SlideShare ist ein Scribd-Unternehmen logo
1 von 34
About Maxias
Maxias is a leading independent digital agency developing
web solutions for over 10 years.

With core strengths in usability, design and development,
Maxias presents clients with the ability to develop a
successful interactive web solution from the ground up.

Our Brand Promise

              Beautiful Websites, Great Technology
TheCompanyWeKeep
Education                               Organisations / Non-Profit                   Corporate
•   Jurong Junior College               •   Ageless Online                       •     Angliss Singapore
•   Learning Vision                     •   Alzheimer’s Disease Association      •     Bali Connection
•   Learning Capital College            •   AIN Society                          •     Prime Partners Asset
•   National University of Singapore    •   Club Rainbow (Singapore)                   Management
•   The Odyssey Preschool               •   Operation Hope Foundation            •     Jagsport
•   Pat’s School House                  •   RSVP                                 •     Microsoft
•   University of Chicago Booth, GSB    •   Society Of Sheng Hong Welfare Services
•   YMCA School of Education            •   YMCA Corporate Portal
Government / GLC / Finance              Clubs / Lifestyle / Retail
•   ACCA                                •   Batam View Beach Resort
•   Central Provident Fund Board        •   British Club
•   Capitaland                          •   The Body Shop Singapore
•   Football Association of Singapore   •   Furniture Club
•   iCELL Network                       •   Learning Horizon
•   KPMG Seminar Series                 •   National Service Resort & Country Club
•   KPMG Bank Survey                    •   The Pines Club
•   Prime Partners Group                •   Singapore Island Country Club
•   S.League                            •   Visual Merchandising Asia
                                        •   YMCA International House
TheCompanyWeKeep




                                                                   Serangoon Gardens
   Football Association of Singapore         British Club
                                                                      Country Club




   National Service Resort & Country
                                       Batam View Beach Resort   YMCA International House
                 Club
TheCompanyWeKeep




    Knowledge Universe    Asian International College    The Children’s House




    Pat’s School House   Canadian International School    Brighton Montessori
TheCompanyWeKeep




      Sonic Gear         Power Logic       Visual Merchandising Asia




     Galanga Living   Magnificat Gallery            HarryQ
TheCompanyWeKeep




     Business China        CFO Connect             Singapore QP




                                                Heath Promotion Board
        ACEIA         Capialand Rihan Heights
                                                    Only Human
DIGITAL TRENDS 2013
Our musing …
Digital Agencies Phobia No. 1

                            The Next Big Thing

                          It's not a matter of if but when.

It wasn't so long ago that Apple was struggling under the leadership of a guy from
Pepsi, Google was a pair of nerds in a dorm room, Microsoft was battling for
attention and market penetration, and Zuckerberg was pilfering the Winklevoss twins.

We all remember when ICQ, AOL, MySpace, and Netscape were monster players,
and we wonder what new thing will skyrocket out of the blue and change the game
again.
Moore’s Law

      That Processing power for computers will
              double every two years.
                           1965- Intel co-founder Gordon E. Moore
Web 3.0 – Develop a Responsive website
Responsive, Adaptive Content, Mobile First, Device Agnostic, Resolution
Independent – One website to rule them all.
A web with less words
Start investing in visual assets
Point, Click, Double Tap, Pinch, Swipe




                 Tablet


                   2012
Microsoft Surface Pro




                        Starts at USD 899
Sites will turn social




       We’ve build two. So far.
Sites will turn social




                         Maxias Concept Site
Sites will turn social
Visitors will be asked to connect via different social portals. You can
choose your interest or opt in for newsletter updates.




