With the proliferation of apps, social media platforms and all of the cool tools that are coming on the market daily, it is easy for marketers, content managers or any one managing social media, to become overwhelmed. We have found that the best way to go about navigating this thick forest is by setting up a well thought out integrated control system. Here's a very simple example that can be employed by a small company or team of digital marketers. It is by no means exhaustive. It is designed to get you thinking more strategically. Our methodology is simple: plan, integrate, evaluate then disseminate.

1. How to set up
A SUPER
SOCIAL MEDIA
CONTROL CENTER

2. 1. Choosing the right social media platforms
2. Linking them to your ultimate goals
3. Setting up your social media control center
• Browser extensions and apps
• A social media content
manager/scheduler
• Content organizer
INTRO

3. Let’s look at the example of Professor Owlie
PROFILE
• Law Professor
• Author
• Publishes in the
press
• Blogger
• Social Activist
PERSONAL BRAND
• Defends the underclass
• Humans Rights Activist
• Respected Law
Professor
• Public Speaker
• Best selling author
SOCIAL MEDIA
PLATFORMS
• LinkedIn
• Facebook
• Twitter
• Klout

4. Professor Owlie’s Main Goal
MORE
SPEAKING
ENGAGEMENTS
& SELL MORE
BOOKS
PUBLIC
RELATIONS
BLOG
SOCIAL
MEDIA
SEMINARS
WORKSHOPS

5. The control center
BROWSER
EXTENSIONS
HOOTSUITE
SOCIAL MEDIA MANAGER
CONTENT
ORGANIZER
Remember
too many
extensions
can slow
down your
browsing
experience.
Choose the
most
applicable
ones that you
will use most.
Schedule and
automatically
publish 100's
of messages
Manage and
post to
multiple Social
Profiles
Measure your
reach and
track your
success with
Analytics
Don’t
forget
your
Evernote
Web
Clipper
Here’s a cool tool
from Hub Spot

6. Source: http://hypi.st/top-5-unusual-apps-for-android-devices/
Always check to find the
corresponding mobile app
of your browser extensions,
social media
management system and
content manager

7. THE PLUGINS ARE COOL TOO
Remember to integrate the
Hootsuite apps that are linked
to your social media
control center

8. Source: Company Name
Here’s Why We Like Hootsuite
Social Media Management

9. Check Out GES on
SLIDESHARE
Did you know that you can
now share you Slideshare
presentations directly to
LinkedIn with just one-click

10. Building a Brand on Social Media
CAVE HILL SCHOOL OF BUSINESS| JULY 29, 2014
Click here to register
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