1. Startup Finance An Entrepreneur’s Manual

3. Agenda What are the financing options? How to attract and engage investors? Deal structure and what to expect during the investment process Important reflections before you start

7. Agenda What are the financing options? How to attract and engage investors? Deal structure and what to expect during the investment process Important reflections before you start

8. Overview of financing options Angel Financing Venture Capital Private Equity Public Stock Markets Self Finance / Bootstrapping Debt / Bank Finance Equity Financing Non-Equity Financing

11. Good reasons to raise equity finance Large Potential Market Opportunity Unique Product Or Concept Passionate Founding Team Pre-requisites Intense competition likely Need to move rapidly Implications… Hiring Infrastructure VC funding supports Rapid Product Development Internationalisation Partnerships Commercialisation

14. Agenda What are the financing options? How to attract and engage investors? Deal structure and what to expect during the investment process Important reflections before you start

21. Agenda What are the financing options? How to attract and engage investors? Deal structure and what to expect during the investment process Important reflections before you start

25. Case Study – Cap Table

27. Case Study - liquidation preference

28. Case Study - liquidation preference

29. Case Study - liquidation preference

30. Case Study - liquidation preference

31. Case Study - liquidation preference

36. Thank you Ben Holmes Email : benh@indexventures.com Skype : ben_holmes

37. Artwork – (Transparent Layers)