Glassdoor offers three advertising products: Job Ads, Enhanced Profiles, and Display Ad Campaigns. Job Ads allow companies to target and recruit quality candidates across Glassdoor's platforms. Enhanced Profiles help companies manage their brand and promote open jobs. Display Ad Campaigns enable targeted awareness campaigns. Case studies found Job Ads improved hiring metrics for various companies, while Enhanced Profiles drove more candidate traffic than LinkedIn.

1. Alison Hadden, Glassdoor | October 2014

2. Our Solutions
Brand. Influence. Hire.
Display Advertising Enhanced Profile Job Ads

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Glassdoor Product: Job Ads
Recruit High Quality Candidates
• Advertise all your open positions
• Uniquely target ideal candidates based on
demographic data, interests, and behavior
• Promote jobs across multiple channels including
mobile, email alerts, and throughout Glassdoor
as ‘Featured Jobs’
• Leverage Client Success Manager to maximize
budget and deliver optimal results
2x Better Applicant Quality
compared to traditional job boards
• Intuit: Improved app-to-hire conversion by 78%
• MED-CARE: Reduced time-to-hire by 3x
• loanDepot: Eliminates big job boards, saves $250K
• 1800Contacts: Improved app-to-hire ratio by 5x
• ServiceMaster: 2x qualified apps for seasonal roles

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Glassdoor Product: Enhanced Profile
Manage & Promote Brand
• Influence candidates with custom branded content,
videos, and social media integration
• Eliminate competitor advertising
• Showcase open positions with a direct jobs feed
from ATS
• Analyze candidate demographics and job seeker
activity
• Monitor brand awareness, company and CEO
reputation over time
3x Candidate Traffic vs. LinkedIn
measured by profile pageviews
• RailInc: 6x traffic on Glassdoor vs LinkedIn page
• Groupon: 11x traffic on Glassdoor vs LinkedIn page
• Vmware: 10X traffic on Glassdoor vs LinkedIn page
• Lithium Technologies: 25% hires from Glassdoor
vs 20% from LinkedIn

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Glassdoor Product: Targeted Display Ad Campaigns
Drive Targeted Awareness
• Showcase Diversity Campaigns
• Segment ads by location, industry, and competitor
Diversity & Inclusion
Graduates & Millennials
Awards Announcements
Seasonal Hiring
Event Promotion
profiles
• Targeting criteria can be customized to meet specific
client goals (See Glassdoor sales)

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LIVE ONSITE: Search by Job Title

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LIVE ONSITE: One Click Away from
Career Site

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LIVE ONSITE: Tons of Extra Info with
the Job Listing

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LIVE ONSITE: Click to Enhanced Profile

10. LIVE ONSITE: Monitor Ratings & Reviews
Trends

11. LIVE ONSITE: Brand & Talent Analytics
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LIVE ONSITE: Employee Sentiment &
Reputation

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LIVE ONSITE: Job Click Activity

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LIVE ONSITE: Automate & Share with
Team

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