1. Assignment : 8 –
individuAl Coursework
PresentAtion
drAft - 3
By Gledis Dedaj

2. whAt i leArnt from
AudienCe feedbACk

3. exPloring
toPiCs!

4. reseArCh of toPiC
Laws Broken By Paparazzi
• Many paparazzo trespass into the homes of celebrities and even climb trees to get shots of
their house.
• Paparazzi regularly drive vehicles with no plates and when they break the law using their
vehicles (like running red lights or causing an accident) there is no way for anyone to track
the perpetrators down.
• Current law does not allow photos to be taken of a private citizen in certain "private"
situations and places. It also does not allow injurious false information to be published.
• What's the limit?
http://www.bestfunfacts.com/pop-culture.html

5. reseArCh of toPiC
Laws Broken By Paparazzi
• Some paparazzi have been accused of intentionally causing someone to fall or get hit by a
camera - these may be battery and charges may be pressed.
• The courts have protected the gathering and printing of "news worthy" information about
private citizens as long as it has social value and doesn't cause a reasonable intrusion on the
privacy of the individual.
• However all paparazzi photographs and video are of high-profile people doing very mundane,
everyday activities - eating, walking, driving, visiting their doctor, etc. Photos documenting
these normal, every-day actions hardly seem newsworthy.
http://www.bestfunfacts.com/pop-culture.html

6. reseArCh of toPiC
Problems with paparazzi
1. Car chases: Lindsay Lohan and Scarlett Johansson were both involved in car accidents
while being chased by paparazzi. One paparazzo even caused a deliberate accident
with Catherine Zeta-Jones to get her out of her car for a photo. Princess Dianna was
killed in a car crash while her driver attempted to flee the paparazzi.
2. Setting off fire alarms to force their object to evacuate a building.
3. Tripping next to their target to attempt an up-skirt photo.
4. Peeking through open drapes of celebrity houses to take photos of a celebrity's
private life. A most popular example of this tactic is the paparazzo who took a topless
photo of Jennifer Aniston while furtively camping outside her house.
http://www.bestfunfacts.com/pop-culture.html

7. reseArCh of toPiC
What Rights Do Celebrities Have?
• The paparazzi have become as much a part of the Hollywood culture as the stars
they follow.
• We have them to thank for the shots of Britney Spears shaving her head, Lindsay
Lohan passed out drunk in a friend’s car, and Paris Hilton being carted off to jail.
• So who are these people? Ruthless predators who will do anything to get the
shot? Or are they hard workers playing an important role in keeping the
Hollywood machine running?
• Reports of celebrities getting in physical fights with paparazzi surface almost
weekly.

8. reseArCh of toPiC
What Rights Do Celebrities Have?
• Britney Spears took an umbrella to a paparazzo’s car.
• Julia Roberts chased down a photographer she caught snapping away
at her children’s school.
• Brad Pitt, whose family is one of the biggest targets of paparazzi, has
been vocal about his disdain for these guerrilla photographers.
“I hate these people. I don’t understand how they do that for a living,” he
told the Today Show.
http://www.paparazzi-reform.org/legal/

9. reseArCh of toPiC
Is Publicity Key To Success?
• Many celebrities have been know to create what’s called as a ‘Publicity Stunt’.
• This is usually done to draw attention to the celebrity thus increasing their fame and
popularity.
• However is this a vital part of success?
For Against
• The more popular you are the more • Many artists have a small fan base
jobs you are offered. and are still successful.
• In the music industry fame is key to • There are actors that always seem to
sales figures.
stay out of the public eye yet always
• Actors can work with theatre. land high-paying roles.

10. reseArCh of toPiC
How Are Celebrities Affected?
Siena Miller
• In 2008, Sienna Miller won $80,000 in settlements after suing British paparazzi who she
said harassed her and invaded her privacy, by chasing her while she was in her car and
stalking her outside her home.
• She later said about the case:
“I’m the first person to sue and win against the paparazzi on harassment charges. It absolutely
changed my life. I didn’t want to shut down and hide myself away.”
http://www.paparazzi-reform.org/legal/

11. reseArCh of toPiC
How Are Celebrities Affected?
Nicole Richie
• In 2010, Nicole Richie successfully got a restraining order against Fabricio Luis Mariotto,
who she said tried to scare her family in order to elicit reactionary photographs.
• The order mandates that Mariotto stay 100 yards from the family.
• Richie said that Mariotto “drives erratically around my children and others, yells, screams
and attempts to scare us so that he can photograph our reactions.“
http://www.paparazzi-reform.org/legal/

12. reseArCh of toPiC
How Are Celebrities Affected?
Princess Diana
• Princess Diana's death in a 1997 Paris car accident has been widely blamed on paparazzi
who were chasing the car.
• Originally, nine photographers were charged with manslaughter, but in 2002, they were
found not guilty.
• Three of the photographers were later charged in 2006, with invasion of privacy, but they
were fined only 1 euro.

