2. Social Media Facts
How important Social Media as a marketing tool for
event organizers?
6%
16%
42%
Important
Very Important
Less Important
Not Important
36%
3. ExplanationâŚ.
⢠Significant part of peopleâs lives is now spent online
⢠2 billion online users, meaning a huge potential audience
⢠Social Media offers an engaging two-way communication
process
⢠People are likely to show interest in something their
friends have recommended
⢠Of the 1000 event organizers we questioned, 72% considered
Social Media to be important or very important
for event marketing
4. Facebook Facts
Which social media channels are most
used for promoting events?
84%
61%
47%
ďź 2 billion
internet users
44%
35%
35%
ďź 800 million
Facebook users
7%
5. HOW â The Best Tools and Strategy
Event marketing with a
Facebook Fan Page / Facebook
Event is suitable for:
ďź Small, medium, and largescale events
ďź Events for which you wish
people to RSVP on Facebook
ďź Events you wish to promote
for free
6. Explanation âŚ
⢠Number 1 social network
⢠2nd most visited website and 2nd largest
source of user traffic to other sites
⢠800 million active users of which 50% log on
every day
⢠Average user has 230 friends and is connected
to 80 pages, groups and events
⢠30 billion pieces of content shared each
month
23. HOW â The Best Tools and Strategy
Event marketing via Facebook
Ads suitable for:
ďźMedium to large-scale
events
ďźEvents whose marketing
you are willing to pay for
ďźEvents with an external
web-page you wish to
promote
30. A network of marketing Tools
Facebook Ads
External
Event
Website
Facebook
Event Page/
Fan Page
31. Why â The Benefits of Facebook
Marketing
⢠Free â interaction for both you and your attendees (with
the exception of Facebook Ads)
⢠Fast â Shares, âlikesâ and status updates can help you go
viral within minutes
⢠Flexible â Update and adjust any time at no additional cost
⢠Specific â Target your audience (e.g. with Facebook Ads)
⢠Exposure â Reach a huge audience and increase the
potential for qualified leads
⢠Measurable â Track how many people are sharing your
event and measure the generated value
⢠Network Effect â the more people use FB, the more
valuable it becomes to both users and businesses
32. Prospects â Challenges and
Opportunities
⢠Check into an event â real time marketing â
promote your event
⢠The Loyalty Factors â close and lasting
relationship â giving Facebook credit
⢠Growing Competition â no or little cost by
using the right strategy