18%   Very   sa<sfied   Somewhat   sa<sfied   Somewhat   dissa<sfied   Very   dissa<sfied   REPUBLICANS   DEMOCRATS   Note:  “Don’t  know”  results  are  not  shown.  
  • 7. A  MAJORITY  CONTINUES  TO  RATE  THE  CONDITION   OF  THE  ECONOMY  AS  BAD   6 Source:  CBS  News  Poll,  March  20-­‐23,  2014   How  would  you  rate  the  condi<on  of  the  na<onal  economy  these  days?  Is  it  very  good,   fairly  good,  fairly  bad,  or  very  bad?   19%   32%   37%   37%   37%   80%   66%   61%   62%   61%   Jan  2012   Jan  2013   Dec  2013   Feb  2014   Apr  2014   Bad   Good  
  • 8. 7 During  the  next  twelve  months,  do  you  think  that  the  na<on’s  economy  will  get  beier,  get   worse,  or  stay  about  the  same?   Will  stay   the  same   Will  get   worse   Will  get   beMer   Source:  NBC/WSJ  Survey,  March  5-­‐9,  2014   AND,  INCREASING  NUMBERS  OF  AMERICANS   THINK  THAT  THE  ECONOMY  WILL  CONTINUE  TO   STAY  THE  SAME  IN  THE  NEXT  YEAR   37%   40%   38%   33%   35%   27%   36%   42%   44%   45%   38%   32%   31%   27%   17%   23%   29%   26%   17%   23%   19%   19%   20%   25%   18%   18%   13%   9%   28%   18%   21%   24%   42%   34%   24%   25%   44%   35%   42%   46%   41%   45%   38%   32%   35%   34%   33%   49%   47%   48%   38%   42%   46%   48%   Jan   2012   Mar   2012   Apr   2012   May   2012   Jun   2012   Jul   2012   Aug   2012   Sept   2012   Sept   2012   Oct   2012   Dec   2012   Jun   2013   Jul   2013   Sept   2013   Oct   2013   Oct   2013   Dec   2013   Mar   2014   Note:  “Unsure/Refused”  results  are  not  shown.  
  • 9. YET,  A  MAJORITY  OF  AMERICANS  FEELS  THE   ECONOMY  IS  RECOVERING   8 Source:  ABC  News/Washington  Post  Poll,  February  27  -­‐  March  2,  2014   Regardless  of  whether  or  not  the  recession  is  over,  in  terms  of  your  own  personal   experience,  do  you  feel  the  economy  has  or  has  not  begun  to  recover?   Has  begun  to   recover     Has  not  begun  to   recover  44%   50%   45%   34%   41%   46%   42%   36%   45%   49%   53%   53%   56%   59%   56%  54%   49%   53%   63%   57%   53%   57%   63%   54%   49%   45%   46%   43%   39%   42%   Nov  09  Dec  09  Feb  10  Oct  10  Dec  10  Mar  11  Jun  11  Nov  11  Jan  12  Mar  12  Dec  12  Mar  13    May  13  Dec  13  Mar  14   Note:  “Unsure/Refused”  results  are  not  shown.  
  • 10. PESSIMISM  SURROUNDING  THE  NATIONAL  DEBT   AND  HEALTH  CARE  COSTS  FOR  THE  COMING  YEAR   9 Source:  Bloomberg  Poll,  March  7-­‐10,  2014   I’m  going  to  men<on  some  aspects  of  the  na<onal  economic  situa<on.  For  each,  please  tell   me  if  you  expect  things  to  be  beier  in  the  next  12  months,  worse,  or  about  the  same  as  the   last  12  months.   BeMer   Worse   About   the  same   Not  sure   The  housing  market   42%   16%   37%   5%   America’s  economic  standing  in  the   world   19%   37%   42%   2%   The  size  of  the  na<onal  debt   13%   59%   25%   3%   Health  care  costs   21%   52%   24%   3%  
  • 11. 10 Obama,  Congress,  and  the  Economy  
  • 12. OBAMA  ENTERING  THE  SPRING  WITH  AN  OVERALL     JOB  APPROVAL  IN  THE  MID  40S   11 DISAPPROVE  51.5%   APPROVE  44.2%   Source:  Huffpost  Pollster,  Aggregate  Data  as  of  April  14,  2014  
  • 13. A  MAJORITY  OF  AMERICANS  DISSAPROVE  OF   OBAMA’S  HANDLING  OF  THE  ECONOMY   12 Approve   Disapprove   Terrorism   53%   38%   Afghanistan   40%   45%   Health  Care   40%   56%   Economy   39%   56%   Foreign  Policy   36%   49%   Immigra<on   35%   56%   Source:  CBS  News  Poll,  March  20-­‐23,  2014  
