4. Our Mission: Build an efficient, open, thriving
marketplace that connects people who have
community- and world-changing ideas with
people who can support them.
4
5. • International donations
• Corporate partnerships
• Matching grants
• Marketing campaigns
GlobalGiving
• Donor Management
Value
• New Donors
Proposition • Fundraising and capacity
building training
• Credibility/Recognition
• UK and US Charitable Status
6. GlobalGiving Today
Overall donations made through GG to date: $80.6 mn
Overall donations made through GG in 2011: $30.1 mn
Number of donors to date: 237,246
Projects receiving funding: 5,014
Number of visitors who visit GG.org each week: 30-
40K
Average donation amount per org: ~$9,000/year
(Median: $2,400)
Countries disbursed to: 120 countries
Top Donor Countries: USA, Canada, UK, Australia,
India, Singapore
Average donation size: $78 (Median: $25)
8. Itinerary
• Online Fundraising:
Breakdown
• Networking
• Building an Online Fundraising
Strategy
• Joining the Global Giving
Community
– Why Global Giving
– Our Application Process
• Is GG for you?
10. What brought you here today?
What do you hope to get out of the
workshop?
How familiar are you with online
fundraising?
What are your organization’s
largest sources of income?
16. Step 1: Identify Your
Network
Your direct
contacts
The contacts
of your
contacts
People you
have never
met/contacts of
contacts’
contacts/only
via onilne
Source: David Armano
17. Activity
Let’s create a network tree… who is
your direct network and who do you
want to reach?
Come up with a number of how many
people can you reach!
19. Step 2: Building your
Organization’s Network
• Host volunteers
• Join local non-profit
associations
• Take advantage of
networking opportunities
• Organize
awareness/fundraiser
parties
• Social Media
• Get creative!
22. • Desire to share the difficulties of others
• Positive feeling it provides
• Following the example of neighbors
Source Vietnam Asia Pacific Economic Center – The Asia Foundation “Philanthropy
in Vietnam”
23. Source Vietnam Asia Pacific Economic Center – The Asia Foundation “Philanthropy
in Vietnam”
24. Building network:
Create Advocates
• Make your network work for
you!
• Get people excited
• Engage your audience
• Facilitate a personal
connection to your cause!
25.
26. Maintain and
Nurture…Like
any good
relationship!
You Your networks
Source: David Armano
35. Social Media in Vietnam
• 70.3% American companies using
FACEBOOK, 58% using LinkedIn, 40%
using Twitter, 26.8% using Youtube for
business (Source: MCI - Circle Merchant
Confidence index April 2011)
• Only 0.4% Vietnam companies using
FACEBOOK, 0.07% using Youtube, Only
0.2% using LinkedIn, Twitter, and Other
Vietnam SN for business Source:www.vietseo.vn
36. Step 4: Driving Engagement with networks
(new and old)
Working for Engagement
Awareness
Engagement
Donation
38. Social media…
1. Why would anyone want to listen to us on
any social network?
2. How can we deliver value, experience or
content worth sharing?
3. Why should people want to stay connected
to us over time? Why should they come
back?
4. Why should they choose to ask others to
share our content?
5. Why would they invest their time and
express loyalty in their networks?
39. Try it Out… Creating a compelling
message
Your boss has asked you to post about today’s
GlobalGiving workshop on your nonprofit’s online
platform. Decide:
•who is your audience?
•what is your key message?
•what is your organization’s personality?
•what do you want them to do as a result of the message
(tell them!)
