Marketing 6621

1. Customer Service in Selling

2. Customer Service
vs

3. Customer Service
The Function a department or a role of an
organization that responds to
complaints from customers

4. Customer Service
The Process an attitude that customer
satisfaction always comes first
This is customer
service in selling

5. Competitive
Edge
How can customer service
help to beat the competition?

6. Customer Service can be
the equalizer between
Product quality and price

7. Customer Service Influences
Customer Service means Based On:
different things to different
customers.
Experience
Word-of-Mouth
Advertising
Personality

8. Customer Service Benefits
How does customer service
increase profits for the
business?
Builds Customer Loyalty
Generates New Customers

9. Pre Sale
Customer Service

10. Pre Sale
Suggest Sales
Product Information
Promises

11. Post Sale
Customer Service

12. Post Sale
Order Processing
& Shipping Warranty Issues
Installation
Credit/Financing
Maintenance
Tech. Support

13. Increasing
Customer
Activity

14. Increasing Customer Activity
Solicit Feedback
Keep In Touch
Attitude
Prompt