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New Media Strategies For Nonprofits

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GloriaBoone

Nonprofits groups and organization can use social media for promotion, publicity, and fundraising. Examples from Facebook, MySpace and Twitter.

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NEW MEDIA STRATEGIES FOR NONPROFITS Gloria M. Boone, Ph.D. Professor, Communication & Journalism Suffolk University- gboone@suffolk.edu Infoacrs.com- http://infoacrs.com http://infoacrs.com/newmedianonprofits.pdf APRIL 17, 2009CAPE COD COMMUNITY COLLEGETILDEN ARTS CENTER
Generations Online in 2009 - Sydney Jones & Susannah Fox 2 Gloria Boone, New Media Strategies for Nonprofits, 2009
Social Media Audience is targeted Participation increased Easy to use Low cost Outreach to clients Compete for revenue 3 Gloria Boone, New Media Strategies for Nonprofits, 2009
YOU ARE THE MEDIA 4 Gloria Boone, New Media Strategies for Nonprofits, 2009
Demographics of Social Media 2009 5 Gloria Boone, New Media Strategies for Nonprofits, 2009
6 Gloria Boone, New Media Strategies for Nonprofits, 2009
Friends & Organize Events 89% use social media to stay in touch with friends 43% use social media to organize with others for an event, issue or cause 7 Gloria Boone, New Media Strategies for Nonprofits, 2009
Nonprofit 1.4 million nonprofit organizations Private giving reached $295 billion 61.2 million people volunteered 9.7 percent of jobs are in nonprofits http://www.urban.org/publications/901164.html 8 Gloria Boone, New Media Strategies for Nonprofits, 2009
9 Gloria Boone, New Media Strategies for Nonprofits, 2009
10 Gloria Boone, New Media Strategies for Nonprofits, 2009
11 Gloria Boone, New Media Strategies for Nonprofits, 2009
Blog 11% of Americans have created a blog 28% of teens have created a blog 32% of American read blogs often 12 Gloria Boone, New Media Strategies for Nonprofits, 2009
13 Gloria Boone, New Media Strategies for Nonprofits, 2009
14 Gloria Boone, New Media Strategies for Nonprofits, 2009
Facebook 83 million Americans 22% of adults have a Facebook profile 55% female More affluent, more college grads One of the fastest growing sites for women 55+ 70% of users are outside of U.S. 15 Gloria Boone, New Media Strategies for Nonprofits, 2009
16 Gloria Boone, New Media Strategies for Nonprofits, 2009
MySpace 65 million users 50% of adults have a MySpace profile 58% female Teens and young adults, fewer college grads, less affluent 17 Gloria Boone, New Media Strategies for Nonprofits, 2009
18 Gloria Boone, New Media Strategies for Nonprofits, 2009
19 Gloria Boone, New Media Strategies for Nonprofits, 2009
20 Gloria Boone, New Media Strategies for Nonprofits, 2009
21 Gloria Boone, New Media Strategies for Nonprofits, 2009
LinkedIn 11.8 million Americans 6% of adults have a LinkedIn profile 57% male Medium age is 40 Affluent College and graduate school 22 Gloria Boone, New Media Strategies for Nonprofits, 2009
23 Gloria Boone, New Media Strategies for Nonprofits, 2009
Twitter Real time short messages 140 characters 15 million users One of the fastest growing sites Tech users More Mobile user Medium age is 31 24 Gloria Boone, New Media Strategies for Nonprofits, 2009
25 Gloria Boone, New Media Strategies for Nonprofits, 2009
Action Plan Start with a website Know your audience Clear message Contact Contribute Use Images Add social media User generated content to add passion Build trust 26 Gloria Boone, New Media Strategies for Nonprofits, 2009
Resources & References Cohen, L. (2009, March 19). 26 Charities and Non-Profits on Twitter Jones, S. & Fox, S. (2009, January 28). Generations Online in 2009 Lenhart, A. (2009, January 14). Adults and Social Network Websites Lenhart, A. & Fox, S. (2009, Feb. 12). Twitter and Facebook Updating Wing K.T. & Pollak T. H. & Blackwood A. (2008). The Nonprofit Almanac 2008, Urban Institute Press 27 Gloria Boone, New Media Strategies for Nonprofits, 2009

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New Media Strategies For Nonprofits

