DIFC Bulletin_7[1]- sweet city copy

Issue 7, May / June 2010
Caramel Restaurant & Lounge:
A Splash of Vegas in Dubai
Art Around DIFC
Caramel Restaurant & Lounge:
Art Around DIFC

The temperatures may be rising, but DIFC has a host of offers to keep you looking and feeling
cool as summer beckons to us. With new outlets to be discovered and cool deals to be had,
there’s no better way to launch the season!
Las Vegas’ ultra-lounge concept, Caramel Lounge, has opened its doors at DIFC, attracting an
energetic and international crowd. Caramel’s ambience is warm and inviting, ideal for business
lunches, intimate dinners or as a late night hot spot to enjoy with friends.
As a supporter of the Arts, DIFC is proud to use its grounds to display an array of artwork from
the UAE and the region. DIFC and Abraaj Capital Art Prize 2010 are giving our visitors a unique
opportunity to learn more about the three winning Abraaj Capital Art Prize 2010 artworks on
display through the “Lunchtime Talk” series. Taking only 10 minutes every Monday at 1:30pm,
you can learn more about the artists, the inspiration and meaning behind their works.
From the hottest accessories to ladies’ nights and other special promotions, there’s a little bit of
everything for everyone. All our promotions can now be found ONLINE through our website:
www.difc.ae/beyond_workplace
For the latest information on events, special promotions and more, join our Facebook Group:
DIFC – beyond the workplace and follow us on Twitter @DIFCbeyondwork
Contact us on:
Email: bulletin@difc.ae
Tel: 800 DIFC (3432)
Website: www.difc.ae/beyond_workplace
Welcome Note

CSR:
DIFC 2010 Charity Walk for Haiti
On the 26th of March, DIFC, in partnership with Bank Sarasin-Alpen and Alpen Capital, hosted the
DIFC Charity Walk 2010, a two kilometre walk around the DIFC district, to raise funds to support
Dubai Cares’ programmemes in Haiti - aimed at bringing primary aged children affected by the
earthquake back into the safe environment of school. Around 350 people joined in the walk,
raising more than AED 13,000 in registration and cash donations on the day, and creating four
community art pieces that were auctioned at Art Nights, the proceeds of which were donated to
Dubai Cares.
Art Nights @ Gate Village Charity Auction
The Art Nights @ Gate Village series of events ended the season with a charity auction of all
the artworks created during the first three Art Nights events. Art Nights @ Gate Village supports
independent and emerging artists by offering them a platform to demonstrate their skills through
live art projects. As an extension of that support, half the profits of the artworks sold went to the
participating artists while the other half was donated to the Dubai Autism Center – a nonprofit
organisation based in Dubai that serves children with Autism Spectrum Disorders.
Executive Education:
DIFC Centre of Excellence
The DIFC Centre of Excellence partners will be hosting the following programs in May 2010:
• Under the patronage of HH Sheikh Maktoum Bin Mohammed Bin Rashid Al Maktoum, Deputy
Ruler of Dubai and President of DIFC, Cass Business School will be celebrating the graduation
ceremony of its first cohort of the Dubai Executive MBA Programme on May 10, 2010 starting
at 4pm at the DIFC Conference Centre.
• London Business School, will be hosting a one day conference entitled ‘Leading in Turbulent
Times’, on May 5, 2010 at Emirates Towers. The conference will address the challenges
business leaders are facing today and will feature Chief Executive Officers of more than 10
major companies operating in the Gulf as well as London Business School’s faculty.
For full details, please visit the DIFC Centre of Excellence website: www.difc-coe.ae
Location: GV 02
Timings: Sun – Thurs: 8am – 5pm, Tel: (04) 401 9401
New Services:
Private Limousine
Private Limousine is a luxury transportation company that provides specialised chauffeured services
to clients who expect a prompt, clean and safe limousine services. Our quality standard ensures that
all our clients receive a luxury limousine experience whether it is an airport transfer or a business
trip. Private Limousine features the finest in limousines chauffeured courteously and professionally
with that extra personal touch. Our entire fleet is composed of new vehicles which are regularly
serviced and driven by trained chauffeurs.
Location: Private Limousine desk is located in Precinct Building 5 Lobby
Timings: Daily 8am – 9pm, Tel: (04) 257 6111
Highlights

New Retail Openings:
Ascots & Chapels
Ascots & Chapels is the bespoke tailor of choice for thousands of time-conscious people the world
over for over 130 years. With our nationwide network of highly experienced and knowledgeable
tailors, we offer a localised, bespoke service to match the exquisite quality of made-to-measure
clothing. Ascots & Chapels houses the largest collection of superior quality fabrics in Dubai with over
4000 swatches to choose from, 19 different collar & cuff styles and monogramming to personalise
your clothing. At Ascots & Chapels we observe a ‘by appointments only’ policy, which helps us render
undivided attention to our esteemed clients.
Location: Marble Walk (B1 Level)
Timings: Saturday – Thursday: 10am – 8pm (closed Friday)
Caramel Restaurant & Lounge
Caramel Restaurant & Lounge provides patrons with a young and sophisticated contemporary-
American restaurant perfect for a quick bite or business lunch. By night, Caramel Restaurant &
Lounge transforms into an exciting and energetic indoor/outdoor ultra-lounge ideal for unwinding
with co-workers or a fun filled night with close friends. With an emphasis on exceptional customer
service, Caramel’s professional staff will ensure that even the most discerning guests are the highlight
of any occasion.
Location: The Balcony, Precinct Building 3
Timings: Sunday – Thursday: 11am – 2am; Friday: 5pm – 2am (closed Saturday)
Tel: (04) 425 6677
Flower Boutique
The Flower Boutique is a full service flower shop offering floral arrangements and decorations for
office clients as well as decorative bouquets and arrangements for special occasions and events.
The Flower Boutique will have a 24 hour service for emergency and last minute orders as well as an
online feature that allows clients to order their flowers through the website. Our florist team is highly
experienced and able to provide an excellent product to the DIFC community at competitive prices.
Location: Marble Walk (B1 Level)
Timings: Saturday – Thursday: 8am – 8pm (closed Friday)
Tel: (04) 325 2249