                                                     Maxias Concept Site
Sites will turn social
So depending on what they select, the website will pool contents related
to their selection




                                                  Maxias Concept Site
eCommerce




 They say eCommerce only has an upside. We agree.
Trending Social Sites
Final Note




Your website is not the center of your
digital universe.
Final Note
             But it is your face
             to the world
Final Note




             No matter what size it is
Content
             Management
Final Note   System

                          and we like to
                          think that
                          your CMS is
                          the center of
                          your digital
                          space
Final Note
             All your other
             digital assets
             are touch
             points
Thank You!
glenn lim                           johnny koh                 farik osman
managing director                   account director           art director

e. glenn.lim@maxias.net             e. johnny.koh@maxias.net   e. farik.osman@maxias.net
m. +65 9229 1166                    m. +65 9179 7670           m. +65 9630 5210


Singapore Office
16 Mohammed Sultan road
#03-02 Singapore 238965

t. +65 6221 6266 f. +65 6221 6267
www.maxias.net
Copyright
Ideas presented in this proposal are proprietary to the
          project team who put it together

    Please do not adapt in full or portions for use
      without the written approval of the team

Weitere ähnliche Inhalte

Ähnlich wie Maxias - Digital Trends 2013

PPT- UK- Business Development Manager(1)
PPT- UK- Business Development Manager(1)PPT- UK- Business Development Manager(1)
PPT- UK- Business Development Manager(1)Debayan Chakraborty
 
Digital Transformation 2018 - Edinburgh
Digital Transformation 2018 - EdinburghDigital Transformation 2018 - Edinburgh
Digital Transformation 2018 - EdinburghRay Bugg
 
Totally Communications Online Portfolio
Totally Communications Online PortfolioTotally Communications Online Portfolio
Totally Communications Online PortfolioTotally Communications
 
Edu plan 2019 apr:may rev m
Edu plan 2019 apr:may rev mEdu plan 2019 apr:may rev m
Edu plan 2019 apr:may rev mGordon Kraft
 
Edu plan 2019 apr g
Edu plan 2019 apr gEdu plan 2019 apr g
Edu plan 2019 apr gGordon Kraft
 
Software Development Company Corporate Presentation
Software Development Company Corporate Presentation Software Development Company Corporate Presentation
Software Development Company Corporate Presentation Aapna Infotech
 
October 2017 Digital Marketing Roundtable
October 2017 Digital Marketing RoundtableOctober 2017 Digital Marketing Roundtable
October 2017 Digital Marketing RoundtableMartha Herdendorf
 
Build a million dollar pipeline in 2013 with IAMCP
Build a million dollar pipeline in 2013 with IAMCPBuild a million dollar pipeline in 2013 with IAMCP
Build a million dollar pipeline in 2013 with IAMCPJustin Slagle
 
Rezkii original slide deck for MaGiC Accelerator May 2015
Rezkii original slide deck for MaGiC Accelerator May 2015Rezkii original slide deck for MaGiC Accelerator May 2015
Rezkii original slide deck for MaGiC Accelerator May 2015Hazrul Azhar Jamari
 
iTechNotion - Company Profile
iTechNotion - Company ProfileiTechNotion - Company Profile
iTechNotion - Company Profileitechnotion
 
10 Minute Powerpoint
10 Minute Powerpoint10 Minute Powerpoint
10 Minute Powerpointkyrieelayne
 
WS @ Toronto Tech Meetup
WS @ Toronto Tech MeetupWS @ Toronto Tech Meetup
WS @ Toronto Tech MeetupWealthsimple
 
eGeneration Group Profile
eGeneration Group ProfileeGeneration Group Profile
eGeneration Group Profilenayeen
 
skyline business school
skyline business schoolskyline business school
skyline business schoolBushra Khan
 

Ähnlich wie Maxias - Digital Trends 2013 (20)

PPT- UK- Business Development Manager(1)
PPT- UK- Business Development Manager(1)PPT- UK- Business Development Manager(1)
PPT- UK- Business Development Manager(1)
 
Digital Transformation 2018 - Edinburgh
Digital Transformation 2018 - EdinburghDigital Transformation 2018 - Edinburgh
Digital Transformation 2018 - Edinburgh
 
Mak creatives
Mak creativesMak creatives
Mak creatives
 
Mak creatives
Mak creativesMak creatives
Mak creatives
 
Totally Communications Online Portfolio
Totally Communications Online PortfolioTotally Communications Online Portfolio
Totally Communications Online Portfolio
 
