Alison McQuade, GlobalGiving's Online Marketing Manager, discusses how to manage a holiday giving campaign using tools available on GlobalGiving's site.
2. You + GlobalGiving = Holiday Win!
ï¶Holiday Giving 101
ï¶Tools for donors and supporters
ï¶Resources and tips for your
organization
ï¶Key dates to mark on your
calendar
3. Holiday Giving 101
ï¶Opportunity for new donors and to bring
back previous donors
ï¶Donors can make a donation, get the tax
deduction AND use that donation as a gift
through a Tribute Card
ï¶Encourage Recurring Donations for long-
term investments
4. Holiday Giving 101
ï¶Charity gifts or gift cards are perfect for
family, friends, coworkers, secret santas,
stocking stuffers or that person who âhas
everythingâ
ï¶Appeal to your donorsâ desire to âdo goodâ
5. Holiday Giving 101 - Preparation
ï¶Update your project with new information,
goals, achievements, giving options
ï¶Add new, compelling pictures
ï¶Send project updates
ï¶Create a communications plan around key
dates (see later slide)
ï¶Use/Grow your social networks and
encourage others to use them too
7. Tribute Cards
ï¶Donations made to
your project as a gift
or in memory or
someone.
ï¶Personalized cards in
electronic, print at
home or physical form.
ï¶Delayed send for
holiday gift giving
13. Gift Cards
ï¶Perfect gifts for family, friends, coworkers,
thank-yous, stocking-stuffers, etc.
ï¶Electronic, print-at-home and physical
versions available
ï¶Great gift options for âalternative giftsâ or
âthe person who has everythingâ
ï¶Free standard shipping & handling in the
US until December 31
ï¶Gift card purchases are tax-deductible
19. Recurring Donations
ï¶Itâs like âfreeâ money every month
ï¶A long-term investment can make a big
impact
ï¶Most donors canât give a large amount at
once, but can break it up into monthly
payments
ï¶Another alternative to a charity gift â it
gives all year
22. Gifts for Good
ï¶Beneficiary-made good, such as jewelry,
scarves, art, etc. Or a book, artwork or
publication by someone in the org
ï¶Gifts can be given away âfreeâ with a
donation of a certain amount
ï¶You are responsible for fulfillment
ï¶Contact Britt (blake@globalgiving.org) for
more information
23. Key Dates for Holiday Marketing
ï¶11/26 Black Friday (biggest in-store
shopping day of the year)
ï¶11/29 Cyber Monday (One of the biggest
online shopping days of the year)
ï¶12/1 World AIDS Day
ï¶12/1-12/9 Hanukkah
ï¶12/12 Last day for standard (free) shipping
of GG gift and tribute cards to arrive by
Christmas
24. Key Dates for Holiday Marketing
ï¶12/19 Last day for rush (not free) shipping
for GG gift and tribute cards to arrive by
Christmas
ï¶12/25 Christmas
ï¶12/31 New Years Eve â consider a year-
end push for donations and a last chance
for tax deductions
25. Resources for PLs
ï¶GlobalGiving Project Leaders Facebook
Group â this is for PLs only, updated with
fundraising tips, key dates, webinars,
fundraising opportunities, news and current
events
ï¶GlobalGiving Tools and Trainings Blog â
additional info, tools and opportunities for
PLs but with further explanation. Find old
trainings here too.