  • 14. ONE  IN  THREE  AMERICANS  PLACE  MOST   RESPONSIBILITY  ON  OBAMA  FOR  THE  STATE  OF  THE   NATIONAL  ECONOMY   13 Who  do  you  think  is  most  responsible  for  the  current  state  of  the  na<onal  economy?  Would   you  say  it  is:   Source:  Baileground  Poll,  March  16-­‐20,  2014   Note:  “Unsure/Refused”  results  are  not  shown.   3%   18%   4%   4%   9%   12%   13%   32%   None  (VOL)   Combina<on/Other  (VOL)   Big  Labor  Unions   Wealthy  People   Big  Companies   Republicans  in  Congress   Democrats  in  Congress   President  Obama  
  • 15. AMERICANS  SLIGHTLY  MORE  CONFIDENT  WITH  GOP   ON  ECONOMIC  ISSUES     14 I  am  going  to  read  you  a  list  of  issues.  Please  listen  as  I  read  the  list  and  tell  me,  for  each  one,  whether   you  have  more  confidence  in  the  Republican  Party  or  the  Democra<c  Party  to  deal  with  this  issue.   Source:  Baileground  Poll,  March  16-­‐20,  2014   39%   36%   37%   39%   47%   47%   45%   48%   35%   47%   52%   54%   51%   49%   42%   44%   45%   41%   43%   43%   Represen<ng  the  middle  class   Standing  up  for  the  middle  class   Medicare   Social  Security   Foreign  Policy   Taxes   Jobs   The  federal  budget  and  spending   Solving  problems   The  Economy   Republican  Party     DemocraTc  Party   Note:  “Both  Equal”,  “Neither”  and  “Unsure”  results  are  not  shown.  
  • 16. 15 Views  on  Job  Situation  
  • 17. UNEMPLOYMENT/JOBS  SEEN  AS  THE  MOST   IMPORTANT  PROBLEM  FACING  THE  COUNTRY   16 Source:  Gallup  Poll,    March  6-­‐9,  2014   What  do  you  think  is  the  most  important  problem  facing  this  country  today?  
  • 18. A  PLURALITY  THINKS  THAT  THE  NATION’S  JOB   SITUATION  IS  CURRENTLY  GETTING  WORSE   17 Source:  Fox  News  Poll,  March  23-­‐25,  2014   36%   28%   46%   42%   44%   39%   48%   56%   46%   44%   39%   48%   11%   13%   6%   10%   13%   9%   May  -­‐10   Jul-­‐10   Oct-­‐12   Apr-­‐13   Jul-­‐13   Mar-­‐14   Genng  beier   Genng  worse   Staying  the  same   Do  you  think  the  na<on’s  job  situa<on  is  genng  beier  or  genng  worse?  
  • 19. HOWEVER,  A  MAJORITY  THINKS  THAT  IT  WILL  BE   BETTER  OR  ABOUT  THE  SAME  IN  A  YEAR   18 I’m  going  to  men<on  some  aspects  of  the  na<onal  economic  situa<on.  For  each,  please  tell  me  if  you   expect  things  to  be  beier  in  the  next  12  months,  worse,  or  about  the  same  as  the  last  12  months.   38%   37%   24%   Beier   About  the  same   Worse   Source:  Bloomberg  Poll,  March  7-­‐10,  2014   75%  of  Americans  think   that  job  growth  will  be   beier  or  about  the  same   in  the  next  year.   Note:  “Not  sure”  results  are  not  shown.
  • 20. FEW  AMERICANS  RATE  THE  CURRENT  JOB  MARKET   IN  THEIR  REGION  AS  GOOD   19 Source:  Harris  Poll,  March  12  -­‐  17,  2014   Good   20%   Neither  good   nor  bad   32%   Bad   47%   How  would  you  rate  the  current  job  market  of  your  region  of  the  na<on?    
  • 21. AND  MOST  AMERICANS  BELIEVE  THAT  THE  JOB   MARKET  IN  THEIR  REGION  WILL  STAY  THE  SAME     20 Source:  Harris  Poll,  March  12  -­‐  17,  2014   7%   16%   55%   21%   2%   Will  be  much  worse   Will  be  somewhat  worse   Will  remain  the  same   Will  be  somewhat  beier   Will  be  much  beier   How  do  you  think  that  the  job  market  in  your  region  of  the  na<on  will  change  over  the  next  6  months?  
  • 22. 21 Views  on  Personal  Financial  Situation
  • 23. A  PLURALITY  OF  AMERICANS  SAYS  THEY  ARE   BETTER  OFF  THAN  THEY  WERE  AT  THE  BEGINNING   OF  2009   22 Are  you  personally  beier  off  or  worse  off  than  you  were  at  the  beginning  of  2009?   Source:  Bloomberg  Poll,  March  7-­‐10,  2014   About  the  same   Worse  off   Beier  off     17%   36%   46%   Note:  “Not  Sure”  results  are  not  shown.  