Edu plan 2019 apr:may rev m
Edu plan 2019 apr:may rev mEdu plan 2019 apr:may rev m
Edu plan 2019 apr:may rev m
 
Edu plan 2019 apr g
Edu plan 2019 apr gEdu plan 2019 apr g
Edu plan 2019 apr g
 
Edu plan 2019 apr
Edu plan 2019 aprEdu plan 2019 apr
Edu plan 2019 apr
 
Quasar - Credentials
Quasar - CredentialsQuasar - Credentials
Quasar - Credentials
 
An Introduction to Online Business
An Introduction to Online BusinessAn Introduction to Online Business
An Introduction to Online Business
 
Software Development Company Corporate Presentation
Software Development Company Corporate Presentation Software Development Company Corporate Presentation
Software Development Company Corporate Presentation
 
October 2017 Digital Marketing Roundtable
October 2017 Digital Marketing RoundtableOctober 2017 Digital Marketing Roundtable
October 2017 Digital Marketing Roundtable
 
Build a million dollar pipeline in 2013 with IAMCP
Build a million dollar pipeline in 2013 with IAMCPBuild a million dollar pipeline in 2013 with IAMCP
Build a million dollar pipeline in 2013 with IAMCP
 
Rezkii original slide deck for MaGiC Accelerator May 2015
Rezkii original slide deck for MaGiC Accelerator May 2015Rezkii original slide deck for MaGiC Accelerator May 2015
Rezkii original slide deck for MaGiC Accelerator May 2015
 
iTechNotion - Company Profile
iTechNotion - Company ProfileiTechNotion - Company Profile
iTechNotion - Company Profile
 
10 Minute Powerpoint
10 Minute Powerpoint10 Minute Powerpoint
10 Minute Powerpoint
 
WS @ Toronto Tech Meetup
WS @ Toronto Tech MeetupWS @ Toronto Tech Meetup
WS @ Toronto Tech Meetup
 
eGeneration Group Profile
eGeneration Group ProfileeGeneration Group Profile
eGeneration Group Profile
 
skyline business school
skyline business schoolskyline business school
skyline business school
 
Value of DCCC
Value of DCCCValue of DCCC
Value of DCCC
 

Kürzlich hochgeladen

world health day 2024.pptxgbbvggvbhjjjbbbb
world health day 2024.pptxgbbvggvbhjjjbbbbworld health day 2024.pptxgbbvggvbhjjjbbbb
world health day 2024.pptxgbbvggvbhjjjbbbbpreetirao780
 
Making and Unmaking of Chandigarh - A City of Two Plans2-4-24.ppt
Making and Unmaking of Chandigarh - A City of Two Plans2-4-24.pptMaking and Unmaking of Chandigarh - A City of Two Plans2-4-24.ppt
Making and Unmaking of Chandigarh - A City of Two Plans2-4-24.pptJIT KUMAR GUPTA
 
Unit1_Syllbwbnwnwneneneneneneentation_Sem2.pptx
Unit1_Syllbwbnwnwneneneneneneentation_Sem2.pptxUnit1_Syllbwbnwnwneneneneneneentation_Sem2.pptx
Unit1_Syllbwbnwnwneneneneneneentation_Sem2.pptxNitish292041
 
AI and Design Vol. 2: Navigating the New Frontier - Morgenbooster
AI and Design Vol. 2: Navigating the New Frontier - MorgenboosterAI and Design Vol. 2: Navigating the New Frontier - Morgenbooster
AI and Design Vol. 2: Navigating the New Frontier - Morgenbooster1508 A/S
 
怎么办理英国Newcastle毕业证纽卡斯尔大学学位证书一手渠道
怎么办理英国Newcastle毕业证纽卡斯尔大学学位证书一手渠道怎么办理英国Newcastle毕业证纽卡斯尔大学学位证书一手渠道
怎么办理英国Newcastle毕业证纽卡斯尔大学学位证书一手渠道yrolcks
 
