Marketing 6621

1. Marketing

2. What is Marketing?
All activities to get product from
manufacturer to consumer that are
guided by consumer’s wants and
needs

3. What is
marketed?

4. Goods

5. Services

6. Organizations

7. Places

8. Ideas

9. People

10. 7 Functions of Marketing

11. Marketing-Information Management (MIM)
Obtaining, managing, and using information about
what customers’ wants to improve business
decision making, performance of marketing
activities, and determining what will sell.
E.G. Surveys to determine preferences of products

12. Product/Service Management (PSM)
Designing, developing, maintaining,
improving, and acquiring products and
services that meet consumer needs.

13. Pricing
Setting and communicating the value of
products and services. Setting the price at the
right level.

14. Distribution
Determining the best ways for customers to
locate, obtain, and use the products and
services of an organization. Involves moving
the product each step from the deign idea
to the consumer.

15. Promotion
Communicating with customers about the
product to achieve the desired result.
Customer demand for and purchase of the
product. Includes advertising, personal
selling, publicity, and public relations.

16. Selling
Communicating directly with potential
customers to determine and satisfy their
needs.

17. Financing
Budgeting for marketing activities, obtaining
the necessary funds needed for operations,
and providing financial assistance to
customers so they can purchase the business
products and service.