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Get in the Running for Glassdoor's Best Places to Work 2017: What You Need to Do Now
- 1. © Glassdoor, Inc. 2016
Get in the Running for
Glassdoor’s Best Places to Work 2017:
What You Need to Do Now
Glassdoor is a registered trademark of Glassdoor Inc.
- 2. © Glassdoor, Inc. 2016
Webinar Tips for Attendees
You can connect to audio using your
computer’s microphone and speakers.
Or, you may select “Use Telephone”
after joining the Webinar.
All lines will be muted to avoid
background noise.
You can ask questions at any time by
typing them into the Questions Pane.
- 4. © Glassdoor, Inc. 2016
Featured Speaker
Lisa Holden
Employer Communications Manager
Linkedin.com/in/holdenlisa
@LisaAHolden
- 5. © Glassdoor, Inc. 2016
agenda
how it started
methodology
traits of winners
what you can do now
key takeaways
Q&A
- 10. © Glassdoor, Inc. 2016
agenda
how it started
methodology
traits of winners
what you can do now
key takeaways
Q&A
- 12. © Glassdoor, Inc. 2016
Methodology: Reviews
U.S. Large Companies:
at least 75
Glassdoor-approved reviews
U.S. SMB:
at least 25
Glassdoor-approved reviews
Canada and UK:
at least 25
Glassdoor-approved reviews
*Methodology changes annually
- 13. © Glassdoor, Inc. 2016
Methodology: Analyzing the Data
QUALITY QUANTITY CONSISTENCY1 2 3
- 15. © Glassdoor, Inc. 2016
3 Common Myths
I need to be in tech to be on the list
I need to be a large company to be on the list
I can’t be on the list because my company
doesn’t provide extravagant perks
1
2
3
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agenda
how it started
methodology
traits of winners
what you can do now
key takeaways
Q&A
- 19. © Glassdoor, Inc. 2016
Pros
REI is very supportive of employees getting out and spend time traveling.
Amazing coworkers and supervisors.
REI attracts some really cool employees.
Mission Spotlight: REI
#45 2016 Large Glassdoor Best Places to Work
Mission:
At REI, we inspire, educate, and outfit for a lifetime
of outdoor adventure and stewardship.
- 20. © Glassdoor, Inc. 2016
82% of leaders believe company culture
gives them a competitive advantage.
(source: Deloitte 2015 Human Capital Trends)
- 21. © Glassdoor, Inc. 2016
#16 2016 SMB Glassdoor Best Places to Work
Pros
No doubt about it, it’s challenging as we are growing fast.
Eventbrite has an incredible focus on culture. Best aspect is the
focus on continued education. They truly want you to grow, and
provide an environment in which you can.
Culture Spotlight: Eventbrite
- 22. © Glassdoor, Inc. 2016
High-Performing companies spend 1.5X to 2X
more on leadership than other companies, and reap
results that are 3X or 4X the levels of their competitors.
Source: Global Human Capital Trends, Deloitte, February 2015
- 23. © Glassdoor, Inc. 2016
Power to the People: Twitter
#26 2016 Large Glassdoor Best Places to Work
Pros
Fast-paced, fun place to work. The people that work here are
amazing! Our environment thrives on reciprocation of employees
teaching and learning from each other. I am empowered to make
the decisions needed to help make an impact on the company.
I’ve worked in the tech recruiting industry for 8+ years and Twitter
is by far my favorite place I’ve worked so far!
- 25. © Glassdoor, Inc. 2016
A View Inside: Venterra Realty
#6 2016 SMB Glassdoor Best Places to Work
“We always aim to paint a clear picture of our expectations and what it takes to succeed at our
organization. Glassdoor helps us with this by allowing us to display our company culture and
our employees’ experience with Venterra which attracts amazing people to join our team!”~ Venterra Realty
- 29. © Glassdoor, Inc. 2016
Glassdoor’s “Best Places
to Work” list outperformed
the S&P by 122%
Lowest rated companies
underperform S&P by
29.5%
Source: Chamberlain, Andrew (2015). “Does Company Culture Pay Off? Analyzing Stock Performance of ‘Best Places to Work’ Companies,” online at glassdoor.com/research/.
Beat the Competition with Happier Employees
- 30. © Glassdoor, Inc. 2016
agenda
how it started
methodology
traits of winners
what you can do now
key takeaways
Q&A
- 32. © Glassdoor, Inc. 2016
Understand Your Reputation
Look at quantity and
content of reviews.
Identify trends.
1 2
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Invite Feedback: Set a Baseline
• Solicit honest feedback from your
employees
• Use Glassdoor data to identify trends
and monitor employee sentiment
Download Glassdoor’s Employee Engagement Toolkit
- 34. © Glassdoor, Inc. 2016
Invite Feedback: Monitor & Respond
Glassdoor U.S. Site Survey, January 2015
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Implement a Feedback Loop
Use Feedback to Inform New Programs to Engage Employees
Invest in Employee’s Growth:
• New hire orientation
• Educational budget
• Clear growth paths
• Performance Evaluations
• Leadership training
Support Work-Life Integration:
• Flexible work time
• Remote options
• Health and wellness program
• Peer recognition programs
• Team building off-sites
- 36. © Glassdoor, Inc. 2016
Glassdoor’s Feedback-Rich Culture
• Pump up new hires
• Address concerns at all hands meetings
• Team leaders encourage by department
• Signs and stickers around the office
• Respond to reviews by department
• Wagl Surveys
- 37. © Glassdoor, Inc. 2016
Rally Behind Mission and Goals
• Make it clear how employees
contribute
• Provide insight into key business
objectives
• Revisit goals regularly
- 39. © Glassdoor, Inc. 2016
Celebrate What Makes Your Culture Great
• Provide opportunities for employees to connect on a human level
• Wellness programs
• Town hall meetings
• Team offsites
• Company celebrations
• Acknowledge milestones
• Work anniversaries
• Promotions
• Team and personal achievements
- 40. © Glassdoor, Inc. 2016
agenda
how it started
methodology
traits of winners
what you can do now
key takeaways
Q&A
- 41. © Glassdoor, Inc. 2016
Key Takeaways
• Encourage employee feedback to get in the running
for Best Places to Work
• Be clear on what makes your culture unique and
celebrate it
• Consistently analyze your reputation and culture in order
to build an effective engagement campaign
- 43. © Glassdoor, Inc. 2016
Lisa Holden
Employer Communications Manager
Linkedin.com/in/holdenlisa
@LisaAHolden