Ready to take your networking or job search to the next level? Learn how to leverage tools like LinkedIn, Facebook, Twitter, Pinterest, YouTube and blogs to develop a career-focused networking strategy. Improve your access to job postings and company research, share and demonstrate your expertise, and implement a professional online presence to connect with hiring managers, recruiters and career contacts.

2. Topics
• Defini&on
of
Social
Media
• Why
Use
it?
• Create
Your
Plan
• Expand
Your
Network
• Build
Your
Presence
• Keep
It
Current
2

3. Defini&on
— Social
media
-­‐
primarily
web
and
mobile-­‐based
tools
for
sharing
and
discussing
informa&on
among
human
beings.
3

4. It’s
Huge
— Facebook:
1,000,000,000
ac&ve
users
— TwiSer:
175,000,000
ac&ve
users
— LinkedIn:
150,000,000
registered
users
— Pinterest:
8,000,000
ac&ve
users
— Blogs:
346,000,000
people
read
blogs
every
day
— YouTube:
800,000,000
unique
visitors
last
month
4

5. Why
use
it?
It’s
Essen&al!
— One
in
five
hiring
managers
conduct
background
searches
using
social
networks,
primarily
Facebook
(Mashable)
— 65%
of
all
openings
are
filled
through
internal
movement
or
referrals
(CareerXroads
2012
Report)
5

6. Gebng
Started
— Create
Your
Plan
— Do
Your
Research
— Build
Your
Presence
— Keep
it
Current
6

7. Create
Your
Plan
— Listen
to
what’s
being
said
in
your
industry
— Technora&
and
Google
Blogsearch
— YouTube
to
see
who’s
talking
about
your
area
of
interest
— TwiSer
for
relevant
conversa&ons
— LinkedIn
and
Facebook
for
groups
and
company
pages
7

8. Create
a
Plan,
cont.
— Define
your
brand
-­‐
be
consistent
— Values
–
What’s
important
to
you?
— Posi&oning
–
What
differen&ates
you?
— Visual
iden&ty
–
Colors,
style,
avatar
— Key
messages
and
voice
–
What
do
you
want
to
communicate?
Simplicity
is
key
— Your
story
–
How
you
connect
in
a
compelling
and
authen&c
way,
making
you
memorable
8

9. Do
Your
Research
— Iden&fy
the
companies
you’re
interested
in
— Search
to
find
people
working
for
these
companies
— LinkedIn
Profiles
and
Company
Page
–
connect
with
people
and
join
relevant
groups
— Google,
Bing,
Yahoo
search
— Facebook
company
pages
— TwiSer
9

10. Do
Your
Research
and
Connect
— Connect
with
them!
— Social
media
has
broken
down
barriers,
messaging
someone
you’re
not
friends
with
is
OK
— Do
your
homework
on
the
company
and
the
person
your
contac&ng,
crah
a
message
that
states
your
interest,
without
asking
for
a
job
(at
first)
— Eventually
ask
if
there
are
open
posi&ons
10

11. Build
a
Powerful
Presence
— Create
a
content
calendar
which
defines
what
you’ll
post
about
and
when
(e.g.,
Monday,
Wednesday,
Friday)
— Interviews,
how-­‐to,
new
informa&on,
Lists,
etc.
— Post
videos
occasionally
— Create
new
content
regularly
— Write
brief
pieces
with
lots
of
visual
breaks
for
people
to
absorb
— Images
draw
people’s
aSen&on
–
at
least
1
graphic
per
post
— Write
passionately!
11

12. Build
a
Powerful
Presence,
cont.
— Create
a
Facebook
Page
and
TwiSer
Accounts
— Complete
the
profile
— Leverage
your
branding
(colors,
avatar)
— FB:
Connect
with
as
many
friends
as
possible
–
you
can
use
your
email
list
to
invite
people
to
“Like”
you
— TwiSer:
Follow
relevant
people
— Clean
up
your
exis&ng
personal
Facebook
profile
and
TwiSer
Accounts
–
Hiring
managers
WILL
look
at
these
12

13. Build
a
Powerful
Presence
— Blog
-­‐
Set-­‐up
a
blog
that
centers
around
you
exper&se
and
your
passion
— Use
Wordpress.org
or
Wordpress.com
(beginners)
— Select
a
theme
(template)
that
reflects
your
brand
— Buy
an
appropriate
domain
name
— Your
“About”
page
should
be
about
you
and
your
professional
background
— Make
it
easy
to
comment
on
your
site,
easy
to
subscribe
— Use
easy
to
read
fonts
13

