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Learn how Glassdoor spent their $1.7M recruiting budget in 2014 in this webinar recap!
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Glassdoor Recruiting Budget Webinar
1.
CClilcikc kto teod
ite Mdaits tMera tistlete srt ytleitle style Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
2.
Webinar Tips for
Attendees You can connect to audio using your computer’s microphone and speakers. Or, you may select “Use Telephone” after joining the Webinar. All lines will be muted to avoid Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor background noise. You can ask questions at any time by typing them into the Questions Pane.
3.
Confidential and Proprietary
© Glassdoor, Inc. 2008-2014 #Glassdoor Featured Speaker
4.
Agenda What to
Consider when Developing a Budget What were Glassdoor’s Hiring Challenges Our 2014 Recruiting Goals & Strategies How to Use Our Template Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
5.
What to Consider
When Developing a Budget How your spend level correlates to the goals you are expected to achieve How you allocate your spend between people, systems and programs How you organize and track the budget categories How to identify and budget for new tools Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
6.
Confidential and Proprietary
© Glassdoor, Inc. 2008-2014 #Glassdoor
7.
I didn’t find
anything useful. So, I decided to share our budget with you! Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
8.
How This Budget
Template May Help You As a planning tool for 2015 Develop a compelling case with your boss for sufficient budget to hit 2015 objectives Analyze your budget allocation Model a target cost-per-hire goal Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
9.
Summary Budget and
Success Metrics TOTAL 2014 Recruiting Budget = People + Programs $1,711,165 Expected # of Hires in 2014 225 Average Cost-Per-Hire (CPH) $7,605 Average # of Hires Per Recruiter Per Month 4.7 Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
10.
POLL #1 When
do you plan your Recruiting Budget? Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
11.
Confidential and Proprietary
© Glassdoor, Inc. 2008-2014 #Glassdoor
12.
What Goal Did
the Budget Need to Support? 200+ Hires Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
13.
Key Recruiting &
Branding Challenges Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
14.
Key Recruiting &
Branding Challenges Hire roughly 50 software engineers, product managers, data scientists and UI designers Hire a CFO, Chief People Officer, CMO and several sales leaders Scale our Glassdoor for Employers business and hire over 120 sales, marketing and service pros Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
15.
Hires Per Month
and Department Year-to-date 01.14 02.14 03.14 04.14 05.14 06.14 07.14 08.14 09.14 10.14 Total Sales 11 2 6 13 - 10 2 8 18 2 72 Marketing, PR & BD 5 2 3 5 4 2 6 1 4 5 37 Client Success 2 - 4 1 - - - 2 1 2 12 Product Management & Design 1 - 1 - 1 1 - 2 2 1 9 Engineering & Data Science 1 3 7 2 4 7 7 1 4 5 41 Content Operations 1 1 - 2 4 - 1 2 1 1 13 Finance, Legal, HR & Recruiting 2 1 - 2 2 3 3 1 5 2 21 TOTAL HIRES 23 9 21 25 15 23 19 17 35 18 205 Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor 40 35 30 25 20 15 10 - 5 January February March April May June July August September October
16.
POLL #2 What
component is the biggest line item in your recruiting budget? Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
17.
Key Recruiting &
Branding Challenges Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
18.
Key Recruiting &
Branding Challenges Significant strategy changes from prior year – lessen reliance on 3rd party recruiters. Increase SLA to Hiring managers. Decided to bring on full-time recruiters for key job categories: Engineering, Sales and G&A Needed Employer Branding experts and Sourcers Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
19.
Recruiting Team: Before
and After Jan 2014 Team of 1 • 1 All-Purpose Recruiter • Modest Use of 3rd Party Recruiters: Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Sales Engineering Executive Nov 2014 Team of 9 • 1 Head Talent Warrior • 4 Recruiters: 2 Sales 1 Tech 1 Finance/HR/Marketing • 2 Sourcing Specialists • 1 Recruiting Operations Mgr. • 1 Recruiting Coordinator
20.
Recruiting Budget: Fully
Burdened People Budget 2014 Recruiting Team Costs People Budget Q1 Q2 Q3 Q4 FY Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Full-Time Recruiting Team Salary + Bonus $45,577 $89,832 $146,863 $180,613 $685,935 Add 30% to “Fully Burden” for Benefits, Taxes, T&E, etc. $59,250 $116,782 $190,921 $234,796 $891,715 Contract / Temporary Recruiter Costs - $39,100 $71,00 $45,00 $155,200 TOTAL Recruiting People Budget $1,046,915
21.