  • 1. NEW MEDIA STRATEGIES FOR NONPROFITS Gloria M. Boone, Ph.D. Professor, Communication & Journalism Suffolk University- gboone@suffolk.edu Infoacrs.com- http://infoacrs.com http://infoacrs.com/newmedianonprofits.pdf APRIL 17, 2009CAPE COD COMMUNITY COLLEGETILDEN ARTS CENTER
  • 2. Generations Online in 2009 - Sydney Jones & Susannah Fox 2 Gloria Boone, New Media Strategies for Nonprofits, 2009
  • 3. Social Media Audience is targeted Participation increased Easy to use Low cost Outreach to clients Compete for revenue 3 Gloria Boone, New Media Strategies for Nonprofits, 2009
  • 4. YOU ARE THE MEDIA 4 Gloria Boone, New Media Strategies for Nonprofits, 2009
  • 5. Demographics of Social Media 2009 5 Gloria Boone, New Media Strategies for Nonprofits, 2009
  • 6. 6 Gloria Boone, New Media Strategies for Nonprofits, 2009
  • 7. Friends & Organize Events 89% use social media to stay in touch with friends 43% use social media to organize with others for an event, issue or cause 7 Gloria Boone, New Media Strategies for Nonprofits, 2009
  • 8. Nonprofit 1.4 million nonprofit organizations Private giving reached $295 billion 61.2 million people volunteered 9.7 percent of jobs are in nonprofits http://www.urban.org/publications/901164.html 8 Gloria Boone, New Media Strategies for Nonprofits, 2009
  • 9. 9 Gloria Boone, New Media Strategies for Nonprofits, 2009
  • 10. 10 Gloria Boone, New Media Strategies for Nonprofits, 2009
  • 11. 11 Gloria Boone, New Media Strategies for Nonprofits, 2009
  • 12. Blog 11% of Americans have created a blog 28% of teens have created a blog 32% of American read blogs often 12 Gloria Boone, New Media Strategies for Nonprofits, 2009
  • 13. 13 Gloria Boone, New Media Strategies for Nonprofits, 2009
  • 14. 14 Gloria Boone, New Media Strategies for Nonprofits, 2009
  • 15. Facebook 83 million Americans 22% of adults have a Facebook profile 55% female More affluent, more college grads One of the fastest growing sites for women 55+ 70% of users are outside of U.S. 15 Gloria Boone, New Media Strategies for Nonprofits, 2009
  • 16. 16 Gloria Boone, New Media Strategies for Nonprofits, 2009
  • 17. MySpace 65 million users 50% of adults have a MySpace profile 58% female Teens and young adults, fewer college grads, less affluent 17 Gloria Boone, New Media Strategies for Nonprofits, 2009
  • 18. 18 Gloria Boone, New Media Strategies for Nonprofits, 2009
  • 19. 19 Gloria Boone, New Media Strategies for Nonprofits, 2009
  • 20. 20 Gloria Boone, New Media Strategies for Nonprofits, 2009
  • 21. 21 Gloria Boone, New Media Strategies for Nonprofits, 2009
  • 22. LinkedIn 11.8 million Americans 6% of adults have a LinkedIn profile 57% male Medium age is 40 Affluent College and graduate school 22 Gloria Boone, New Media Strategies for Nonprofits, 2009
  • 23. 23 Gloria Boone, New Media Strategies for Nonprofits, 2009
  • 24. Twitter Real time short messages 140 characters 15 million users One of the fastest growing sites Tech users More Mobile user Medium age is 31 24 Gloria Boone, New Media Strategies for Nonprofits, 2009
  • 25. 25 Gloria Boone, New Media Strategies for Nonprofits, 2009
  • 26. Action Plan Start with a website Know your audience Clear message Contact Contribute Use Images Add social media User generated content to add passion Build trust 26 Gloria Boone, New Media Strategies for Nonprofits, 2009
  • 27. Resources & References Cohen, L. (2009, March 19). 26 Charities and Non-Profits on Twitter Jones, S. & Fox, S. (2009, January 28). Generations Online in 2009 Lenhart, A. (2009, January 14). Adults and Social Network Websites Lenhart, A. & Fox, S. (2009, Feb. 12). Twitter and Facebook Updating Wing K.T. & Pollak T. H. & Blackwood A. (2008). The Nonprofit Almanac 2008, Urban Institute Press 27 Gloria Boone, New Media Strategies for Nonprofits, 2009