13. reseArCh of toPiC
How Are Celebrities Portrayed In The Media?
• Some celebs will purposely put themselves out there to get press and they won't care if it's in
negative or positive ways.
• Once upon a time paparazzo's just took photos of celebs. Now you have video everywhere and
celebrity bloggers on top of every single celebrities' moves.
• Many would argue that celebrities are mostly shown in a negative light.
• After all, paparazzo don’t go through all that trouble of breaking laws and waiting hours on end to
take beautiful pictures of famous people.
• Society constantly hungry for embarrassing photos of these people who are meant to be perfect
public figures.
• This perfect image is tarnished by paparazzo pictures. E.g. topless pictures of Kate Middleton.
• Public demand of such negative portrayals of celebrities through photographs taken secretly is what
fuels magazines to represent them in such a bad light.

14. reseArCh of toPiC
How Does Society Define The Term ‘Celebrity’?
• Nowadays we have many different types of ‘celebrities’
• It can be argued that fame has become too easy to achieve.
• You can even become a celebrity online via YouTube.
Artist T.V. Politician Reality T.V Internet National
Personality Star Celebrity Treasure
A film star or Someone Someone who Public figure
musician. Someone who Someone famous for has gained regarded as
is constantly involved in appearing on popularity via being
in the public politics that a reality T.V internet sites emblematic of
Someone who eye for no has become a show or even such as a nation’s
is famous for particular famous public winning. YouTube. cultural
a particular reason. figure.
E.g. Big heritage or
talent.
Brother. identity.

15. reseArCh of toPiC
The Role Of The Audience
• Different people experience the same media message differently.
• Audiences play a role in interpreting media texts because each audience member brings to
the media text a unique set of life experiences (age, gender, education, cultural
upbringing, etc.)
• When applied to the text this creates unique interpretations.
• A World War II veteran, for example, brings a different set of experiences to a movie like
Saving Private Ryan than any other audience member resulting in a different reaction to
the film as well as, perhaps, greater insight.

16. reseArCh of toPiC
The Role Of The Audience
• The more questions we can ask about what we are experiencing around us, the more alert
we can be about accepting or rejecting messages.
• Research indicates that, over time, children of all ages can learn age-appropriate skills that
give them a new set of glasses with which they can “read” and interpret their media
culture.
• Many tabloid newspapers and gossip websites earn millions just by reporting anything
and everything about celebrities and as long as this sort of news is in demand by the
public, celebrities will be made.

17. reseArCh of toPiC
How Does The Media Influence Society?
• Constantly seeing or hearing something will have it stick in your head. If you hear that Tan Shoppe is
the best tanning place in town 5x a day when you think of tanning salons and where you should go you
will remember the Tan Shoppe and most likely go there since you remember it.
• So advertisements works in the way that repetitive content gets stuck in your head.
The media offering advice to you in a way that doesn't seem like a commercial can stop you from
filtering commercials out. Like people often do with TiVo or DVR and lowering the volume on their
radios.
• Since the mainstream media is apart of almost any contemporary culture people will take what they
see in ads, and accept it subconsciously and it may get in their heads that way.

18. reseArCh of toPiC
How Does The Media Influence Society?
The most influential form
of advertising comes
from what we watch on
television.
Unexpectedly magazines
are the second most
influential.
More so than films or video
games.

19. develoPing the toPiC
A) What is the purpose of the documentary?
• The purpose of the documentary is to bring forward a debate on the
way the media works and how everyone is affected by it.
• From the average person to celebrities, in one way or another the
Media Industry concerns us all.

