Winning the Tech Talent War

Confidential and Proprietary © Glassdoor, Inc. 2008-2014
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Winning the Tech Talent War – Thurs 22 May, 2014

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 2
About Me
Steve Burton
VP Marketing, Glassdoor
Steve.burton@glassdoor.com
@BurtonSays

I have 3 Stories to Tell

Story Number 1
The

Story

Our Story

Our Story
Launched: 2000
Travel Local
Launched: 2004
Products
Launched: 1995
….In 2008, reviews were already aiding other decisions

How We Began…
One Year Later
June 2009
§  225,000
pieces of content
§  26,000
companies
§  All
industries
§  100+
countries
§ 3,300 pieces of content
§ 200 companies
§ 1-2 industries
§ 1 country
June 2008: Glassdoor Beta Launch

Then We Offered Job Seekers…
Company Reviews & Ratings
Office Photos
Salary & Compensation Reports
Interview Questions & Reviews

company reviews, salary
reports, interview reviews &
office photos7M
# of countries with
Glassdoor members
190
unique users
per month
17M

How the Glassdoor Community Works
§  Results…
§  Find jobs they love
§  What job seekers do…
§  Research jobs & companies
§  Give back to the community
Job Seekers Employers
§  What employers do…
§  Post jobs & showcase brand
§  Interact with the community
Community

Reviews,
Salaries,
Interviews
Jobs
§  Results…
§  High quality candidates,
efﬁciently & at low cost

content
280Kcompanies
12Mjobs
190countries
15M+ job listings

Story Number 2
My Story

(over the past 7 days)

Planning Memorial Day Weekend with the Doris

Planning Dinner with the Doris

Travelling to Dinner with the Doris

Buying a car…
AutoTrader KellyBlueBook CarFaxOwner Forums

Q. What 2 things were common in the last 4 slides?
#1 User Reviews & Ratings
#2 Mobile

PS – I was a developer 5 years ago
Things are much worse today J

Where We Work Is WAY more important than hotels, restaurants, cars...

Systems Software Engineer
Based on 22 employee salaries
$138K
Account Manager Interview Question
“How many golf balls can fit in a school bus?
Twitter
84% of employees recommend this company to a friend
Pros Cons
Free Food, Great
responsibility, People
are awesome
Growth, Commute,
Lots of engineering
managers
122 Reviews“Overall great!”
Data Scientist in San Francisco
97%
Glassdoor helps people find the Jobs & Companies they Love

Don’t be Afraid. Embrace Transparency.!


Transparency – 10 Easy and Free Steps to Get Started
Write your own review
Post photos and awards
Update company description
Monitor your brand – alerts
Ask employees to write reviews
Respond to reviews
Flag reviews
Ask candidates to write interview reviews
Link to Glassdoor
Analyze and act on the feedback

Mobile Internet Usage Will Overtake Desktop in 2014

Almost half of Job Seekers are on Mobile Devices
traffic to Glassdoor
comes from those on
mobile devices42%

Work with a
mobile-ready ATS
Put pressure on your  
ATS to add mobile
capabilities ASAP
Work with mobile
specialists like Jibe
or iMomentous
25

Current Options for Mobile Recruiting

Story Number 3
A Friends Story

Startup Just Down the Road

Great Technology & Funding

Mission: Hire Google & Apple Engineers

Hired Google Engineer as Chief Architect

Things were going well…then
Candidate
not

good
enough

Poor

Technically

Didn’t
like
their

a8tude

Not
a
Culture

Fit

Female Apple Engineer then Interviewed…
She’s

Awesome

Brilliant

Technically

Rockstar
in
the

making!

Deﬁnitely
a

hire!

An Offer was Made…
We’d
like
to

make
you
an

oﬀer

Sorry,
not
interested.

I
hated
the
interview

process.
Everyone

wanted
me
to
fail.

The Interview Experience Really Matters…


Focus on the Candidate Experience
“I never heard anything for weeks after the
interview, then by the time I did hear from  
them I accepted a job somewhere else.” #
“This wasn’t a very progressive interview. I had to talk
about my resume 5 times with 5 different people.” #
“I got the sense that they were really disorganized. 
It seemed like they didn’t remember I was 
scheduled to interview.”#

Listen & Engage Tech Candidates

So, How do you influence Engineers?

Tech Recruiting Differentiators
Yesterday Today
•  Money
•  Stock Options
•  J2EE & .NET
•  Free Lunch
•  Free Beer
•  Free Swag
•  Mac Laptop
•  Relevance
•  Culture
•  Thought Leadership
•  User eXperience
•  Mobile
•  Social
•  Cloud
•  Data Science

#1 Make Your Employees Bloggers

#2 Make Your Employees Evangelists

#3 Employee Recruiting Events (Pub/Bar/DiveBar)

#4 Manage Your Online Employer Brand

#5 Employee Engagement
Zillow CEO Spencer
Rascoff
responds to
reviews
on behalf of the
company.
As a result,
four candidates in a
recent 30-day period
said that reading the
employer response solidified
their decision to accept
the job offer.

Key Takeaways
§  You can do almost anything with a cell phone
§  Embrace Reviews, Ratings and Transparency
§  Mobile represents 50% of your Talent Pool
§  Employer Brand Matters (a lot)
§  Interview Experience is critical
§  Transform Employees to Talent Evangelists
§  Employee Engagement is Key

Steve Burton, VP Marketing
Steve.burton@glassdoor.com

Winning the Tech Talent War

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