14. 14

15. Build
a
Powerful
Presence,
cont.
— Post
updates
on
FB
and
Tweet
— Tweet
your
blog
posts
–
leverage
exis&ng
content
— Connect
with
recruiters
on
TwiSer
— Comment
and
ask
ques&ons
on
other
blogs
to
build
awareness
and
establish
your
credibility
— Subscribe
to
blogs
that
post
jobs,
i.e.,
Mashable.com
15

16. 16

17. 17

18. 18

19. Build
a
Powerful
Presence,
cont.
— Create
a
video
resume
-­‐
they
serve
as
a
differen&ator
in
the
recrui&ng
process
— Keep
it
short
–
1
to
2
minutes
— Describe
the
value
you
can
contribute
to
a
given
posi&on,
explain
why
you’re
the
best
person
for
the
job
and
talk
about
your
background
in
a
story-­‐like
format
— hSp://www.youtube.com/watch?v=0oHhD3Bk9Uc
19

20. Pinterest
-­‐
What
is
it?
— Pinterest
is
a
“virtual
pinboard”
that
lets
people
share
anything
and
any
topic
on
the
web
that
they
find
interes&ng
and
beau&ful
–
e.g.,
pictures,
quotes,
recipes,
etc.
— Conceptually
similar
to
social
bookmarking
sites.
— Content
is
organized
in
“Boards”
and
organized
in
categories.
— Each
piece
of
content
is
called
a
“Pin”
20

21. Examples
of
Pins
21

22. Pinterest
is
one
of
the
largest
social
media
networks
on
the
web.
The
network
saw
+4377%
growth
between
May
2011
and
May
2012.
22

23. How
to
use
it
— Pin
your
resume
— Create
a
resume
pin
board
— Follow
career
experts
— Link
to
your
Pinterest
resume
(Facebook,
LinkedIn)
— One
more
tool
for
your
arsenal
‹#› 23

24. 24

25. ‹#› 25

26. LinkedIn
— LinkedIn
–
80%
of
employers
use
for
pre-­‐screening
— The
world’s
largest
professional
network
with
over
175
million
registered
members
and
growing
rapidly.
— Connects
you
to
your
trusted
contacts
and
helps
you
exchange
knowledge,
ideas,
and
opportuni&es
with
a
broader
network
of
professionals.
— hSp://www.youtube.com/watch?v=ZVlUwwgOfKw

29. 29

30. 30

31. 31

33. Profiles
— First
step
in
controlling
your
professional
iden&fy
online.
— Authorita&ve
source
on
your
career.
— Represents
your
career
accomplishments
and
opens
the
door
to
new
opportuni&es.
— Communicates
your
professional
brand.
— Enables
people
to
connect
and
reconnect
with
you.
— 100%
complete
profile
contains
an
execu&ve
summary,
your
skill
set,
educa&on,
3
recent
posi&ons
and
3
recommenda&ons.
33

34. 34

35. 35

36. 36

37. Profile
-­‐
Basic
Informa&on
— Gives
snapshot
of
you
and
your
professional
brand.
— Name
and
“other
name”
— Professional
“Headline”
–
defaults
to
your
current
job
&tle,
but
you
can
customize
it
to
reveal
something
about
your
exper&se
and
personality.
— Include
loca&on
and
industry
to
help
people
reconnect
or
reach
out
to
you
with
new
opportuni&es.

38. Edit
Basic
Informa&on
38

39. 39

40. Profile
-­‐
Job
History
— Add
at
least
3
recent
posi&ons.
— If
you
company
isn’t
listed,
add
it.
— Provide
details
on
your
responsibili&es.
This
drama&cally
helps
improve
search
results.
40

41. Add
Prior
Posi&ons
41

42. 42

43. Profile
-­‐
Educa&on
— Include
detail
about
your
formal
educa&on.
Let’s
people
you’ve
known
in
the
past
connect
with
you.
— Where
and
what
you’ve
studied
provides
insights
into
your
professional
exper&se.
— Opens
up
valuable
connec&ons
to
Alumni,
Professors
or
others
with
similar
backgrounds.
43

