Marketing 6621

2. Price
VS.
Selling
Price

3. Price
Price is the initial amount
that the company would like
to charge for an item.

4. Selling Price
Selling price is the actual
price for which it is sold to
the customer.

5. Importance of Selling Price
The selling price must bring
enough profit to the seller so
the company can stay in
business.

7. Competitor’s
Price

8. What Customers
Are Currently
Willing To Pay

9. What The
Item Costs To
Make, Ship
And Sell

11. Regulations, laws and
oversight can affect what
companies will charge.
Governments Affect

12. Tariffs and additional
taxes can significantly
change prices
Governments Affect

14. Increase Market Share
Is the company trying to break
into an existing market?
Lowering prices usually helps.

15. Enter A
New Market
Trying to expand into new
markets? Target pricing for
new customers.

16. “Cash Cow” Phase
Trying to build market share?
Match competitors or lower
prices below theirs.