Coming Soon:
Flower by CONTEMPO
Flowers by CONTEMPO flower and bridal salon will be opening soon in Gate Village building 05. You
will be charmed by the variety and fragrance of the freshest blooms from around the world as well
as plants for your office or home. Brides-to-be will find a private studio where professionally trained
floral artists can create unique and inspired floral designs. Combining innovative floral designs with
cutting-edge creativity and five star service, Flowers by CONTEMPO prides itself on having the most
original tailor-made arrangements for every occasion.
Location: Gate Village 05
Tel: (04) 332 0277
MM Scarpa
The Swiss fashion label MM Scarpa stands for design, quality and lifestyle. MM Scarpa shoes are
hand made from only the best materials and are manufactured with the utmost care and attention
and sets trends for shoes – from smart business shoes made from the softest leather to fashion
slippers and boots. MM Scarpa also offers men’s accessories such as belts, wallets and bags. All MM
Scarpa products are designed and conceived by the founders and owners of the fashion label, Beat
Mörker and Markus Marti. Every step of the process, from design to production, is supervised to
ensure the maxim of MM Scarpa is precisely followed.
Location: Marble Walk (B1 level)
Timings: Daily 10am – 10pm
MORE Café
MORE Café opened its doors in 2002 within the Garhoud district of Dubai. It has since expanded its
locations and is now well established within the heart of Dubai’s main business district and growing
communities. The MORE menu offers a variety of modern international dishes that are often presented
in a way that make them uniquely MORE. The menu is extensive and has been created to cater to the
taste of Dubai’s multi-cultural environment.
Upcoming Events:
10 Minute Lunchtime Talks on Abraaj Capital Art Prize 2010
We are pleased to announce a series of 10 minute talks on each of the three
winning Abraaj Capital Art Prize works while they are on display at the Dubai
International Financial Centre. Please join us every Monday at 13:30 at the
location of each artwork.
3 May: Kader Attia, Precinct Building 5, Lobby
10 May: Hala Elkoussy, The Gate, West Wing
7 June: Kader Attia, Precinct Building 5, Lobby
14 June: Hala Elkoussy, The Gate, West Wing
21 June: Marwan Sahmarani, Gate Village, Building 8

Art Around DIFC:
The following artworks will be on display around DIFC from May – June 2010
Artist : Chittrovanu Mazumdar
Artwork: Untitled
Description: Mixed media on canvas
Sizes: 290 x 198 cm and 274 x 244 cm
Location: Gate Building, East Wing Lobby
Display duration: 5 March - 5 June 2010 (on loan from 1x1 Art Gallery)
An artist with a truly international sensibility, Chittrovanu Mazumdar draws from
an ever – shifting sea of eclectic sources. Dramatic plays of light and heightened
colour values are visual hallmarks of his sophisticated oeuvre. Mazumdar’s
imagery emerges out of daily discoveries: a word, a glance, the heartrending/
blood –chilling phrase, a fleeting mise en scene…the rise and crest of body
imprisoned in tight freeze – frame: both source and association are intensely
private and sensual.
In his paintings, contours of anatomy can be seen slipping into/emerging from
non – representative fields of colour. Figuration gives way to a highly charged,
potent movement towards abstraction. The resultant image appears forever in
a state of becoming. Interested in the ‘space between words’ and the unspoken
nuance, Mazumdar revels in creating exciting surrounding spaces rife with
private codes and charged with stimuli that lead the viewer, by sheer dint of
association, to his artistic/ conceptual concerns.
Artist : Vivek Vilasini
Artwork: Bridges of Seven Climes
Description: Fibre glass pots with jute rope
Sizes: 91 x 698 x 91 cm
Location: Gate Building, East Wing Lobby
Display duration: 5 March - 5 June 2010 (on loan from 1x1 Art Gallery)
Vilasini began his career as a radio officer in the Navy, he then studied Political
Science at the University of Kerala before training in sculptural practices
from traditional Indian craftsmen, which marked the beginning of his artistic
practice. This atypical career naturally led him to a strong interest in multimedia
techniques. Constructed with glass pots and rope, “Bride of the Seven Climes” is
a symbolic representation of the materials used, the visuals and the text. Where
the rope binds and limits the possibility of infinite extension and freedom, the
bowl holds - the possibility to contain. The work comprising of seven pots is
not merely in the quantitative but also in the symbolic qualities of numbers.
Seven colors in the rainbow, seven ages, seven days of the week, seven notes of
musical scale, seven wonders of the world, the seven seas.
Art & Culture