44. 44

45. Profile
–
Execu&ve
Summary
— Your
chance
to
summarize
your
professional
brand.
— Use
this
to
describe
your
specific
exper&se,
your
career
accomplishments,
and
professional
goals.
— Let
some
personality
come
out
by
wri&ng
in
the
first
person
or
describing
the
aspects
of
your
job
that
you’re
most
passionate
about.
— Include
keywords
that
describe
your
exper&se.
These
help
recruiters,
employers
and
poten&al
collaborators
find
you
when
searching
LinkedIn.
45

46. 46

47. Profile
–
Recommenda&ons
— Quick
way
for
people
to
get
a
sense
of
your
strengths
as
a
professional
and
for
you
to
help
out
your
connec&ons
in
a
few
simple
steps.
— Click
on
“Asked
to
be
Endorsed”
on
any
posi&on
on
your
profile
and
select
which
connec&on
can
speak
to
your
work
at
that
posi&on.
— They’ll
submit
a
brief
recommenda&on
for
your
approval.
— You
can
control
which
recommenda&ons
to
display
by
clicking
“Manage”
— 3
recommenda&ons
required
to
have
a
100%
complete
profile.
47

48. Profile
–
Recommenda&ons
— Quick
way
for
people
to
get
a
sense
of
your
strengths
as
a
professional
and
for
you
to
help
out
your
connec&ons
in
a
few
simple
steps.
— Click
on
“Asked
to
be
Endorsed”
on
any
posi&on
on
your
profile
and
select
which
connec&on
can
speak
to
your
work
at
that
posi&on.
— They’ll
submit
a
brief
recommenda&on
for
your
approval.
— You
can
control
which
recommenda&ons
to
display
by
clicking
“Manage”
— 3
recommenda&ons
required
to
have
a
100%
complete
profile.
48

49. 49

50. Profile
–
Recommenda&ons
— To
recommend
the
strong
work
of
a
colleague
or
business
partner,
visit
their
profile
and
click
“Recommend
this
person”
be
sure
to
include
specific
details
in
your
recommenda&on.
— An
authen&c
recommenda&on
helps
people
to
get
a
sense
of
what
it’s
like
to
work
with
this
person.
50

51. 51

52. Profile
–
Addi&onal
Informa&on
— Include
addi&onal
informa&on
to
round
out
your
profile
— Add
links
to
your
company
website
or
porvolio
to
let
people
see
more
of
your
professional
work.
— Add
interests
beyond
your
career
and
any
groups
you
are
associated
with.
— Touch
on
awards
or
honors
that
may
dis&nguish
your
educa&on.
— Gives
clearer
picture
of
your
professional
iden&ty
and
helps
you
appear
in
search
results
when
people
are
searching
by
keyword.
52

53. 53

54. 54

55. Company
Pages
— Central
hub
where
millions
of
LinkedIn
members
can
go
to
keep
in
the
loop
on
company
news,
products
and
services,
business
opportuni&es,
and
job
openings.
— Also
perfect
place
to
start
conversa&on
with
your
customers,
prospec&ve
clients,
job
seekers,
post
company
updates.
— Post
industry
ar&cles
and
fun
facts.
— These
updates
appear
on
your
company
page
and
also
the
pages
of
your
followers.
— Have
followers
Like
your
post
so
it
goes
viral.
— Analy&cs
pages
to
see
ac&vity
on
the
page.
55

56. 56

57. 57

58. 58

59. 59

60. In
Summary
— Cover
the
basics
–
100%
complete
profile
— Get
meaningful
recommenda&ons
— Post
updates
— Join
groups
— Use
value-­‐added
applica&ons
— Become
an
expert
with
LinkedIn
Answers
— Set
up
a
page
for
you
company
and
start
connec&ng
60

61. Keep
It
Current
— Post
new
content
and
status
updates
regularly
— Con&nue
to
comment
on
other
blogs
— Con&nue
to
listen
to
what’s
being
said
out
there
— Make
it
easy
for
people
to
reach
you
— Be
confident
and
consistent
61

62. You’re
ready!
— Integrate
social
media
and
the
tradi&onal
approach
–
add
all
your
social
media
links
to
your
resume!
62

63. Thank
you!
Bridget
Gibbons
Bridget@GibbonsDigital.com
@gibbonsdigital
Fb.com/gibbbonsdigital
www.GibbonsDigital.com
63