Top 10 Modern Web Design Trends for 2025
Top 10 Modern Web Design Trends for 2025Top 10 Modern Web Design Trends for 2025
Top 10 Modern Web Design Trends for 2025Rndexperts
 
Map of St. Louis Parks
Map of St. Louis Parks                              Map of St. Louis Parks
Map of St. Louis Parks CharlottePulte
 
DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...
DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...
DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...Rishabh Aryan
 
guest bathroom white and blue ssssssssss
guest bathroom white and blue ssssssssssguest bathroom white and blue ssssssssss
guest bathroom white and blue ssssssssssNadaMohammed714321
 
Iconic Global Solution - web design, Digital Marketing services
Iconic Global Solution - web design, Digital Marketing servicesIconic Global Solution - web design, Digital Marketing services
Iconic Global Solution - web design, Digital Marketing servicesIconic global solution
 
Interior Design for Office a cura di RMG Project Studio
Interior Design for Office a cura di RMG Project StudioInterior Design for Office a cura di RMG Project Studio
Interior Design for Office a cura di RMG Project StudioRMG Project Studio
 
cda.pptx critical discourse analysis ppt
cda.pptx critical discourse analysis pptcda.pptx critical discourse analysis ppt
cda.pptx critical discourse analysis pptMaryamAfzal41
 
Karim apartment ideas 02 ppppppppppppppp
Karim apartment ideas 02 pppppppppppppppKarim apartment ideas 02 ppppppppppppppp
Karim apartment ideas 02 pppppppppppppppNadaMohammed714321
 
simpson-lee_house_dt20ajshsjsjsjsjj15.pdf
simpson-lee_house_dt20ajshsjsjsjsjj15.pdfsimpson-lee_house_dt20ajshsjsjsjsjj15.pdf
simpson-lee_house_dt20ajshsjsjsjsjj15.pdfLucyBonelli
 
10 Best WordPress Plugins to make the website effective in 2024
10 Best WordPress Plugins to make the website effective in 202410 Best WordPress Plugins to make the website effective in 2024
10 Best WordPress Plugins to make the website effective in 2024digital learning point
 
Piece by Piece Magazine
Piece by Piece Magazine                      Piece by Piece Magazine
Piece by Piece Magazine CharlottePulte
 
Color Theory Explained for Noobs- Think360 Studio
Color Theory Explained for Noobs- Think360 StudioColor Theory Explained for Noobs- Think360 Studio
Color Theory Explained for Noobs- Think360 StudioThink360 Studio
 
Pearl Disrtrict urban analyusis study pptx
Pearl Disrtrict urban analyusis study pptxPearl Disrtrict urban analyusis study pptx
Pearl Disrtrict urban analyusis study pptxDanielTamiru4
 
Giulio Michelon, Founder di @Belka – “Oltre le Stime: Sviluppare una Mentalit...
Giulio Michelon, Founder di @Belka – “Oltre le Stime: Sviluppare una Mentalit...Giulio Michelon, Founder di @Belka – “Oltre le Stime: Sviluppare una Mentalit...
Giulio Michelon, Founder di @Belka – “Oltre le Stime: Sviluppare una Mentalit...Associazione Digital Days
 
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书zdzoqco
 

Kürzlich hochgeladen (20)

world health day 2024.pptxgbbvggvbhjjjbbbb
world health day 2024.pptxgbbvggvbhjjjbbbbworld health day 2024.pptxgbbvggvbhjjjbbbb
world health day 2024.pptxgbbvggvbhjjjbbbb
 
Making and Unmaking of Chandigarh - A City of Two Plans2-4-24.ppt
Making and Unmaking of Chandigarh - A City of Two Plans2-4-24.pptMaking and Unmaking of Chandigarh - A City of Two Plans2-4-24.ppt
Making and Unmaking of Chandigarh - A City of Two Plans2-4-24.ppt
 
Unit1_Syllbwbnwnwneneneneneneentation_Sem2.pptx
Unit1_Syllbwbnwnwneneneneneneentation_Sem2.pptxUnit1_Syllbwbnwnwneneneneneneentation_Sem2.pptx
Unit1_Syllbwbnwnwneneneneneneentation_Sem2.pptx
 
