Marketing 6621

1. Marketing Foundations &

2. Foundations of Marketing

3. Economics
The study of allocating resources to
maximize their uses.

4. Business, Management, Entrepreneurship
The study of operating and managing a
business & all the skills and concepts
necessary.

5. Communication Skills
Interacting with people and organizations

6. Professional Development
Ongoing growth within a career path

7. Elements of the Marketing Concept

8. Customer Orientation
Business focus on building relationships
with customers to facilitate loyal, repeat
customers for life.

9. Customer Satisfaction
Meet or exceed customer’s expectations

10. Customer Needs / Wants
Desires of the consumers that convert into
purchases

11. Company Approach
Employees working together to satisfy their
customers to earn profits

12. Company Commitment
All employees focused on the customers

13. Company Goals
Goals should be focused on satisfying
customers

14. CRM – (Customer Relationship Management)
Combines customer information via
databases with customer service and
marketing communication

15. Marketing Loyalty Programs
Rewards repeat customers

16. Product
Business provides items that satisfy
desires of consumers

17. Profits
Money business keeps after paying all
expenses