1. Homo Creativus
Aspects of Creativity and Serendipity Management
!

2. General motto for the presentation
“Discovery consists of seeing what everybody has seen
and thinking what nobody has thought.”
– Albert Szent-Györgyi
(1893–1986, Nobel Laureate in Physiology)

3. “Innovation” has become “innoflation”
• Too much hype, even taxi drivers are talking about it!
• A critical view to the buzzwords needed, too much
innoflation management around!!
• New approaches for science and technology
parks have to emerge, 3GSP as a solution

4. Innovative environments – key challenges
(1) diversity (cf. Richard Florida)
(2) flexibility
(3) networking
(4) serendipity
(5) thinking “out of the box”
(6) open innovation (cf. Henry Chesbrough)
(7) intersectional innovations (cf. Frans Johansson)

5. Homo Creativus
• Creativity is not only the outcome of an individual
mind.
• Rather, it is the result of a dynamic interaction
among creative and even not so creative individuals.
• The power of “convergent” and “divergent”
processes.

6. 3GSP = 3rd Generation of Science Parks
• Focus on supporting open innovation and new
management paradigms (“The Oasis Way”)
Human centric!
Open innovation!
Serendipity management!
Network incubation!

7. Characteristic Project Management Serendipity Management
Approach Project Journey, exploration
Type of innovation Directional Intersectional
Type of human resources Homo faber Homo faber, Homo ludens, Homo aestheticus-informaticus,
Homo creativus
Organisation Fixed in the beginning Flexible during the process
Focus Effective process Best possible result in the end
Structure Closed innovation Open innovation
Mission Goal decided in the beginning Vision decided in the beginning
Competence search While defining the project Training camp approach
Resources, time schedule Fixed Flexible
Management style Command and control Connectivity and collaboration

8. 3rd Generation of Science
Parks
Case:
netWork Oasis,
Joensuu Science Park,
Finland
www.network-oasis.net

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15. A Golden Rule for the Leader of the New Millennium:
“It is not what the vision is,
but what the vision does.”
– R. Fritz
(FlexLab Opening on 1st of September 2004, JSP)

16. A Golden Rule for the Innovation Warrior
of the New Millennium:
“You’re not playing chess anymore;
now you’re playing poker.”
– James McGroddy

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