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The radical re-design of
business

@alansmlxl
This presentation is based upon the book
No Straight Lines: making sense of our non-linear world.
http://www.no-straightlines.com
Available as:
Paperback and Kindle versions:
USA
http://www.amazon.com/No-Straight-Lines-MakingNon-linear/dp/0956766242
UK
http://www.amazon.co.uk/No-Straight-LinesMaking-Non-linear/dp/0956766242
No Straight Lines Store:
http://www.no-straight-lines.com/store/
New tools for a new economy

www.no-straight-lines.com
Navigational guide
www.no-straight-lines.com
[1]
Ambiguity
Disruption does not ask
permission
www.no-straight-lines.com
Newspapers,
Music industry,
Banking,
Healthcare,
Kodak,
Nokia,
Exhibitions?

www.no-straight-lines.com
www.no-straight-lines.com

$45m revenues –> $1m royalties
www.no-straight-lines.com
Faced with certain
commercial death
how do we discover
new sustaining
business models?

www.no-straight-lines.com
www.no-straight-lines.com
Co-evolved customers,
Co-evolved business model
Co-evolved organisational model
www.no-straight-lines.com
LEGO Co-creation
•  Understand what their (your customers) perception of value is
•  Interact frequently be open and honest
•  Sound like yourself and admit mistakes
•  Encourage conversations between your customers
•  Find your advocates and invite them inside
•  Formalize what can be formalized
•  Participate – you get what you put in
•  Inspire – don’t manage your community
•  Don’t sell – show passion and share passion
•  It’s OK to say I don’t know

www.no-straight-lines.com
www.no-straight-lines.com

277-page guidebook filled with
architectural concepts and building
techniques
www.no-straight-lines.com
www.no-straight-lines.com

LEG GODT

16,387-brick,
36-pound Lego
Baseship from one
of the original
designs by Ralph
McQuarrie—the
genius artist
behind the original
Star Wars trilogy,
E.T. and the
original Battlestar
Galactica.
www.no-straight-lines.com
www.no-straight-lines.com

LEGO Mindstorms at MIT
www.no-straight-lines.com
Business foundations
commerce

culture

connectivity

community

www.no-straight-lines.com
www.no-straight-lines.com
www.no-straight-lines.com

[2]
Adaptiveness
www.no-straight-lines.com

sxsw | 2010 | alan moore

http://www.flickr.com/photos/naum/1639496461/

Requiem for Detroit
1.  High capital intensity
2.  Design development and manufacturing
costs at scale
3.  Inferior products
4.  Poor service, poor service infrastructure

www.no-straight-lines.com
The forge is the new co-creative space at Local Motors. It is where Designers,
Engineers, CAD Modelers, and Fabricators can come together, showcase their work,
collaborate on projects, and transform ideas into real objects.

www.no-straight-lines.com
accelerated innovation with community

In one year 44,000
designs were submitted
to Local Motors, and
3600 innovators have
shared their knowledge
and insights.
www.no-straight-lines.com
velocity and cost

5X faster and
with 100X less
capital
From $200m development
costs to $1.5



www.no-straight-lines.com
The top 10 most impressive car
factories in the world

www.no-straight-lines.com
www.no-straight-lines.com

“

“

the limits of our language are the limits to our world
Natures feedback
loops
are open source

www.no-straight-lines.com

[3]

Open
Open innovation
Open legal frameworks
Open data
Open api’s
Open business models
Open organisation
Open source
Open eco-systems
www.no-straight-lines.com
www.no-straight-lines.com

$1.5bn

$2.7bn

$5.1bn

Democratising
financial capital

Democratising
financial capital

Democratising
financial capital

Crowdfunding
www.no-straight-lines.com

minimum investment of $25

4.5%
return
[4]
Participatory cultures
and tools

www.no-straight-lines.com
HEALTH

How do we create a service to
better manage people’s chronic
health care.

www.no-straight-lines.com
How Patients Know Best is transforming the way
patients and clinicians’ manage chronic disease
www.no-straight-lines.com
Participatory learning
* empowers patients
* reduces wrong diagnosis
* saves clinical time
www.no-straight-lines.com

high performance organizations
Data Mining to Data Meaning

DATA
www.no-straight-lines.com
www.no-straight-lines.com
www.no-straight-lines.com

[5] Craftsmanship
a journey into the hand, heart and mind of craftsmanship
HAND,
HEART,
MIND.
www.no-straight-lines.com
Gränsfors
make one
the finest
forged axes
in the
world. It
has
become
more than
just an axe.
It is an icon
for quality
and a belief
that there is
another
way of
making
things.

Total Quality Production
Dignity of work
[6] Epic

OPPORTUNITY
FREEDOM
EMPOWERMENT
MUTUALISM
DIVERSITY
EFFICIENCY
INDEPENDENCE
BEAUTY

www.no-straight-lines.com
www.no-straight-lines.com
Reinventing the hotel
business

www.no-straight-lines.com
Company valuation: $1bn
*Networked
*Participatory
*Openness is resilience
*Data Driven
www.no-straight-lines.com
Making sense of our
non-linear world

@alansmlxl

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Glean Social - Alan Moore's "The radical re-design of business"