20. develoPing the toPiC
B) What would people learn about this topic from your documentary?
• People would learn about:
- The various laws broken by paparazzi
- Statistics about public demand on photographs of celebrities
- What is the criteria for a good paparazzi photograph
- The different types of celebrities
- What makes someone famous
- Why people want to see negative representations of celebrities
- Different case studies of celebrities that have been effected by paparazzi in an extreme way
- What role does the audience play in the media
- How are we effect by what is shown in the media
- To what extent is the media controlled

21. develoPing the toPiC
C) What style of documentary is it?
• It is an Informative Documentary.
• This is because this documentary will bring forward the pros and cons of
different aspects of the media.
• This presents a debate for the viewer.
• Therefore it will inform the audience of the negatives and positives.

22. develoPing the toPiC
Episode 1:
• Paparazzi Breaking the Law – Celebrities Fight Back
- Different laws that paparazzi break to get photos.
- Why are there different rules for celebrities and average citizens concerning
privacy?
- Photos of Kate only published in France.
- The effect on celebrities and how they have retaliated. E.g. Britney Spears
Episode 2:
• The Role of The Audience
- Do the public create celebrities?
- Are audiences in control of what is shown in the media? Public demand?
- Are our perceptions of people in the public eye altered by whoever is in control?
- Are celebrities portrayed in a reliable way?
Episode 3:
• What It Means To Be A Celebrity
- Times have changed in terms of how people become famous.
- Can anyone become a celebrity in today's society? E.g. via YouTube
- How do we determine who is a ‘celebrity’?
- What does this term mean?

23. AudienCe!
A) Who is the audience? Why?
• The audience quite wide, because the media industry is something that effects us all.
• In particular those of us who seek out gossip in magazines or photographs of
celebrities.
• These are the people that fuel such an industry, thus making them the target of this
documentary, more so than just anyone who is aware of the industry.

24. AudienCe!
B) Who is your target audience? Why?
• My target audience are mainly females of a young age, ranging from 15-35.
• This is due to the fact that women tend to take more of an interest in the world
of famous people, celebrities and gossip.
• The target audience will most likely need to be people who read magazines
about celebrities and look at paparazzi photographs in these magazines.
• This is so that the documentary will have more of an effect on the audience as
they will be able to understand the influence they have on the media and
paparazzi (public demand) and also how they in return are effected.

25. AudienCe!
C) Who is the secondary audience? Why?
• There is also room for a male audience.
• This is due to the fact that the documentary also explores the political side of
the media.
• E.g. Different laws concerning the media and how certain laws are breached by
paparazzi.

26. AudienCe!
D) Is it a niche or mass audience? Why?
• The audience is mass.
• This is because the media is everywhere in society.
• Therefore everyone is somehow effected by the media and it is
something that everyone is faced with everyday.
• E.g. Magazines, Bill Boards, T.V, Music, Films, Posters etc

27. AudienCe!
E) Connect purpose to audience – why should/do they want to learn
about this topic?
• My target audience are those who take an interest in what is shown in the
media thus they already have some kind of idea of how people are represented.
• They will want to watch my documentary as it brings forward different debates
concerning these representations and the means that people will go to get
information via photographs.
• The purpose, which is to look at the pros and cons of the media relates to my
target audience who are the consumers of such products.

28. insPirAtion!
Stacey Dooley in the USA – ‘Girls Behind Bars’
• I really liked the way she personally interviewed some of the prisoners because
she was really persistent even when they didn’t really want to talk.
• I also liked the use of establishing
shots with voice-overs over them.

29. insPirAtion!
‘Baby Beauty Queens’
• The use of the establishing shot
worked very well with the titles
of the place where they were
filming.
• The interview style was interesting
and effective. The interviewer
remains behind the camera thus the
viewer’s attention is focused on the
person who is being interviewed.
(She is looking behind the camera which
implies that is where the interviewer is.)

30. ChAnnel And time!
• I would prefer for my documentary to be shown on Channel four at the time of
9:00
• This is down to the fact that 9:00 is the channels usual time for broadcasting
documentaries as it is a time when the public are most likely to finally sit down
in front of the television and watch something.
• Channel 4 is most suited to my documentary as they tend to show
documentaries similar to mine already therefore it will fit right in.

31. Conventions!
Convention: Use: Develop: Challenge: Description:
I will be challenging
this convention as I
will also be using a
- Voiceover presenter thus
combining the two.
i will use statistics
in the form of
graphs in order to
- Statistics support the points
being made.
I will be challenging
this convention as I
will also be using a
- Presenter voiceover thus
combining the two.

