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ROYAL LEPAGE
ATLANTIC




                      COSSETTE MEDIA




                  GOOGLE:
                 CHANGING
               ADVERTISING         1
GLEN MORE – COSSETTE MEDIA
INTERACTIVE MEDIA STRATEGIST
COSSETTE   JUNE 22 2009
MEDIA




           GOOGLE FACTS
           > 97% of the search engine's revenue from
             advertising programs
           > Google’s total advertising
             $21.9 Billion
           > Buys one company a
             month
           > Owns YouTube,
             DoubleClick and AdMob



                                                       3
COSSETTE
MEDIA
COSSETTE
MEDIA




           MOBILE ADVERTISING
COSSETTE
MEDIA




           RICH MEDIA ADS
COSSETTE
MEDIA




           IN GAME ADVERTISING
COSSETTE
MEDIA




           SOCIAL MEDIA CHANNELS
COSSETTE
MEDIA




           9
COSSETTE
MEDIA




           10
COSSETTE
MEDIA




           11
COSSETTE
MEDIA




           12
COSSETTE
MEDIA




            Visitors   Input




                       Dropout




           Customers   Success

                                 13
COSSETTE
MEDIA




           14
COSSETTE
MEDIA




           15
COSSETTE
MEDIA




           16
COSSETTE
MEDIA




           17
COSSETTE
MEDIA




           18
COSSETTE
MEDIA




           Menus, Coupons
                            19
COSSETTE
MEDIA




           20
COSSETTE
MEDIA




           INSIGHTS




                      21
COSSETTE
MEDIA




                       PROMOTED VIDEO




           KEYWORDS, PEMIUM CHANNELS, PROMOTED VIDEO
                                                  22
COSSETTE
MEDIA




           23
COSSETTE
MEDIA




           182 Course
           235 Resource Documents
           Certification Prep




             YOU ARE GETTING ACCESS SOON.
             MAKE SURE YOUTAKE A LOOK FOR
              THINGS THAT ARE RELEVANT TO
                       YOUR JOB

                                            24

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