5 key insights for online merchant entering or growing your business in Brazil, Russia, India and/or China. View the full webcast at http://www.globalcollect.com/bric_epayment_webcast.

1. Winning ePayment Strategies in BRIC
5 Webcast Takeaways
John Snoek – VP Marketing GlobalCollect

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Takeaway #1 - Why invest in BRIC?...

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Country Population
GDP/capita
(USD)
eCommerce
Growth (%)
B2C (Billion
USD)
Internet
Users
Brazil 201 Mio 11,311 19.1% 18.1 B 102 Mio
Russia 143 Mio 14,819 19.7% 17.5 B 77 Mio
India 1,220 Mio 3,400 34.6% 16.3 B 213 Mio
China 1,350 Mio 7,400 65.3% 181.0 B 594 Mio
…For their unmatched growth potential!
Sources: CIA – The World Factbook | Internetworldstats.com | World population statistics, International Monetary Fund, World Economic Outlook Database, April 2014,
IAMAI, Internetlivestats, iResearch

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Takeaway #2 - There are some similarities….
• High E-com growth
• Relatively closed economies
• Government/central banks dominant
• E-com infrastructure less advanced
• E-com barriers (e.g. legal, repatriation)

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Takeaway #3 - Homogeny Doesn’t Work.
Each country requires its own game plan

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Takeaway #4 - Understand consumer and
cultural behavior
Country
Debt (% HH
Income)
Savings cc/capita dc/capita
Brazil 35% 17% 0.98 1.20
Russia 13% 26% 0.03 0.07
India 12% 24% 0.02 0.11
China 17% 47% 0.14 1.29
US 136% 7% 2.21 1.57
Debt vs. savings
Source: Mercuri International
Source: creditcards.com,
Source: Statista.com
Source: Mint, Komli Media

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Takeaway #5 - Trust,
transparency & clarity

8. Learn More
Webcast Available On-Demand
www.globalcollect.com/bric_epayment_webcast
Agenda
 BRIC Overview - Separating myth from reality
 A deep-dive into each country
 The growth opportunities
 Market obstacles (regulatory, tax, logistics, payment, fraud, etc.)
 Consumer payment behavior & preferences
 What you need to set-up shop