AI and Design Vol. 2: Navigating the New Frontier - Morgenbooster
AI and Design Vol. 2: Navigating the New Frontier - MorgenboosterAI and Design Vol. 2: Navigating the New Frontier - Morgenbooster
AI and Design Vol. 2: Navigating the New Frontier - Morgenbooster
 
怎么办理英国Newcastle毕业证纽卡斯尔大学学位证书一手渠道
怎么办理英国Newcastle毕业证纽卡斯尔大学学位证书一手渠道怎么办理英国Newcastle毕业证纽卡斯尔大学学位证书一手渠道
怎么办理英国Newcastle毕业证纽卡斯尔大学学位证书一手渠道
 
Top 10 Modern Web Design Trends for 2025
Top 10 Modern Web Design Trends for 2025Top 10 Modern Web Design Trends for 2025
Top 10 Modern Web Design Trends for 2025
 
Map of St. Louis Parks
Map of St. Louis Parks                              Map of St. Louis Parks
Map of St. Louis Parks
 
DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...
DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...
DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...
 
guest bathroom white and blue ssssssssss
guest bathroom white and blue ssssssssssguest bathroom white and blue ssssssssss
guest bathroom white and blue ssssssssss
 
Iconic Global Solution - web design, Digital Marketing services
Iconic Global Solution - web design, Digital Marketing servicesIconic Global Solution - web design, Digital Marketing services
Iconic Global Solution - web design, Digital Marketing services
 
Interior Design for Office a cura di RMG Project Studio
Interior Design for Office a cura di RMG Project StudioInterior Design for Office a cura di RMG Project Studio
Interior Design for Office a cura di RMG Project Studio
 
cda.pptx critical discourse analysis ppt
cda.pptx critical discourse analysis pptcda.pptx critical discourse analysis ppt
cda.pptx critical discourse analysis ppt
 
Karim apartment ideas 02 ppppppppppppppp
Karim apartment ideas 02 pppppppppppppppKarim apartment ideas 02 ppppppppppppppp
Karim apartment ideas 02 ppppppppppppppp
 
simpson-lee_house_dt20ajshsjsjsjsjj15.pdf
simpson-lee_house_dt20ajshsjsjsjsjj15.pdfsimpson-lee_house_dt20ajshsjsjsjsjj15.pdf
simpson-lee_house_dt20ajshsjsjsjsjj15.pdf
 
10 Best WordPress Plugins to make the website effective in 2024
10 Best WordPress Plugins to make the website effective in 202410 Best WordPress Plugins to make the website effective in 2024
10 Best WordPress Plugins to make the website effective in 2024
 
Piece by Piece Magazine
Piece by Piece Magazine                      Piece by Piece Magazine
Piece by Piece Magazine
 
Color Theory Explained for Noobs- Think360 Studio
Color Theory Explained for Noobs- Think360 StudioColor Theory Explained for Noobs- Think360 Studio
Color Theory Explained for Noobs- Think360 Studio
 
Pearl Disrtrict urban analyusis study pptx
Pearl Disrtrict urban analyusis study pptxPearl Disrtrict urban analyusis study pptx
Pearl Disrtrict urban analyusis study pptx
 
Giulio Michelon, Founder di @Belka – “Oltre le Stime: Sviluppare una Mentalit...
Giulio Michelon, Founder di @Belka – “Oltre le Stime: Sviluppare una Mentalit...Giulio Michelon, Founder di @Belka – “Oltre le Stime: Sviluppare una Mentalit...
Giulio Michelon, Founder di @Belka – “Oltre le Stime: Sviluppare una Mentalit...
 