Key Recruiting &
Branding Challenges Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
22.
Key Recruiting &
Branding Challenges Turn on as many different hiring sources as possible Find a steady source of candidate pipeline Showcase our employer brand & tailor message to specific audiences Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
23.
Recruiting Budget: Recruiting
Programs & Systems 2014 Recruiting Programs Budget Programs Budget Q1 Q2 Q3 Q4 FY Job Advertising $42,575 $47,575 $45,450 $45,450 $181,050 Employee Referral Bonus Program $25,000 $25,000 $25,000 $25,000 $100,000 Recruiting Agency Costs $35,000 $20,000 $16,000 $16,000 $87,000 Employer Branding $19,300 $17,300 $24,300 $22,300 $83,200 Recruiting Events $7,000 $5,000 $7,000 $5,000 $24,000 Recruiting Systems / Technology $17,750 $17,750 $26,750 $26,750 $89,000 Other Costs / Candidate T&E $25,000 $25,000 $25,000 $25,000 $100,000 TOTAL Recruiting Program Budget $664,250 Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
24.
Recruiting Budget: Recruiting
Programs & Systems 27% Job Advertising 15% Employee Referral Bonus Program 13% Recruiting Agency Costs Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor 15% Other Costs / Candidate Travel & Expense 13% Recruiting Systems / Technology 4% Recruiting Events 13% Employer Branding
25.
Source of Hire:
2014 Year-to-Date 5% Recruiter Sourced 4% Recruiting Event 4% Agency 32% Employee Referral 6% Hiring Manager 7% LinkedIn 1% Craigslist 5% Contractor Conversion / Transfer Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor 6% Indeed 29% Glassdoor Profile and JobAds 1% University/Campus
26.
POLL #3 Which
part of your recruiting strategy is underfunded or under-resourced? Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
27.
If you miss
hiring dates it impacts top line revenue Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
28.
Average Time-to-Fill Days
Sales 40.1 Marketing, PR & Business Development 52.0 Client Success 38.5 Product Management & Design 48.6 Engineering & Data Science 58.5 Content Operations 43.8 Finance, Legal, HR & Recruiting 48.5 Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
29.
Key Recruiting &
Branding Challenges Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
30.
Key Recruiting &
Branding Challenges Needed to invest in our recruiting systems Needed candidates coming from mobile to have a seamless experience Didn’t want to lose the 50% of our candidates because they couldn’t apply online Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
31.
Recruiting Systems: Before
and After Confidential and Proprietary © Glassdoor, Inc. 2008-2014 31 #Glassdoor Jan 2014 • Career Site • Glassdoor Enhanced Profile • Jobvite ATS • Google Analytics Nov 2014 • Career Site – Mobile Optimized • Glassdoor Enhanced Profile • Jobvite ATS • Google Analytics • Jobvite Engage / CRM • Entelo – Sourcing • Connectifier – Sourcing • Social Media Monitoring
32.
POLL #4 How
do you learn about what new technologies or new recruiting practices to test out? Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
33.
Key Recruiting &
Branding Challenges Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
34.
Key Recruiting &
Branding Challenges Increase our talent pool Let SF/North Bay residents to know Glassdoor is hiring Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
35.
We Added Relocation
Jobs Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
36.
Free coffee cart
& new signage Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
37.
Summary Budget and
Success Metrics TOTAL 2014 Recruiting Budget = People + Programs $1,711,165 Expected # of Hires in 2014 225 Average Cost-Per-Hire (CPH) $7,605 Average # of Hires Per Recruiter Per Month 4.7 Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
38.
Download Our Recruiting
Excel Template http://employers.glassdoor.com/ebooks/ > 2015 Recruiting Budget Template for Small & Mid-Sized Businesses Confidential and Proprietary © Glassdoor, Inc. 2008-2014 38 #Glassdoor
39.
Steve Roop Steve
Roop is the Senior Vice President and General Manager at Glassdoor and is responsible for Glassdoor for Employers. We help employers showcase their employment brand and attract top talent. Over 2000 companies are using Glassdoor to recruit high quality talent. Get started with an Free Employer Account. Steve is responsible for how we sell, market and service our employer clients. Steve is a proud father of three and enjoys coaching youth lacrosse. Steve is passionate about mentoring, employee engagement and performance, modern recruitment marketing and the secret sauce that differentiates great companies. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
40.
Confidential and Proprietary
© Glassdoor, Inc. 2008-2014 #Glassdoor
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