Artist: Gita Meh
Artwork: Sweet City
Description: Nabat (Sugar) & Acrylic structure
Sizes: 200 x 196 cm
Location: Gate Village 8, Podium
Display duration: 15 March - 15 June 2010
Gita Meh works with many mediums, from paintings to installations, sculpture
to poetry, photography to performance; in her attempt to touch all aspects of
sensation and intellect in her views. She has often involved herself with food
preparations and rituals, thus engaging taste, smell and touch, as well sound
and sight. Sweet City follows in this vein.
This sculpture has been specially made for the DIFC by the Artist and will
become part of its corporate collection.
Artist: Rania Ezzat
Artwork: Yellow Ball
Description: Road Safety Mesh
Sizes: 250 x 250 cm
Location: Under the Gate
Display duration: 22 March - 22 June 2010 (on loan from Carbon 12 Gallery, Dubai)
This installation deals with the signs of eternal renewal and re-emergence of
life, a reminder of our past and the life to come. Crossing through deserts
and streets from chaos to order and back, “Yellow Ball” is literally a rolling
kilometer of work. The combination of the notion of time and space, effort and
achievement is paying homage to workers and work itself.

‘Digital Works’ by Chittrovanu Mazumdar
Bridge 2 Lobby
April 18 – May 13, 2010
Organised jointly by DIFC and 1 x 1 Art Gallery, an exhibition of selected works of Chittrovanu Mazumdar, one of India’s
leading artists, is being shown at Bridge 2 Lobby. The exhibition features unique photographic perspectives of the harsh
topography of rural Jharkhand in central India. Three series of photographs, including landscapes and earthscapes, are
showcased along with a single channel video piece and a wall projection.
The photographs explore the enigmatic, almost lunar vistas of the Jharkand region. Mazumdar dissolves the distant horizons
and billowing cloud formations of the flat landscape into a reductive abstraction. At the same time, this unforgiving
landscape is a metaphor for the rural politics of an area that has long harboured extremist political activity.The landscapes
in the photographs reveal a scorched firmament of cracked mud, rocks and gullies, where solitary trees stand in rare
defiance of the hostile elements. In Mazumdar’s hands, their very uniformity is transformed into a study of texture and
tone. The muted colours and burnished surfaces imbue the works with a sacred, mural-like quality. The same landscape is
featured in the video piece, overlaid with an audio collage that includes readings from Rilke’s Elegies.
‘Project MEGA’
Gate Village Podium Level
26 May to 26 June, 2010
Young Emirati artist and designer Mohammed Abedin is adding his touch to the
world of ‘vinyl toy culture’, with his company Foo Dog, which launched ‘Project:
MEGA’, the largest Custom Toys Exhibition in the Middle East. Featuring the work
of 100 talented and upcoming UAE-based artists, it is set to be one of the largest
artistic collaborations in the region. Abedin is an avid supporter and cultivator
of urban art and culture in the UAE and plans to use Foo Dog and MEGA as a
platform to help launch local artists onto the world stage.
Foo Dog is an urban arts collaborative company, founded in 2008 by Mohammed
Abedin and focuses on cultivating the urban art scene in the UAE and creating
limited edition designer toys, art and apparel. Visit www.foo-dog.com for more
information

Art Gallery Exhibitions:
Artspace
May – June 2010:
A collection of contemporary works will be on display by Artspace’s represented artists.
Artists featured: Dr. Omar El Nagdi, Zakaria Ramhani, Joe Kesrouani, Hussein Madi,
Kamal Boullata and Adel El Siwi.
Location: GV 03
Timings: Sun – Thurs: 10am – 8pm; Sat: 9:30am – 8pm (closed Friday)
Tel: (04) 323 0820
The Empty Quarter
May 2010: ‘Fragrance from the Sufi Garden’ Photography Exhibition by Shems
Friedlander
Shems Friedlander’s work on the Whirling Dervishes has, for good reason, attracted
much attention. The photography is atmospheric, luminescent and, from a distance,
nearly abstract. He relies on the documentation of shape and light more than individual
portraiture. He uses natural lighting, movement and the impression of movement which
lingers like grainy, ghostly residue, framing each dancing figure.
Location: GV 02
Timings: Daily 10am – 10pm
Tel: (04) 323 1524
The Farjam Collection
May – June 2010: Iran Inside Out
‘Iran Inside Out’ explores the varied forms of artistic expression of young, contemporary
Iranian artists working within or outside of Iran. The Dubai edition features a selection
of the exhibition’s most arresting works alongside some of the finest examples of
contemporary Iranian art drawn from Dr. Farjam’s private collection.
Summer Art School
This summer, The Farjam Collection is offering weekly art sessions for children aged 6 and
above. For details and booking enquiries contact rebecca@farjamcollection.com
Location: GV 04
Timings: Sun – Thurs: 10am – 8pm; Sat: 12pm – 8pm (closed Friday)
Tel: (04) 323 0303

The DIFC community recently saw the opening of Caramel Restaurant & Lounge, a new ultra-lounge established
by Las-Vegas based The Light Group, which offers Dubai’s visitors and residents the very best of its twin venue
in Las Vegas. We spoke to Jim Moaddab, The Light Group Dubai’s Director of Operations, about Caramel’s
offerings at DIFC.
1. What inspired The Light Group to establish Caramel Restaurant & Lounge in Dubai?
A city of quality like Dubai deserves the sort of hospitality our venues are known for in the US. Also, DIFC, which is well
known internationally for its world-class standards of innovation, dynamism and design, serves as the ideal launch pad
for our expansion outside of the US. The values and atmosphere of the city sit well with us as we are a progressive group
always seeking to deliver something new to our guests.
2. What kind of audience does Caramel Restaurant & Lounge target?
Caramel Lounge at the Bellagio is a well-established celebrity haunt, which is widely recognised for both its exclusivity and
its delicate balance of energy and intimacy. The Dubai version provides the same sophisticated environment attracting a
range of guests such as VIPs, socialites and young professionals.
3. Ambience is an important element of Caramel Restaurant & Lounge; what is the philosophy behind its décor?
We wanted to create an ultra-lounge that has a warm, inviting ambience ideal for unwinding with co-workers and friends,
while keeping it sleek and sophisticated. Low amber lighting, dark wood and plush seating throughout keep the space
inviting and comfortable. The word Caramel conjures up ideas of warm colors, seduction, taste and we try to reflect this
with our design and decor to provide a sleek and intimate space.
Feature