  • 24. BUT  A  PLURALITY  SAYS  THAT  THEIR  HOUSEHOLD   INCOME  IS  JUST  ENOUGH  TO  PAY  THE  BILLS   23 Source:  CBS  News  Poll,  March  20  -­‐  23,  2014   Thinking  about  your  household  income,  would  you  say  that  it  is  more  than  enough  so  that  you   can  save  money  or  buy  some  extras,  just  enough  to  meet  your  bills  and  obliga<ons,  or  is  it  not   enough  to  meet  your  bills  and  obliga<ons?   Don't   know/No   answer   2%   Not  enough   to  pay  bills   23%   Just  enough   to  pay  bills   45%   Can  save   and  buy   extras   30%  
  • 25. A  SLIM  MAJORITY  SAYS  THEIR  STANDARD  OF  LIVING   IS  HIGHER  THAN  WHEN  THEY  WERE  A  CHILD   24 Source:  Bloomberg  Poll,  March  7-­‐10,  2014   Is  your  current  standard  of  living  higher,  lower  or  about  the  same  as  your  parents’   standard  of  living  when  you  were  a  child?   Note:  “Not  Sure”  results  are  not  shown.   54%   23%   21%   Higher   About  the  same   Lower  
  • 26. BUT  A  MAJORITY  THINK  THEIR  FAMILY’S  INCOME  IS   FALLING  BEHIND  THE  COST  OF  LIVING   25 Source:  Pew  Research  Center  Poll,  January  15  -­‐  19,  2014   Do  you  think  your  family’s  income  is  going  up  faster  than  the  cost  of  living,  staying  about  even   with  the  cost  of  living,  or  falling  behind  the  cost  of  living?   Going  up   faster   7%   Staying   about  even   34%   Falling   behind   57%   Don't  know/ Refused   2%  
  • 27. MOST  AMERICANS  SAY  THE  RECENT  GROWTH  IN   THE  STOCK  MARKET  HAS  HAD  LITTLE  OR  NO   EFFECT  ON  THEM   26 Would  you  say  the  recent  growth  in  the  U.S.  stock  market  has  made  you  feel  more  financially   secure,  or  has  it  had  liile  or  no  effect  on  your  personal  financial  situa<on?   More   financially   secure   21%   Liile  or  no   effect   77%   Not  sure   2%   Source:  Bloomberg  Poll,  March  7-­‐10,  2014  
  • 29. ONE  IN  TWO  AMERICANS  SAY  THAT  THEIR  TAXES   ARE  TOO  HIGH   28 Too  high   About  right   Too  low   52%   42%   3%   Do  you  consider  the  amount  of  federal  income  taxes  you  have  to  pay  as  too  high,   about  right,  or  too  low?     Note:  “Refused/Not  answered”  results  are  not  shown.   Source:  Gallup  Poll,  April  3-­‐6,  2014  
  • 30. YET,  WHEN  ASKED  ABOUT  THEIR  “FAIR  SHARE,”   MOST  AMERICANS  SAY  THE  AMOUNT  THEY  PAY  IN   INCOME  TAXES  IS  ABOUT  RIGHT   29 42%   56%   1%   More  than  your  fair  share   About  right   Less  than  your  fair  share   Do  you  feel  you  pay  more  than  your  fair  share  in  federal  income  taxes,  less  than  your  fair   share,  or  is  the  amount  you  pay  about  right?   Note:  “Refused/Not  answered”  results  are  not  shown.   Source:  McClatchy-­‐Marist  Poll,  April  7-­‐10,  2014  
  • 31. 30 GPG  Research     GPG  has  a  full-­‐scale  internal  research  team  offering  the  full  complement  of  qualita<ve  and   quan<ta<ve  public  opinion  research  services.    We  use  research  to  inform  message   development  and  communica<on  strategy,  as  well  as  to  help  clients  assess  and  monitor   cri<cal  issues  and  track  the  effec<veness  of  strategic  communica<on  campaigns.     GPG  has  a  deep  experience  conduc<ng  research  about  complex  economic  and  poli<cal  topics   with  diverse  audiences.  We  go  beyond  the  standard  Q&A,  using  innova<ve,  projec<ve   techniques  to  uncover  key  insights.  The  result  is  ac<onable  research  that  helps  shape  our   clients’  messaging  and  strategy.     For  more  informaTon  about  this  presentaTon     or  to  find  out  more  about  GPG’s  research  capabiliTes  contact:               Jason  Boxt  (jboxt@gpgdc.com)