32. Conventions!
Convention: Use: Develop: Challenge: Description:
There will be interviews
throughout the whole
documentary. Whether
- Interviews they are with experts or
just members of the
public.
This will be used in the
first two minutes of the
documentary when the
- Archival topic is being
Footage introduced.
This will be used in the
first two minutes of the
documentary when the
- Montage topic is being
Footage introduced.

33. PlAn!
Establishing shots
• I would like to use establishing shots when talking about certain locations
with voice-overs.
• I would also like to use these shots when introducing a new topic to the
audience.
An example of an Establishing Shot 

34. PlAn!
Use of Presenter or Voiceover
• I will be using a combination of both a presenter and a voiceover.
• For example when interviews are being shown a presenter will be needed to ask the
questions and guide the viewers through what is going on.
• However when statistics are being given through graphs and charts a voiceover will also
be needed to talk over the information and explain it to the viewers.

35. PlAn!
Public Interviews
• This documentary greatly includes how the public are effected by the media
and how they fuel certain aspects of it.
• Thus it will be important to interview members of the public in order to portray
a balanced debated between the media industry and the public.

36. PlAn!
Expert Interviews (with titles)
• Expert interviews are vital for this documentary.
• This is because it is important to explore how paparazzi feel about the job they
do and the lengths they will go to, to get a photograph.
• Paparazzi play a significant role in this documentary thus it is essential that their
views are also taken into consideration.
• It is important to consider both sides of the argument.

37. PlAn!
Supporting Footage/Photographs
• Within a topic concerning the media and celebrities, supporting footage and
photographs is an inevitable aspect.
• It is vital that there is footage to support certain points.
• Such a topic relies greatly on visuals and is very much concerned with paparazzi
and the portrayal of people through the media.

38. PlAn!
Use of Statistic, Graphs or Diagrams
• There will be many statistics and graphs in order to support certain points
within the documentary.
• These will mainly concern viewing figures and public demand statistics or facts.

39. struCture!
• 2 min introduction • 1 min introduction • 2 min • Last 10-20
• (series) • (episode) • (to focus on first subtopic seconds
of episode) • (preview to next
episode)
• The first two minuets • There will be a presenter • The presenter will be • Montage footage
will be montage talking about the speaking directly to the of the next
footage of extreme lengths of camera about the different episode with a
celebrities getting picture taking and how ways that paparazzi have voice-over
bombarded and certain celebrities have broken or breached laws recorded by the
harassed by been effected. concerning picture taking. presenter talking
paparazzi.
about what the
• Some archival footage • It will focus on why there episode will focus
• This will have a voice- will follow with a short are different rules for on.
over talking about voice-over. someone famous and an
the problems with average working person
media in today's • The footage will consist concerning privacy.
society. of the news reporting
Princess Diana’s death • There will be various
• There will be after trying to escape interviews with members of
photographs taken paparazzi. the public on this topic.
by paparazzi at
extreme lengths e.g. • This will outline the • Then an interview with an
from a tree. dangerous and extreme actual paparazzo will
cases that result from follow.
ruthless paparazzi and
set the tone for the rest • Then some statistics on the
of the episode. number of laws broken by
paparazzi.

40. sCriPt!
Have you ever wondered how those embarrassing photos of celebs end up in
the magazines you buy? What if it was you in there? Why when it comes to
average citizens the same rules do not apply? Some paparazzi go to such
extreme lengths to get the photos that you demand. So who is to blame?
You may not be aware of this but in fact many laws are broken by paparazzi
to take these photos. What effect does this have? Just take a look at Britney
Spears. People forget that celebrities are people too and the media industry
has become almost a human meat market for the most shocking photos.

41. ACtors/PeoPle!
• I will be using an actor to be play the role of the presenter in my documentary.
• They will be smartly and simply dressed, in order to not distract the audience
from what is being said.
• Nothing too eye-catching, e.g. a plain shirt with a blazer and denim trousers.
• Their hair should be neat and smart in order to represent a sophisticated image.
• They will interview various members of the public and also some experts.
• All interviews will be live and questions will be pre-recorded and put on by a
voice-over.

42. loCAtion!
• I would like to film my documentary (for
the most part) in the middle of Trafalgar
Square.
• This decision is based of the fact that it’s
a famous landmark in London and is
constantly surrounded by people off all
ages and ethnicities.
• This will be useful when it comes to
interviewing a range of people from the
public.
• Therefore it will make for interesting and
balanced interviews.