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
 

Maxias - Digital Trends 2013

  • 1.
  • 2. About Maxias Maxias is a leading independent digital agency developing web solutions for over 10 years. With core strengths in usability, design and development, Maxias presents clients with the ability to develop a successful interactive web solution from the ground up. Our Brand Promise Beautiful Websites, Great Technology
  • 3. TheCompanyWeKeep Education Organisations / Non-Profit Corporate • Jurong Junior College • Ageless Online • Angliss Singapore • Learning Vision • Alzheimer’s Disease Association • Bali Connection • Learning Capital College • AIN Society • Prime Partners Asset • National University of Singapore • Club Rainbow (Singapore) Management • The Odyssey Preschool • Operation Hope Foundation • Jagsport • Pat’s School House • RSVP • Microsoft • University of Chicago Booth, GSB • Society Of Sheng Hong Welfare Services • YMCA School of Education • YMCA Corporate Portal Government / GLC / Finance Clubs / Lifestyle / Retail • ACCA • Batam View Beach Resort • Central Provident Fund Board • British Club • Capitaland • The Body Shop Singapore • Football Association of Singapore • Furniture Club • iCELL Network • Learning Horizon • KPMG Seminar Series • National Service Resort & Country Club • KPMG Bank Survey • The Pines Club • Prime Partners Group • Singapore Island Country Club • S.League • Visual Merchandising Asia • YMCA International House
  • 4. TheCompanyWeKeep Serangoon Gardens Football Association of Singapore British Club Country Club National Service Resort & Country Batam View Beach Resort YMCA International House Club
  • 5. TheCompanyWeKeep Knowledge Universe Asian International College The Children’s House Pat’s School House Canadian International School Brighton Montessori
  • 6. TheCompanyWeKeep Sonic Gear Power Logic Visual Merchandising Asia Galanga Living Magnificat Gallery HarryQ
  • 7. TheCompanyWeKeep Business China CFO Connect Singapore QP Heath Promotion Board ACEIA Capialand Rihan Heights Only Human
  • 9. Digital Agencies Phobia No. 1 The Next Big Thing It's not a matter of if but when. It wasn't so long ago that Apple was struggling under the leadership of a guy from Pepsi, Google was a pair of nerds in a dorm room, Microsoft was battling for attention and market penetration, and Zuckerberg was pilfering the Winklevoss twins. We all remember when ICQ, AOL, MySpace, and Netscape were monster players, and we wonder what new thing will skyrocket out of the blue and change the game again.
  • 10. Moore’s Law That Processing power for computers will double every two years. 1965- Intel co-founder Gordon E. Moore
  • 11. Web 3.0 – Develop a Responsive website Responsive, Adaptive Content, Mobile First, Device Agnostic, Resolution Independent – One website to rule them all.
  • 12. A web with less words
  • 13.
  • 14.
  • 15. Start investing in visual assets
  • 16. Point, Click, Double Tap, Pinch, Swipe Tablet 2012
  • 17.
  • 18. Microsoft Surface Pro Starts at USD 899
  • 19. Sites will turn social We’ve build two. So far.
  • 20. Sites will turn social Maxias Concept Site
  • 21. Sites will turn social Visitors will be asked to connect via different social portals. You can choose your interest or opt in for newsletter updates. Maxias Concept Site
  • 22. Sites will turn social So depending on what they select, the website will pool contents related to their selection Maxias Concept Site
  • 23. eCommerce They say eCommerce only has an upside. We agree.
  • 25.
  • 26.
  • 27.
  • 28. Final Note Your website is not the center of your digital universe.
  • 29. Final Note But it is your face to the world
  • 30. Final Note No matter what size it is
  • 31. Content Management Final Note System and we like to think that your CMS is the center of your digital space
  • 32. Final Note All your other digital assets are touch points
  • 33. Thank You! glenn lim johnny koh farik osman managing director account director art director e. glenn.lim@maxias.net e. johnny.koh@maxias.net e. farik.osman@maxias.net m. +65 9229 1166 m. +65 9179 7670 m. +65 9630 5210 Singapore Office 16 Mohammed Sultan road #03-02 Singapore 238965 t. +65 6221 6266 f. +65 6221 6267 www.maxias.net
  • 34. Copyright Ideas presented in this proposal are proprietary to the project team who put it together Please do not adapt in full or portions for use without the written approval of the team