1. American Airline Center PresentsRihannaLOUD Concert By: Jeremy Kinchen

2. Rihanna Robin “Rihanna” Fenty Born February 20, 1988 Signed with Def Jams Recording (2004) Released Debut album, “Music of the Sun” (2005) Released “A Girl Like Me” (2006) Released “Good Girl Gone Bad” (2007) Released “Rated R” (2009) Released “LOUD” (2010) World Music Award (2007) America Music Award (2008) 2 Grammy Awards (2010)

3. American Airline Center Centralized location Holds 20,000 Fans Over 5,000 parking spaces Offers staff, concessions, bars, catering and suites in one facility Lighting and sound already onsite Ranked #3 venue in the U.S., Billboard, 2009 Ranked #9 venue in the World, Billboard, 2009 Ranked #2 Year End US Ticket Sales, Poll Star, 2009 Ranked #9 Year End World Wide Ticket Sales, Poll Star, 2009

4. Day of Show Schedule 5:00 a – Depart from JFK Airport 7:00 a – Arrive at DFW Airport 8:00 a – Interview (97.9 The Beat) 10:00 a – Interview (K104 FM) 12:00 p – Special Appearance (Northpark Mall) 1:30 p – Arrive at Suite (American Airline Center) 5:00 p – Sound Check 8:00 p – Concert 1:00 a – Club Appearance (Club Onyx) 4:00 a – Depart from DFW Airport 6:00 a – Arrive at JFK Airport

5. Backstage Rider Backstage Accommodation/Dressing Rooms Total of 11 rooms for Offices and Dressing Rooms Only Rihanna room needs to be pipe and draped 5 total dressing rooms which are to be prepared the day before the show. (Furniture and accessories only) Dressing Room Room should fit 6 people comfortably with 5 AC power outlets totaling 50 amps at 220/380v. It should have private access to a minimum 1 shower, toilet, and washing facility with hot and cold water. CLEAN. The lighting in the room should be adequate for a relaxed atmosphere (lamps and floor lamps). NO FLUORESCENT. Floors should be carpeted and walls should be draped to cover brick and lockers. We require 1 direct phone line and 1 DSL line plus the following: 1- 6ft catering table (Covered with black table cloth and skirt) 1 Full Length mirror (thin) 1 6ft comfortable couch – white, cloth, plush (no leather) wide enough for her to stretch out and relax or nap 2 comfortable loveseats – white, cloth, plush (no leather) 6-8 throw pillows for couches – animal print (leopard/cheetah print) (No Sequins) 1 Medium coffee table (3ft/4in in length) – white/ glass/frosted glass 2 end tables – white/glass/frosted glass 6 Floor lamps with dimmers 2 Fan Heaters 1 Humidifier 2 cases of room temperature water 1 fruit tray 1 meat cheese tray 20 packs of tea

6. Expenses Venue: $450,000 includes Staff (Ticket, Sound and Lighting Technician, Parking Attendants, etc.) Venue and web advertising Equipment (sound, stage, lighting, etc.) Suite rental Promotional Items CDs: $4.25 x 10,000 = $42,500 T-Shirts: $7.10 x 8,000 = $5,600 Tickets: $0.20 x 15,000 = $3,000 Flyers: $0.06 x 10,000 = $6,000 Advertisement: Radio Ad ($200 x 10 = $2000) Street Team (10 people @ $20/hr for 4 total hours = $8,000)

7. Expenses Continue Travel Expenses Private Plane ($7,500 Round-Trip) Truck for equipment ($1500 Round-Trip) Transportation Town Car with Chauffer ($550 flat rate) Contingency @ 10% of budget $55,000 Total Expense = $581,650

8. Profit Total Profit after budget is reflected below: $1,838,250 - $581,650 = $1,256,600

9. Risk Analysis

10. What I’ve Learned Artist Management Preparation

11. References FEKADU, MESFIN (2010-10-20). "Rihanna leaves manager, now under Jay-Z's umbrella". St. Petersburg Times. RetrievedFebruary 13,2011 Bradshaw, Maria (February 11, 2008)."Grammy Girl". The Daily Nation. Retrieved February 13, 2011. "The Nation Newspaper Bajan stars welcome Grammy". The Daily Nation. 2008-02-11. Retrieved February 13, 2011. Rihanna ‘10 The Smoking Gun Retrieved from http://www.thesmokinggun.com/file/rihanna-10-rider?page=1 , on February 13,2011.