4. Has Caramel Restaurant & Lounge created something different and unique for its Dubai clientele?
The Dubai venue is spread over 10,000 square feet that provides seating for 233 guests. Caramel Restaurant & Lounge
offers an intimate and all inclusive space that is great not only for a business lunch or an intimate dinner but also as a late
night hot spot. The outside space boasts nine secluded cabanas, which can dovetail with adjoining cabanas to seat larger
groups. All this is part of a terrace that seats up to 138 guests. To make the most of the good weather, the open-air dining
offers guests views of the Dubai skyline and, thanks to the opening glass walls, guests never feel separate from the inside
restaurant, lounge and entertainment.
5. Caramel Lounge in Las Vegas is a well-established celebrity haunt; do you hope to have a similar profile for the Dubai
restaurant?
The Dubai venue has taken the best elements of its twin venue in Las Vegas and is already developing its own unique profile
in the city that is attracting a similarly energetic and international crowd.
6. How would you describe the cuisine at Caramel Restaurant & Lounge?
Executive Chef Brian Massie has designed the menu to include the signature dishes from its Vegas sibling, which are a
high-end take on classic American dishes, including house favorites; Lobster & Grilled Mango Tacos, Ponzu Yellow Fin Tuna,
Signature Chicken Lollipops, Petit Kobe Sliders and Mac & Cheese Sticks with truffle.

Al Mandaloun
A home away from home, Al Mandaloun focuses on creating an experience for every guest. Come and
enjoy fresh Lebanese food and quality dining:
• Breakfast (7:30 – 10:30am): Traditional Lebanese breakfast with specialities including a wide selection
of freshly baked Manakeesh
• Lunch: A host of traditional Lebanese cuisine including delectable mezzes, salads, grills and home-
made daily dishes that will keep you coming time and again
• Lounge: Come and experience Al Mandaloun’s lounge, with chill out music, freshly prepared sheesha
by our sheesha specialist, all in a comfortable environment by the waterfall
Timings: Sun – Fri: 7:30am – 10:30pm (closed Saturday but can be open for groups / corporate gatherings /
deliveries upon 24 hour notice), Tel: (04) 363 7474
Au Bon Pain
Enjoy a 15% discount with the purchase of any espresso based coffee beverage with our wide selection of
croissants, muffins, omelets, pancakes and waffles all freshly served from 8:00 – 11:00 am from May 1 – June
30, 2010.
Timings: Sun – Thurs: 8am – 8pm; Sat: 8am – 6pm (closed Friday) Tel: (04) 370 0590
Bateel Café
The Café by Bateel offers a range of gourmet date products made by artisan producers. Bateel is offering
the following promotions until 30 June 2010:
• Dine at Bateel Café at DIFC during the weekends and receive a 15% discount on your bill.
• Breakfast special for AED 20 (hot beverage and pastry) from 8am – 11am
• Tea Time special for AED 25 (hot beverage and cake) from 3pm – 9pm
• One pitcher of Bateel sparkling date drink for AED 20
• New! Try our newest addition to our cakes menu – Bateel Date Pudding, served with butterscotch sauce
and a homemade ice cream
Timings: Sun – Thurs: 8am – 9pm; Fri – Sat: 10am – 9pm, Tel: (04) 370 0404
Caffe Florian
Caffe Florian is pleased to offer the following promotions running from May – June 2010 daily from 4:00pm
– 8:00pm. It’s the perfect way to have a sweet ending after a long day at work!
• Join us on the terrace or inside our special room to watch your favorite sporting event
• Pamper yourself with one of our scrumptious homemade desserts combined with any of our signature
coffees or teas for only AED 40
• Shisha lovers can also enjoy their shisha with coffee or tea and dessert for only AED 90
Location: GV 06
Timings: Sun – Thurs: 8am – 12 midnight; Fri – Sat: 12pm – 12 midnight, Tel: (04) 323 1833
Caramel Restaurant & Lounge
Caramel Restaurant & Lounge hosts its ladies’ night “Caramel… Is a girl’s best friend” every Tuesday night.
Enjoy after work Caramel Cosmos between 6 – 9pm with our resident DJ Kirk playing from 6pm.
Timings: Sun – Thurs: 11pm – 2am; Fri: 5pm – 2am (closed Saturday), Tel: (04) 425 6677
Crème de la Crème
For the first time, Crème de la Crème, will be offering a new buffet spread and afternoon tea menu starting
May 1 until June 2010:
• Buffet (12:00pm – 3:00pm): AED 45 per person with a cup of coffee or ice cream of your choice to enjoy
after your meal
• Afternoon Tea (4:00pm – 6:00pm): AED 35 per person
Location: Marble Walk
Timings: Sun – Thurs: 9am – 8pm (closed Friday + Saturday), Tel: (04) 434 7409
Food & Beverage Promotions
Whether you’re looking for a bite to eat or a long-drawn meal with family or friends, you are sure to
find some great dining options at DIFC. Why not indulge in one of our special offers below?

