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Electronic Commerce Systems Chapter 9 McGraw-Hill/Irwin Copyright   © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.
[object Object],[object Object],[object Object],Learning Objectives 9-
Learning Objectives ,[object Object],[object Object],9-
Case 1: KitchenAid and the Royal Bank of Canada ,[object Object],[object Object],[object Object],[object Object],9-
Case Questions ,[object Object],[object Object],9-
Case Questions ,[object Object],9-
Introduction to e-Commerce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],9-
The Scope of e-Commerce 9-
E-Commerce Technologies 9-
Categories of e-Commerce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],9-
Essential e-Commerce Architecture 9-
Access Control and Security ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],9-
Profiling and Personalizing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],9-
Search Management ,[object Object],[object Object],[object Object],[object Object],9-
Content and Catalog Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],9-
Workflow Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],9-
Example of Workflow Management 9-
Event Notification ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],9-
Collaboration and Trading ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],9-
Electronic Payment Processes ,[object Object],[object Object],[object Object],[object Object],[object Object],9-
Electronic Payment Processes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],9-
Electronic Payment Example 9-
Securing Electronic Payments ,[object Object],[object Object],[object Object],[object Object],9-
E-Commerce Application Trends 9-
Case 2: Entellium, Digg, Peerflix, Zappos, and Jigsaw ,[object Object],[object Object],[object Object],[object Object],9-
Case Study Questions ,[object Object],[object Object],[object Object],9-
E-Commerce Success Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],9-
Differences in Marketing 9-
Web Store Requirements 9-
Developing a Web Store ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],9-
Serving Your Customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],9-
Managing a Web Store ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],9-
B2B E-Commerce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],9-
E-Commerce Marketplaces ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],9-
E-Commerce Marketplaces ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],9-
E-Commerce Portals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],9-
B2B E-Commerce Web Portal 9-
Clicks and Bricks ,[object Object],[object Object],9-
E-Commerce Integration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],9-
Other Clicks and Bricks Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],9-
E-Commerce Channel Choices ,[object Object],[object Object],[object Object],[object Object],9-
E-Commerce Strategy Checklist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],9-
Case 3: eBay versus Google and Microsoft: ,[object Object],[object Object],[object Object],[object Object],[object Object],9-
Case Study Questions ,[object Object],[object Object],9-
Case Study Questions ,[object Object],9-
Case 4: eBay, Running the Right Play ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],9-
Case Study Questions ,[object Object],[object Object],[object Object],9-

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Chap009