Dome Café
Enjoy the following promotions throughout the months of May and June 2010:
• Early Start (7am – 11am): Buy a cup of coffee or tea and get your choice of muffin or croissant for
FREE
• Business Lunch (12pm – 3pm): Have lunch with 3 or more people and get your coffee or tea for FREE
• After Six (6pm onwards): Buy one of our Hot Kitchen Specials and get another dish for equal value or
less FREE
Timings: Daily 7:30am – 11pm, Tel: (04) 363 7455
Gourmet Burger Kitchen
GBK has introduced a new menu with all-time favorites like Nachos, Steaks, Quesadillas and new burger
flavours.
Timings: Daily 8:30am – 10pm, Tel: (04) 425 0188 / 800 BURGER (free delivery)
Hediard
Hediard is pleased to offer the following summer promotions running until August 2010*:
• Light Breakfast (8am – 11am): choice of Hediard coffee / tea and selection of mini pastries for AED 18
• Afternoon Snack (4pm – 6pm): selection of refreshing specialties with cakes and canapés with relaxing
music playing in the background
• Boutique Promotions: For every AED 150 spent receive complimentary 100 grams of jellies or chocolates;
for every AED 300 spent receive complimentary Hediard Light Breakfast; for every AED 500 spent
receive complimentary Hediard Afternoon Snack
• Birthday Celebrations: celebrate with a minimum of 10 people and get a complimentary cake of your
choice and special birthday song from the Hediard staff
• Kids Menu: Kids under 10 yrs old eat free from the kids menu when accompanied by parents or 2
adults
* No discounts available to the above promotions. All complimentaries is non –refundable for cash, non-
transferable and valid only from Sunday to Thursday
Timings: Sun – Thurs: 7:30am – 6pm; Sat: 10am – 7pm (closed Friday), Tel: (04) 363 7247
Lunchbox
In today’s fast world, quick meals are the norm. We at Lunchbox believe there’s a growing need for quick
meals that don’t compromise on the health aspect. Lunchbox is offering the following promotions until 30
June 2010:
• Food catering orders amounting to AED 600 will receive 1 FREE fruit platter
• Get a free lunch meal on your 6th visit
• Avail of our Daily Special menu
• Double Deal Promo for Breakfast and Lunch for selected menu for AED 45
• Offering FREE DELIVERY
Timings: Sun – Thurs: 8am – 10pm; Fri – Sat: 10am – 10pm, Tel: (04) 362 1803
Mado
Enjoy home-style Traditional Turkish Cuisine’s selected delicacies at MADO. In addition to more than 14
varieties of main course options, MADO offers natural Turkish ice cream and a wide selection of Turkish
Baklava, Sweets and Kunafa. Below dishes are MADO’s specialties for the months of May and June:
• Every Monday and Wednesday: “Yoghurt Kebab” day (Thinly sliced and grilled beef, grounded with
home-made bread, topped with tomato sauce and butter dressing and served with yoghurt) for AED
45 only!
• Every Tuesday: Special Lamb dish day (Lamb Shoulder with special suace, served with vegetables) for
AED 35 only!
• Every Sunday and Thursday: Turkish Pizza (Pide) day (Special Pide bread filled with minced meat and
vegetables) for AED 15 only!
• Every Sunday and Thursday: Fried Kofta day (Special egg coverd kofta meat served with baked potato)
for AED 25 Only!
• Every Friday: Open buffet breakfast day with unlimited tea for AED 50 only!
Timings: Sun- Thurs: 8am – 10pm; Fri – Sat: 9am – 10pm, Tel: (04) 370 0377

MerCURRIES
MerCURRIES DIFC is pleased to announce the following HOT offers to COOL your summer*:
• Special Thali’s: Savor the best of Indian kebabs and curries with veg Thali’s for AED 25/- and non-veg
Thali’s for AED 35/-
• Dinner Deal: You buy your diner and MerCURRIES will pay for your partner’s meal; or, dine-in customers
get 50% off. Offer starts from 6pm onwards
• Delivery Offers: Special discount of 30% on your bill for delivery or take away for over AED 500, 20% off
for orders over AED 200 and 10% off for orders over AED 100
• Outdoor Catering: Enjoy special discounts for outdoor catering and live cooking stations
* Promotion valid on al a carte menu, not valid on Thali’s. Promotions cannot be used in conjunction with each other.
Conditions Apply.
Timings: Daily 9am – 9pm; Tel: (04) 370 0737; For Catering: 050 4597371
Proof Woody
Proof Woody is pleased to offer the following promotions during the months of May and June 2010:
• When you buy a sandwich or salad during the month of May you can add a pack of Lays crisps & a fizzy
drink can for just AED 4
• Proof Woody Loyalty Cards are available for all food & beverage purchases during the month of June
• Watch out for further upcoming promotions: New Product Sampling Days and Buy 1 Get 1 Free offers
New Products:
• Lavazza Coffee – take away Italian coffee at attractive prices
• Healthy Organic Products – new range of low cal / low fat / organic & healthy products
• Office Stationary Supplies
• Greeting Cards for all occasions
Timings: Sun – Thurs: 7am – 9pm; Sat: 8am – 5pm (closed Friday) Tel: (04) 425 0345
Sana Bonta
Craving Sana Bonta’s crusty pizzas and cheesy risottos? If you live anywhere between World Trade Centre
and Mall of the Emirates, including the Downtown area, you’re in luck! Enjoy comfort food from Sana
Bonta now in the comfort of your home with the launch of Sana Bonta’s new home delivery service. Call
800 – 26682 to place your order between 11am and 11pm daily.
Timings: Sat – Thurs: 10am – 7pm (closed Friday), Tel: (04) 425 0326
Starbucks
Escape and refresh with Starbucks coffee on ice. As the summer heat rises across the UAE, Starbucks
encourages customers to refresh with Coffee on Ice. Whether you’re looking to relax with a good book,
enjoy the great outdoors or entertain with friends and family, Starbucks is inviting you to take an indulgent
break without leaving your neighborhood, with summer flavors to refresh the spirit. Customers can now
enjoy the sweet treats inspired by flavors from Latin America, the Dulce de Leche Frappuccino® blended
coffee that’s known for its sophisticated artistry and smooth hand-made caramel decadence. Dulce, the
Spanish word for sweet, describes the returning favorite summer drink perfectly as it’s a sweet, indulgent
treat, available as cream base and coffee base Frappuccino / iced latte / hot latte.
Timings: Sun – Thurs: 7am – 10pm; Fri: 10am – 10pm (closed Saturday), Tel: (04) 370 0440
Subway
Subway is pleased to announce the following offer: when you buy a breakfast worth AED 15 you get free
1 cookie & coffee with milk.
Timings: Daily 24 hours Tel: (04) 370 0900
Food & Beverage Promotions

The Noodle House
Our new menu will be on offer starting May 15! The menu features a mix of new starters, mains and
desserts including vegetarian options such as BBQ mushroom buns and edamame and healthy choices such
as steamed noodle roll with crab and ginger, seared salmon with lime and sweet soy and king prawn salad.
Our Tom Yam soup recipe – a Noodle House classic – has been improved and new dishes include: duck curry
with eggplant, chicken rice and signature dish wok fried beef teriyaki. Three new desserts will be added to
the menu including the healthy option of fresh mango. Chocolate lovers will enjoy the steamed chocolate
buns while the sticky bean donuts will be a hit with our Asian food fans.
Timings: Sun – Fri: 11am – 11pm (closed Saturday) Tel: (04) 363 7093 / 800 NOODLE (for home delivery)
Yo! Sushi
YO! Sushi is pleased to introduce a new menu with 50 new additions!
Timings: Daily 11am – 10pm Tel: (04) 363 7093 / 800 YOSUSHI (free delivery)
ZUMA
As the weather warms up, it’s time to cool down and enjoy chilled-out Fridays at ZUMA. Light and healthy
salads complement the lavish offers at the sushi and robata counters. Brunch includes your choice of a main
meal from the brunch menu, with favorites such as miso marinated black cod wrapped in hoba leaf and
the vegetarian option of spicy fried tofu, avocado and Japanese herbs. Delicious desserts from the dessert
counter perfectly round off the brunch. Served from 12:30pm – 4pm every Friday, the brunch is priced at
AED 285 (including non-alcoholic beverages and ZUMA cleansers) and AED 385 (including Bellinis, sake
tasters and sommelier’s selection of wines). *Offer subject to 10% authority fee Children under 12 dine for
free (one per adult)
Location: GV 06
Timings: Sat – Thurs: 12:30pm – 3pm; 7pm – 12am; Fri: 12:30pm – 4:00pm; 7pm – 2am , Tel: (04) 425 5660

Aliel
Aliel invites you to visit their boutique and view a magnificent collection of solitaire diamonds and precious
stones. These magnificent solitaires are a must have for every discerning woman. Come and view some of
the finest gemstones mounted exquisitely by our master craftsmen in Italy. Refined, eminently wearable
and eternally in style, their enduring appeal transcends time and age.
Location: GV 01
Timings: Sun – Thurs: 10am – 8pm; Sat: 12pm – 8pm (closed Friday), Tel: (04) 323 1113
Andrew Martin
New Arrivals at Andrew Martin! Andrew Martin is the UK’s second largest privately owned furniture &
fabric house and one of the leaders in original, quality textiles and furnishing interior designs, showcasing
a captivating collection of stylish yet innovative creations from around the world including furniture,
upholstery designs and a selection of quirky accessories. With ‘new arrivals’ now available in store, Andrew
Martin will be offering up to 30% off selected items.
Location: GV 07
Timings: Sun – Thurs. 10am – 8pm; Fri. 4pm – 8pm, Sat 12pm – 8pm Tel: (04) 323 1388
Boots
Boots Pharmacy is pleased to announce the following promotions running until May 25, 2010:
• Buy 1 Get 1 Free for all Soltan Sun preparations range (special gift with each purchase)
• 3 for 2 on all dermocare range for sensitive skin
• 3 for 2 on all No7 skincare and cosmetics
• Receive a special gift when you buy the new No7 Extravagant Lashes mascara
Timings: Daily 10am – 10pm Tel: (04) 370 0112
Champion Cleaners
Wherever you look, Champion Cleaners is there, catering to all your dry cleaning and laundry needs with
over 35 outlets in Dubai, Sharjah, Ras Al Khaimah and Abu Dhabi.
• New customers can enjoy a 25% discount on all dry cleaning and laundry of garments (offer valid for
maximum purchase of AED 100 or less).
• 25% discount on onsite upholstery cleaning
Timings: Daily from 10am – 10pm, Tel: (04) 370 0200
Etisalat
Etisalat introduces a new social and instant messaging package for BlackBerry customers. The Unlimited
Social package is attractively priced at AED 49 per month, and specifically targets the growing youth
segment who require affordable instant connect with their friends and want access 24/7, while on the
move. The new Unlimited Social package will enable customers to access all their favorite social networking
and instant messaging applications like BlackBerry® Messenger, Facebook®, MSN® Messenger, Yahoo
Messenger™, Google Talk™ and Myspace™. The Unlimited Social package does not have any limits in terms
of data usage and is available for both prepaid and postpaid customers. Customers can subscribe to the
package by sending an SMS ‘r bis49’ to 1010. Customers can also visit the Etisalat Business center or Etisalat
Outlets to subscribe to the service.
Fitness First
Fitness First is pleased to announce the following promotions for the months of May and June 2010:
• PUMPathon – Wednesday, May 12, 19:30 – 21:00: Why not try our monthly group exercise class of the
month, which for May will be a 1.5 hour special of Body Pump. This is FREE to non-members so just
register ahead of time at the club reception.
• Army Barmy – Monday, June 14, 19:30 – 21:00: Back by popular demand, this is a hugely popular circuit
class and also uses the spinning bikes to push you hard for 90 minutes. It’s great fun and great team
work while adding something different to your routine.
Timings: Sun – Thurs: 6am – 11pm; Fri - Sat: 9am – 10pm Tel: (04) 363 7444
Retail & Business Services Promotions
DIFC outlets are offering a range of fantastic offers and special promotions for the months of
May and June!

Man & Moda
Get 75% off Spring 2010 formal and casual menswear items at Man & Moda. The sale will be on until 18
May 2010.
NStyle
NStyle is pleased to offer the following promotions from May 1 – June 30, 2010:
• Purchase 5 of your favorite NStyle services and get the 6th FREE
• Purchase 3 of your favorite NStyle services and get a 50% discount on the 3rd voucher
• Upgrade your manicure or pedicure to a treatment and get a 15% discount + complimentary 15min
back, neck, shoulder massage (valid all days except Thursday)
• Receive a 10% discount for every purchase of a 60min Full Body Massage (valid all days except
Thursday).
*Above promotions are valid from Friday to Wednesday only except for the 5+1 vouchers which can be
purchased any days of the week.
Spectrum Digital Printing Press
Spectrum provides complete printing services and stocks a full range of commercial paper to meet your
printing needs as well as secure and confidential printing. Save time & money with Spectrum!
Business cards in 60 mins, Brochure Printing, Presentation to impress, Stationary Printing, Binding with Pure
Impact, Wedding Invitations Design & Print, Hot Foil & Embossing, Name badges, Tent Cards, Flyers, Rollups,
Pop-Ups, Greeting Cards, Invitation Cards, Certificates, Variable Data Printing, Canvas & Posters, Graphic
Design & Creative Solutions.
Timings: Sun – Thurs: 8am – 10pm; Sat: 10am – 6pm (closed Friday), Tel: (04) 362 0566
The Clinic
Smile all summer long with The Clinic’s free dental consultation from June 1 – 30, 2010. The consultation
includes: full dental assessment, x-rays, cosmetic dental advice and treatment plan (not applicable: routine
dental check-up and emergency consultation).
Location: GV 07
Timings: Sun – Thurs: 9am – 8pm (closed Friday & Saturday), Tel: (04) 323 0900
The Rug Company
New Arrivals at The Rug Company! The Rug Company is internationally acclaimed for the high quality of
its handmade rugs, wall hangings and cushions, and its unique collaborations with international design
luminaries. The strongest names in fashion, art and design contribute to The Rug Company’s Designer
Collection, including Paul Smith, Vivienne Westwood, Marni and Diane Von Furstenberg. With an array of
new pieces now available, The Rug Company is offering a 20% discount on all pieces.
Location: GV 02
Timings: Sun – Thurs. 10am – 8pm (closed Friday), Sat 12pm – 8pm, Tel: (04) 323 1388
Urban Male Lounge
Urban Male Lounge is pleased to offer the following promotions from May 1 – June 30, 2010:
• Purchase 5 of your favorite UML services and get the 6th FREE (vouchers valid for 6 months from date
of purchase)
• Upgrade your Essential Manicure and Pedicure service to a treatment and get a 15% discount + FREE
10min complimentary back and neck massage (valid Sun – Wed)
• Spend AED 150 and above on all the waxing services and get a 15% discount (valid Sun – Wed)
• Buy a package of 3 services for the full body massage (60min) for the price of AED 750 (vouchers valid
for 2 months from date of purchase)
• Buy a package of 3 services for the full body massage (90min) for the price of AED 900 (vouchers valid
for 2 months from date of purchase)
• Buy a Full Body Massage (60min) + Essential Manicure and Pedicure combo for AED 370
• Buy the Essential Manicure and Pedicure combo + Reflexology (30min) for AED 225

Promotions
Whether you’re looking for a bite to eat, a lounge to chill in, or a bit of retail therapy, DIFC’s outlets have some great dining
options and special promotions running throughout the months of May and June! For complete details, please click on the
Promotions tab on our website: www.difc.ae/beyond_workplace

Discover the District
Marble Walk
Nestled in the underground precincts of The Gate, the opulent Marble Walk represents the height of elegance, with its
collection of chic brands. Apart from the fabulous shopping, there are also convenient spots for coffee breaks, and quick
stops for essential services.
Food & Beverages
Caribou Coffee 04 363 7131
Crème de la Crème 04 434 7409
Freshii (opening soon)
Gourmet Burger Kitchen 04 425 0187
Hediard 04 363 7247
Lunch Box 04 362 1802
Retail & Services
Ascots & Chapels (opening soon)
Avis 04 425 0305
Axiom 04 370 0322
Bespoke 04 363 7237
Business Solutions LLC 04 365 8067
Damas Les Exclusives 04 370 0442
Debauve & Gallais (opening soon)
De Beers 04 370 0023
Emirates Post 04 370 0242
FEDEX 04 425 0302
Fitness First 04 363 7444
Flower Boutique 04 325 2249
Mado 04 370 0377
MerCURRIES 04 370 0747
Sana Bonta 04 425 0326
Subway 04 370 0900
Testa Rossa 04 425 0200
The Noodle House 04 363 7093
M.A.H Center 04 363 7000
Man & Moda 04 370 0335
Marina Pharmacy Center 04 363 7484
MM Scarpa (opening soon)
Proof Woody 04 425 0345
Rivoli 04 425 0358
Scuzi? 04 363 7486
Sharaftravel 04 363 7313
Smokers’ Center 04 425 0356
Spectrum 04 362 0566
Visual Optics 04 370 0500
Zodiac 04 347 0825
Gate Village
The Lifestyle heart of DIFC, Gate Village is dedicated to art, culture, food, and fashion. A popular meeting place for many,
Gate Village is a great place to look for works of art, browse through boutiques, or savour a meal.
Food & Beverages
Caffè Florian 04 323 1833 GV 06
La Petite Maiso (opening soon) GV 08
Zuma 04 425 5660 GV 06
Retail & Services
Aliel 04 323 1113 GV 01
Andrew Martin 04 323 1388 GV 07
Anya Hindmarch 04 382 5190 GV 08
Artspace 04 323 0820 GV 03
Capital Club 04 364 0111 GV 03
Flowers by CONTEMPO 04 332 0277 GV 05
Cuadro 04 425 0400 GV 10
DIFC Centre of Excellence 04 401 9401 GV 02
Dries Van Noten 04 382 5130 GV 05
Issey Miyake 04 382 5180 GV 05
Jil Sander 04 382 5250 GV 01
Maison Martin Margiela 04 382 5230 GV 01
Marni 04 382 5120 GV 03
Nina Ricci 04 382 5240 GV 01
Opera Gallery 04 323 0909 GV 03
The Clinic 04 323 0900 GV 07
The Empty Quarter 04 323 1524 GV 02
The Farjam Collection 04 323 0303 GV 04
The Rug company 04 323 1161 GV 02
Tsumori Chisato 04 382 5170 GV 05
Villa Moda Men 04 382 5160 GV 07
Villa Moda Women 04 382 5150 GV 04
Vivienne Westwood 04 382 5140 GV 04

The Balcony
The beautifully landscaped areas around The Balcony include charming water features and open air vistas designed
according to Feng Shui principles. It is an ideal setting for a warm cup of tea, a bistro-style meal, and the stunning views
of The Gate.
Food & Beverages
Al Mandaloun 04 363 7474 Precinct Building 3
Au Bon Pain 04 370 0590 Precinct Building 2
Café Barbera 04 363 7394 Precinct Building 3
Café Bateel 04 370 0404 Precinct Building 2
Café Nero (opening soon) Precinct Building 2
Caramel Resturant & Lounge 04 425 6677 Precinct Building 3
Costa 04 425 0341 Precinct Building 2
Dome 04 363 7455 Precinct Building 5
The Gramercy (opening soon) Precinct Building 2
Joga Juice 04 370 0304 Precinct Building 3
MORE Café (opening soon) Precinct Building 4
Starbucks 04 370 0440 Precinct Building 5
The Edge 04 363 7770 Precinct Building 6
Yo! Sushi 04 363 7404 Precinct Building 3
Retail & Services
Borders 04 425 0371 Precinct Building 5
Boots 04 370 0112 Precinct Building 5
Champion Cleaners 04 370 0200 Precinct Building 2
Etisalat 04 370 0341 Precinct Building 5
Hummingbird Early Learning Centre 04 370 0449 Precinct Building 5
Lunettes 04 370 0220 Precinct Building 4
N Style 04 425 0347 Precinct Building 2
Ordning & Reda 04 370 0520 Precinct Building 2
Urban Male Lounge 04 425 0350 Precinct Building 2

DIFC was buzzing with activity this spring, having hosted a variety of events from charity walks and auctions to art
exhibitions and installations. Check out our selection of photos from these events.
2010 Abraaj Capital Art Prize: The only art prize specifically for the MENASA region; it rewards art proposals, encouraging
collaboration between international curators and artists.
Art Nights @ Gate Village: An arts-focused initiative held in DIFC’s Gate Village combining elements of art, film, fashion,
design and cuisine through a variety of indoor and outdoor activities.
Through the Lens

1x1 Contemporary Art: a multidisciplinary exhibition demonstrating an urban dialogue between the artists and their
everyday environs.
NBX 2010: Nomad’s Box is a cutting-edge installation displaying a variety of artworks within a 12mx3m shipping
container.

DIFC Walk 2010: DIFC, in partnership with Bank Sarasin-Alpen and Alpen Capital, hosted the charity walk to raise funds
for the children of Haiti.
Body Balance under the Gate: Combining aspects of Yoga, Tai Chi and Pilates, participants went through an hour-long
program led by Fitness First’s expert trainers.

DIFC Bulletin_7[1]- sweet city copy

DIFC Bulletin_7[1]- sweet city copy

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DIFC Bulletin_7[1]- sweet city copy